The major of new media generally includes new media technology, new media art, network and new media. Take the major of Network and New Media as an example. The main courses include New Media and Society, Introduction to Network Communication, Analysis of New Media Users, Information Planning of New Media, Network public opinion monitoring and Analysis, Mobile Media Research, Media Integration Creative Workshop and so on. The university new media club is a very practical club, for example, it can write articles for colleges or students to organize activities and promote them online.

1. What is the new media major?

1, when it comes to new media majors, the majors involved are still relatively general, generally including new media technology, new media art, network and new media. Their main learning contents are as follows:

(1) Main courses of new media technology major: introduction to new media technology, new media and social network, database technology, computer network, computer graphics, digital image processing, chromatics, image replication principle and technology, mobile media programming, big data technology, intelligent media, data analysis and processing, interactive design technology, cross-media technology and application, augmented reality technology and application, game design and development.

(2) Main courses of new media art major: digital photography, nonlinear editing, film and television special effects and post-synthesis, 3D model making, web page design foundation, new media animation foundation and technology, virtual reality technology and application, new media interactive design, etc.

(3) Main courses of network and new media specialty: communication theory, new media and society, introduction to network communication, communication psychology, communication statistics, new media user analysis, network and new media application mode, network planning and editing, network information management, software engineering, object-oriented programming, digital photography, new media information planning, network communication, network public opinion monitoring and analysis, information visualization, mobile media research and media creative workshop.

2, the new media professional employment direction:

(1) new media technology major: digital publishing and dissemination of news publications, magazines and newspapers. , as well as the optimization of online news propaganda and media communication.

(2) New media art major: New media-related enterprises, Internet short videos, TV stations, media companies, digital publishing, governments, universities and other units are engaged in artistic creativity and design, mid-term shooting and production, post-digital synthesis, and new media operation and management.

(3) Network and new media major: engaged in news propaganda and media management in party and government organs at all levels, military units, universities, enterprises, news websites, newspapers at all levels, radio stations, television stations, media groups and other information management and publicity departments, cultural communication companies, etc.

3. New media is a new marketing promotion method in modern society, and it is a way to spread information online (WeChat official account, Penguin number, headlines, etc. ). Simply put, the circle of friends and Weibo that everyone sends every day is actually a new media propaganda method.