Some people have been using the level of Taobao stores to statistically analyze online sales. This statistical analysis has some truth (because Taobao's credit score is calculated according to the transaction volume) and some errors (to be explained below).

For example, "Snoopy House" "What's the best thing to sell in Taobao? The article "Women ~ ~" makes statistics on the situation of Taobao stores in August 2005, and draws the conclusion that since more than 70% of registered users of Taobao are women, Taobao sells women-related products best.

This kind of statistics is very meaningful, so this article has been reprinted in many places, but if the analysis is too simple, the conclusion is not very reliable. First of all, only the turnover is counted, not the turnover. A 50 yuan dress and a 5000-yuan notebook also count as one; Secondly, there is no analysis of the existing success ratio and competition, so it is impossible to explain what sells best.

Two years after this article was written, the diamonds of that year rose to the crown, so our analysis and statistics should also keep pace with the times. The following is my new statistics. Although it does not include all commodity categories, it includes the top 10 categories of Taobao official statistics:

The above is the statistics of 20071October 4 14. Cosmetics, women's wear, mobile phones and game prepaid cards are still the main shops in Crown, and the number of shops with women's wear and women's fine products is far ahead, reaching an astonishing 1.5 million! However, opening more stores does not necessarily mean that women's wear sells well, because only 66.8 1% of people have credit points, which means that 33. 19% of people have never opened one (there are too few bad reviews on Taobao, so I ignored it and took credit points as sales records). In contrast, shops selling game cards and virtual goods account for 8 1.8 1%, while crown and diamond shops account for 24.54%, so these shops are the most successful on Taobao.

Shops selling ornaments were abused the most, and more than half (56.24%) shops never sold a small ornament. If you pay attention to the data of the percentage of shops with points and the percentage of crown diamond shops in all categories, you will find that (except for notebooks and prepaid cards), these two data are rising from top to bottom. The goods above are women's goods, and the goods below are men's goods, which means that the more shops selling men's goods, the more successful they are.

It is true that Taobao buyers are biased towards women. It seems that the sellers of Taobao are biased towards women (or the goods they sell are biased towards women), so the more people they sell, the more fierce the competition will be. In this case, there will be suggestions for selling women's clothes, which is doubtful.

Regarding the situation of competition, we can continue to analyze it from the above table. There are 13454 Crown Diamond Shop for women's wear and 10344 Crown Diamond Shop for game cards. However, there are 176 in the Crown store where game cards are ordered, which is more than 120 in women's clothing. There are more jewelry crown diamond shops than mobile phone recharge cards, but there are only 9 jewelry crown merchants, far less than 59 mobile phone recharge cards. What do these materials show? It shows that women's clothing and jewelry are concentrated, while game cards and mobile phone recharge cards are scattered. Users do not have a strong preference for the choice of prepaid cards, as long as the price is appropriate, while buying women's clothes and jewelry requires sellers to have a good image and reputation, which leads to a fierce competition.

To sum up the above two points, the conclusion is to open a shop on Taobao. First, it is easy to sell goods with low requirements for merchants, including low requirements for reputation, capital and distribution. The commodity category that meets these requirements is the point card recharge card; The second is to sell goods with fewer businesses, and those who meet this condition are goods that are biased towards men.

There are many shops and selling well are always two different things. According to the statistics of iResearch, in 2006, the most popular commodity type of online shopping sellers in China was clothing, shoes and hats. However, in 2006, there were no clothes in the product Top 10 purchased by online shoppers in China. This statistical contradiction also reflects the contradiction between supply and demand. Online sellers want to sell clothes, but users don't buy it. And this phenomenon is the same for both B2C and C2C websites.

It is precisely because the cards on Taobao are easy to sell, so it is found that some merchants have turned to selling women's clothes after winning the championship with the points earned by cards. For example, this store called Jiayi Fashion Crown Store used to earn points by selling cards, and this one is called Ming. ......

What does Taobao sell?

Turquoise through analysis, according to the sales volume on Taobao, five best-selling goods on Taobao are obtained:

(1) Clothing, shoes and hats (mainly women's wear)

This kind of products belong to consumer goods, and there is a great demand. There are many sources on the Internet. Moreover, because of the name, buyers are not good at comparing prices, and profits are better controlled.

Clothing, shoes, hats and cosmetics have a large profit margin. Taobao sellers with an annual salary of tens of thousands, hundreds of thousands or even millions sell either women's clothes or cosmetics (body/weight loss). I have a friend who specializes in selling women's clothes. It's a genuine high imitation women's dress-it's the same style as a famous brand, with better workmanship, but it's another brand. He claims to be hundreds of thousands a year, but I estimate that his real profit may be more, because he sends hundreds of pieces every day. A piece 10 yuan can earn thousands a day. As we all know, the profit of a garment is usually above 10 yuan.

(2) Cosmetics (including slimming/shaping, etc.). )

The demand is large, the cost is low, and fakes are everywhere. You lose weight by Baidu, and most of them are websites recommended by taobao guest. Why? This kind of products make a lot of money and are profitable. Women can pay a lot for beauty.

(3) Virtual products (mobile phone recharge, game coins, game equipment, Q coins, etc. )

The demand is too great. Doesn't that house have a cell phone? There are many friends who play online games around. But the profit itself is not high. Generally selling one, the profit is only a few cents or even a few cents. Despite this, there are still many sellers selling mobile phone recharge on Taobao. Many sellers who sell other goods also recharge their mobile phones. Why is this? Because selling virtual products is the fastest and most effective way to improve the reputation of sellers. As we all know, all the merchants on Taobao have credit rating. The higher the credit rating, the more you can win the trust of buyers, which I believe everyone who has bought something online knows. Selling mobile phone recharge cards can complete a transaction in a few minutes. After the transaction is completed, it will generally be well received by buyers. Therefore, selling mobile phone recharge cards is the fastest and most effective way for you to accumulate favorable comments from sellers. In addition, the high agent recruitment commission (300 yuan software agents can get 195 or even higher commission. The profit of the fifth-generation clothing consignment software of 500 yuan is much higher), which is also the reason why many people are doing it now, mainly relying on promotion agents to earn high commissions and promoting in a proper way. It is common to earn thousands of dollars a month and tens of thousands a month. Interested students can learn about it. You can contact Want Want ID: a secret that can't be said.

(4)IT (mobile phones, computers and their accessories, etc. )

Generally, those who sell such products are merchants who have physical stores in it stores. Generally, the transaction volume of such products is relatively large, which is generally more than several hundred yuan. I am also a digital controller, and I often buy digital electronic products from Taobao.

(5) maternity products

There are still many people who buy maternity products online. Pregnant women or women who have just given birth are generally not convenient to go out shopping, so online shopping has become a good choice for them. Milk powder, maternity clothes, radiation protection clothes, diapers, bottles, pacifiers, prenatal education products and so on all have good potential markets.

(6) Service category

There is no need to find any source of goods for this commodity, and there is no cost pressure. It depends entirely on the seller's personal ability, selling services. For example, online shop design, photo processing, website design, paper writing, text translation, pirated software, pirated e-books and so on.

What's good to sell on Taobao?

Many novice sellers of Taobao have asked me what is the best way to open a shop on Taobao? What is best sold depends not on personal experience, but on numerical analysis. According to Taobao's sales statistics, as of June 4, 2007, the statistics were 14. Taobao Crown Store is still dominated by cosmetics, women's wear, mobile phones and games, and the number of boutique stores for women's wear and ladies is far ahead, reaching an astonishing 1.5 million! However, the large number of stores does not mean that women's wear sells well, because only 66.8 1% people have credit points, which means that 33. 19% people have never opened a single store (in fact, there are too few bad reviews on Taobao, so I ignored them and took credit points as sales records). In contrast, shops selling game cards and virtual goods account for 8 1.8 1%, while crown and diamond shops account for 24.54%, so these shops are the most successful on Taobao.

Shops selling ornaments were abused the most, and more than half (56.24%) shops never sold a small ornament. If you pay attention to the percentage of shops with credit points and the percentage of Crown Diamond shops in all categories, you will find that (except notebooks and prepaid cards), these two values are rising from top to bottom. The goods above are women's goods, and the goods below are men's goods, which means that the more shops selling men's goods, the more successful they are.

It is true that Taobao buyers are biased towards women. It seems that the sellers of Taobao are biased towards women (or the goods they sell are biased towards women), so the more people they sell, the more fierce the competition will be. In this case, it's better for someone to sell women's clothes again, hehe, this instruction is very doubtful.

Regarding the situation of competition, we can continue to analyze it from the above table. There are 13454 Crown and Diamond Shop for women's wear, and 10344 Crown and Diamond Shop for game cards. However, there are 176 in the Crown store where game cards are ordered, which is more than 120 in women's clothing. There are more jewelry crown diamond shops than mobile phone recharge cards, but there are only 9 jewelry crown merchants, far less than 59 mobile phone recharge cards. What do these numbers mean It shows that women's clothing and jewelry are concentrated, while game cards and mobile phone recharge cards are scattered. Users do not have a strong preference for the choice of prepaid cards, as long as the price is appropriate, while buying women's clothes and jewelry requires sellers to have a good image and reputation, which leads to a fierce competition.

To sum up the above two points, the conclusion is to open a shop on Taobao. First, it is easy to sell goods with low requirements for merchants, including low requirements for reputation, capital and distribution. The commodity category that meets these requirements is the point card recharge card; The second is the goods that merchants sell less, and all the goods that meet this premise are biased towards men.

There are two different things: more stores and easier sales. According to the statistics of iResearch, in 2007, the types of goods sold by online shopping sellers in China were mostly clothing, shoes and hats; However, in 2007, there were no clothes in the product Top 10 purchased by online shoppers in China. This statistical contradiction also reflects the contradiction between supply and demand. Online sellers want to sell clothes, but users don't buy it. This phenomenon is the same for B2C and C2C websites.

It is precisely because the cards on Taobao are easy to sell, so I found that some merchants turned to selling women's clothes after saving the points earned by the cards to win the championship. For example, this was called Jiayi Fashion Crown Store, which used to earn points by selling cards. This is called Lady's House, and it is still selling prepaid cards. They all appeared when searching for women's clothes. The existence of these situations is also one of the reasons why there is an error in the statistics by credit score at the beginning of this paper.

The biggest error in statistics lies in turnover. According to official statistics published on Taobao, "the top ten best-selling products on Taobao are mobile communication equipment, cosmetics, notebook computers, virtual goods of online games, computer hardware, digital cameras, jewelry, sports and fitness, mobile phone recharge /IP cards, auto parts", while clothing is not in the top ten. In terms of transaction volume, in 2007, Taobao sold 40 million cosmetics such as nasal spray, 20 million prepaid cards, 20 million health products, 9.4 million books, 4.5 million pairs of shoes and 4.3 million lighters. ......

What products does Taobao sell best?

(1) In terms of the number of shops, the largest number of shops is women's wear/women's boutique/children's wear, with 35,434 shops, ranking first; The second to fifth places are: cosmetics/perfume/skin care products,18277; Jewelry/watches/glasses,18182; Daily use/household appliances/food/logistics,11795; Computer network and related equipment 1 1057, and the number of such goods stores accounts for 53.8% of the total. The above information shows that this kind of goods are very popular and have a market in Taobao, and it also shows the fierce competition of this kind of goods.

(2) In terms of the number of diamond shops, cosmetics/perfumes/skin care products account for the most, 10 15, accounting for 5.6% (referring to the proportion in this kind of goods, the same below); 983 women's wear/ladies' boutique/children's wear, accounting for 2.8%; There are 776 virtual objects/game equipment/game surroundings, accounting for17.5%; Jewelry/watches/glasses, 50 1, accounting for 2.8%; Daily use/household appliances/food/logistics, 37 1, accounting for 3. 1%. It is not difficult to see that virtual goods/game equipment/games are the best sellers, diamonds are the easiest to get, and diamond shops account for as much as 17.5%! There are 8 five diamond shops, accounting for 72.7% of the total number of five diamonds! ! The number of four drills and three drills is the largest! ! Heartless shops only account for 16% of this category, far lower than the heartless shops' 3 1.4%, and the lowest in Taobao! !

(3) Is there anything else that sells best? Woman! !

Look at the shops that have direct contact with women: among the five categories of women's products, * * * has 2822 diamond shops, accounting for 43.7% of all diamond shops. More than 70% registered users of Taobao are women. Clothing/ladies' boutique/children's wear, cosmetics/perfume/skin care products, jewelry/watches/glasses, ladies' bags/shoes and hats/children's accessories, baby/pregnant women's products, a total of 8020 1 store, accounting for 45.5%; Through these figures, we can easily see that women-related products are the best sellers in Taobao, and the market for women's products here is very huge. So, if you set up a shop around women, take women as the service object and the goods are mainly women, then your shop has already succeeded half way!

What is the best to sell on Taobao?

You can also buy goods there, but they don't support Taobao transactions, because their daily transaction volume is more than 50,000 yuan, and Taobao stipulates that the daily transaction volume of a store is less than 20,000 yuan, so they don't support Taobao transactions, but they have a good reputation and are very trustworthy. I often buy goods there, too. I have never paid for them, and there has never been a dispute. At least 50% of the sellers selling mobile phone recharge cards on Taobao bought them here. (1) In terms of the number of shops, the largest number of shops is women's wear/women's boutique/children's wear, with 35,434 shops, ranking first; The second to fifth places are: cosmetics/perfume/skin care products,18277; Jewelry/watches/glasses,18182; Daily use/household appliances/food/logistics,11795; Computer network and related equipment 1 1057, and the number of such goods stores accounts for 53.8% of the total. The above information shows that this kind of goods are very popular and have a market in Taobao, and it also shows the fierce competition of this kind of goods. (2) In terms of the number of diamond shops, the most diamond shops are cosmetics/perfumes/skin care products, 10 15, accounting for 5.6% (referring to the proportion in this kind of goods, the same below); 983 women's wear/ladies' boutique/children's wear, accounting for 2.8%; There are 776 virtual objects/game equipment/game surroundings, accounting for17.5%; Jewelry/watches/glasses, 50 1, accounting for 2.8%; Daily use/household appliances/food/logistics, 37 1, accounting for 3. 1%.

What is the best to sell on Taobao? Profitable.

Open a shop online for 5 kinds of goods to earn the most! Open a shop online for 5 kinds of goods to earn the most!

After deciding to open an online shop, "what to sell" has become the most important issue. When determining what to sell, we should combine our own financial resources, commodity attributes and the convenience of logistics and transportation to determine the goods to be sold.

At present, the online transaction volume of individual shops is relatively large, including clothing, cosmetics, jewelry, mobile phones, home accessories and so on. In this respect, there is not much difference between online stores and traditional stores. Finding a good market and competitive products is an important factor for success.

When considering what to sell, you must decide according to your own interests and abilities. Try to avoid getting involved in unfamiliar and bad areas. At the same time, we should determine the target customers and choose products from their needs. At present, mainstream netizens have two characteristics: first, they are younger, the main purpose of surfing the Internet is games, and student groups account for a considerable proportion of netizens; Followed by office workers, representing another basic feature of mainstream netizens, white-collar or quasi-white-collar. Knowing the basic characteristics of mainstream netizens, we can decide whether to cast a net, play the mainstream, or go astray and find another way according to our own resources, conditions and even hobbies. Specialty shops are popular everywhere. If you can find fashionable and unique goods, such as homemade ornaments, DIY toys, customized clothes and other goods or services, it will be the best choice for online stores.

In addition, the attributes of the goods themselves also have a restrictive effect on sales. Generally speaking, the value of goods is high and the income is high, but the investment is relatively large. For entrepreneurs who have neither sales experience nor original funds, it is indeed a big burden. Online trading has a wide geographical scope, and some large, heavy and low-priced goods are not suitable for online sales because the logistics cost of goods is too high when mailing. If this cost is allocated to property buyers, it will inevitably reduce the desire of property buyers to buy.

What is the hottest thing to sell online? What goods do people like to buy online? According to the latest statistics of * *. Com, crystal, sterling silver necklace, color screen mobile phone, bedding and jeans have become the most searched keywords. These keywords show people's shopping fashion from one side and also provide guidance for people who want to do online business.

1. Jewelry: "Crystal" and "Jade Pendant" sell well. Jewelry classification has always been the most active classification of online transactions. In 2004, the new favorite crystal and personalized pendant of popular jewelry were favored by buyers. In the first half of 2004, the pure hand-made crystal sold more than 800 pieces per month on average, and the monthly turnover of a jade pendant has reached more than 3,000 pieces. The hot sale of crystal, silverware and jade has driven the sales heat wave of online jewelry classification in 2004.

Second, the classification of gifts at home: "Zippo" and "bedding" are favored. Buying gifts has always been a very hard thing. Judging from the sales situation of gifts in 2004, people's gifts are more and more inclined to taste and personality, and Zippo lighters with certain status symbols have become new favorites. Only one style, Zippo Classic Chrome, sold more than 20,000 pieces in 2003. The hot sale of bedding shows that another major feature of online shopping is practicality. Home decoration can show the owner's taste and mentality, or simple and elegant, or cartoon, or fashion. In 2003, the sales of four sets of net bedding alone reached 30,000 sets.

Third, the classification of mobile phones: "can take pictures", "color screen" and "chord" are favored. Mobile phone owners will never let go of any new features that can show their personality. In 2004, the mobile phone that can take pictures has undoubtedly become the focus of fashion. Sony Ericsson T6 18, with moderate price and multiple functions, has sold as many as 4,000 sets online. There are still many buyers of color screen and chord function mobile phones, and Motorola T720 is one of them. In 2003, its online sales reached more than 4,500 vehicles, and the momentum in 2004 did not decrease.

Clothing categories: Jeans, dots and stripes continue to be popular. Jeans are a constant fashion all year round. No matter what occasion you attend, jeans can show unique charm as long as they are properly matched. In 2004, the popular jeans with low waist and slim fit were favored by white-collar workers, and they sold about 2,500 pairs every month. The polka-dot stripe pattern, which became popular in 2003, continues to be a bright color on the Internet, among which the polka-dot stripe handbag is the best, because the price is suitable, and the monthly sales volume is nearly 1,000. ......

What does Taobao sell best?

There are good and bad products to sell, that is, products will have demanders. The key is whether the people you sell can do business, and if they can, they will naturally sell well.

Taobao is so competitive, what can novices sell?

Taobao is not what it used to be. More is to make exquisite and high-quality products. This can be seen from what Ma Yun said: small and beautiful, beautiful and refined. Taobao's new products are fundamentally divided into two points: self-support and distribution. So the ability to choose the source of goods is the key. Novices usually have three months of novice support, but this colleague also said that the evaluation period to test your store operation ability needs you to increase the ranking drainage by increasing the store weight!

What's the best seller on Taobao now?

There is something like a crystal ball. When the weather changes, the crystals in the ball will also change. That kind should sell well.

In addition, it is easy to use and beautiful, and children like these categories.

Hope to adopt