Enterprises have different industries, different scales and different strengths. How can "finance" and "business" be integrated to help enterprises create value? Where is the financial boundary and how to achieve synergy with business cooperation?
"Integration of industry and finance" involves corporate culture, organizational structure, management mode, and three major elements: finance, business and system. Without the transformation and upgrading of the non-financial sector and the initiative to approach the business unilaterally, it is difficult to achieve the will and effect of "integration of industry and finance", but it is difficult to achieve "integration of industry and finance" without adhering to "financial thinking" and in-depth business research and industry research. How do "industry" and "wealth" work together? Who will break the deadlock? Finance is our responsibility. Because finance is financial management, financial management is the need to effectively use resources to achieve the company's goals and pay attention to how the company creates and maintains value.
"Combination of industry and finance" can not be achieved by giving orders and talking. It needs the company's strategic attention, organizational support and institutional guarantee, and ultimately needs people in the organization to implement it. Finance is the key executing agency.
This course presents a vivid, interesting and practical teaching for the majority of students through practical cases and theoretical research results of "combination of industry and finance", and solves the problems of unclear concept and boundary, implementation obstacles caused by unscientific organizational structure, troubles caused by lack of support system, and difficulty in seeing results in the process of "combination of industry and finance", so that students can solve their doubts and apply what they have learned. .
Properly express business logic and operating results in financial language, promote the "combination of industry and finance" of enterprises, give full play to and tap the role of financial management in helping enterprises create value in the process of business development and transformation and upgrading, so as to push enterprises onto the road to success.
Course income
? Analysis on the understanding of the combination of industry and finance
? Find the path of integration of industry and finance
? Understand the core role of enterprise growth cycle, dynamic management and financial management.
? Understand the logic and effectiveness of financial management on enterprise value creation.
? Through case sharing, learn and master the precautions and tools in the process of combining industry with finance, lead and promote business development, reflect financial value, and help enterprises improve their value creation ability.
Course features dry goods, no nonsense; Logical science is clear; Actual combat, apply what you have learned; Input, wonderful case
The course is aimed at senior managers such as chairman, president, general manager, executive deputy general manager, assistant to president and chief financial officer.
The course lasts for 6 hours.
course syllabus
First, the families of "industry" and "finance"
1, Misunderstanding of "Integration of Industry and Finance"
2, professional division of labor and inter-departmental cooperation
3. "Integration of Industry and Finance" trend
Second, finance is the central system of enterprise management?
1, a three-dimensional view of enterprise management
2, the connotation of enterprise value
3. The core system of enterprise management.
4. Finance runs through the business.
Third, how does finance create value for enterprises?
1, finance is an important means to enhance enterprise value.
? decision support
? Financial support
? cost control
? Enterprise value evaluation
2. Key points of financial management and control in different stages of enterprise growth life cycle.
? Financial support for upgrading and transformation triggered by industrial development cycle
? Enterprises need financial management that matches the strategic objectives of their own development stage.
? How does financial control correspond to non-solidified management mode
3. How does financial control play a role in enterprise operation?
Cases: start-ups, developing enterprises, mature enterprises and transitional enterprises.
Fourth, finance leads and promotes the integration of industry and finance to help enterprises improve their value creation ability.
1, strategic thinking and coordinated communication
? Link strategy, operation and performance to improve enterprise performance.
? Speaking with data is the basis of enterprise management decision.
? Finance and business departments work closely together.
2. Enhance business insight and lead the business development direction.
? Insight into business opportunities and seek better development of enterprises
? Finance moves from "control" to "leading"
? Innovative use of financial resources to improve business performance
? Improve the comprehensive quality and execution of financial compound talents
3. Organizational and institutional support
? Organizational structure guarantee
? System construction support