Tourism is a special comprehensive sightseeing activity. People travel between regional countries and the mainland for the purpose of vacation, rest, entertainment, exploration and knowledge. An analysis of tourists' psychology. China is a big tourist country. In recent years, under the new situation of reform and opening up and market economy, the number of foreigners and domestic tourists visiting China is increasing. A careful study of tourists' psychological characteristics and needs is of great significance for improving the quality of tourism services and developing tourism.

First, the curiosity of tourists.

In the process of traveling, tourists see some new stimuli, such as people beating gongs and drums in the street to send old workers to retire; Rural boys marry their daughters-in-law, strong men carry sedan chairs, and a group of suona bands lead the way, which is very lively; There are also farmers hanging from bamboo poles for irrigation; Women spin spinning wheels; Taking out snake gall and wine from the belly of a snake, and so on, can make tourists curious.

Once, a Hong Kong and Taiwan tour group traveled in Guilin, Guangxi. At noon, a small restaurant in the mountainous area serves black ink rice. Tourists who are used to eating white rice are curious and timid when they see this kind of rice. I wonder what that is. The enthusiastic guide said, eat. This is called Momi, a specialty of Donglan, Hechi, Guangxi. Why is it black? According to folklore, there was a drought one year, and the Hongshui River near Donglan was cut off. Hundreds of miles of land in Fiona Fang were cracked and seedlings died. An old man was lucky. He had a withered seedling in his field. In order to save this withered seedling, the old man climbed Jiuzhong Mountain and walked through sixteen villages, but there was still no trace of water. No choice but to cut off his fingers and water the seedlings with blood. Strange to say, the seedlings are nourished by blood and grow sturdily, bearing a string of full ears of rice. The old man died of excessive blood loss. The villagers kept the only ear of rice and planted it in the next spring. The color of the rice is dark black, and the rice cooked with ink rice smells delicious. Eating black rice often can treat chronic hepatitis, gastritis and anemia, so it is called "medicated rice". The tour guide introduced Mommie's fairy tales, which immediately enlivened the tourists' mood. Several old ladies from Hong Kong and Taiwan in the group asked to buy them back so that their families could enjoy them.

Second, tourists' psychology of seeking novelty and knowledge.

China's culture is extensive and profound, and its food culture is even more colorful. Many foreign tourists taste Chinese food and see delicious dishes, which are full of praise and appetite. Seeing these dishes on the dining table is like seeing a beautiful handicraft, and I can't bear to eat it. Some took photos with cameras, and some asked their owners to introduce their names, origins, production methods and characteristics. They were pleasantly surprised and radiant. Indeed, Chinese food combines practicality, knowledge and artistry. It is not only delicious and nutritious, but also poetic in name. First of all, it is refreshing that there is a "money everywhere", which is a luxurious dish, in fact, Flammulina velutipes placed on green vegetables; Cantonese cuisine "Dragon and Phoenix are auspicious", what a festive and auspicious name. It turned out that chicken and snake cooked together. Stewing turtle with hen is really funny and funny. It is called "Farewell My Concubine", which is a feast for the eyes. The waitress brought a pot of delicious tofu brain, but the satisfied guests did not move. The waitress said with a smile, this dish is the favorite imperial meal of Zhu Yuanzhang, the founding emperor of the Ming Dynasty. As soon as I heard that the emperor had eaten imperial food, several foreign friends immediately jumped for joy, brought chopsticks and spoons, and a pot of fermented bean curd was swept away. To tell the truth, this dish is carefully cooked with ordinary materials, that is, tofu wrapped in agate minced meat. It is characterized by oily but not greasy, thick but not sticky soup, crisp outside and tender inside, sweet and fresh in the middle, amber juice, shaped like Jinyuan, rich in nutrition and prolonging life. It is of great benefit to taste this dish for the first time, enjoy the delicious food and increase your knowledge.

Visiting Wuhu Iron Painting is a great artistic enjoyment. Workers skillfully used hammers instead of pens and iron as ink to make exquisite iron paintings. Japanese friends who came to visit the factory were full of praise: "It's amazing, the culture of China is so great." The hammer in master's hand is more comfortable than the painter's pen.

Tiehua, formerly known as Tiehua, was made by Tang Peng in the late Ming Dynasty. It is similar to Chinese painting and ink painting, however, it is made of iron and forged with a hammer instead of a pen. It connects the ingenuity of furnace hammer with painting theory, and combines painting with technology, forming a unique artistic style of black and white, relative realism, vigorous and dignified, and unrestrained, with a strong three-dimensional sense. It is a wonderful work of traditional arts and crafts in China. Since the reform and opening up, iron paintings have been exported to foreign countries and favored by international friends. After seeing it with their own eyes, Japanese friends thought it was the only place of origin in the world, and their curiosity about foreign culture was fully satisfied in their tourism activities. Many tourists said with deep feelings: I'm so glad you came this trip to China.

Third, the nostalgia of tourists.

Visiting ancient times is a reflection of tourists' nostalgia. If you have the opportunity to revisit the scenic spots you have visited, you will feel very cordial and daydream. Xi is the ancient capital of China and the starting point of the Silk Road. At that time, it was a wonderful time. 1375, Qin Wang, the second son of Zhu Yuanzhang, the Ming emperor, built a large-scale Ming city wall on the basis of the original city wall. Tourists see the Great Wall as a dragon, perched on the Qinchuan River, 800 miles away. Hundreds of years ago, the style of the ancient city, merchants gathered, the market flourished, and the ancient grand occasion emerged in the hearts of tourists.