Luo Yicheng

Zhang Jinhai

Xi Yao

Shi Yibin

Luo Yicheng, professor, doctoral supervisor. Born in 1944, my ancestral home is Fuzhou, Fujian, and I have studied and lived in Shanghai since childhood. He studied in the journalism department of Renmin University of China in the early 1960s. 1966 After graduation, he worked as a reporter and editor of newspapers and broadcast media for a long time. 1984 transferred to the journalism department of Wuhan University to teach. He is currently the Dean of School of Journalism and Communication of Wuhan University and the Dean of Hyde Communication Research Institute. He is the main academic leader of the Department of Journalism and Communication and the head of the doctoral program in journalism. At the same time, he also served as a member of the Fifth Evaluation Group of Journalism and Communication Department of the State Council Academic Degrees Committee, vice president of the National Journalism and Education Society, member of the Education Steering Committee of the Journalism and Communication Department of the Ministry of Education, academic member of the Research Center for Journalism and Social Development of China Renmin University (the research base of humanities and social sciences of the Ministry of Education), special editor of China Radio and Television News of the State Administration of Radio, Film and Television, vice president of Wuhan Radio and Television Society, and executive director of Hubei Journalists Association. As well as part-time professors, visiting professors and local media consultants of Huazhong University of Science and Technology, Jinan University, Hebei University and South-Central University for Nationalities, enjoy special government allowances from the State Council.

Professor Luo Yicheng's main research fields are contemporary news communication practice and media development. He has written (or edited) 7 academic monographs, textbooks or teaching reference books, such as A Course of News Interview, A New Theory of News Interview, An Analysis of the Modernization of News Writing, Comments on News Communication, Selected Comments on Broadcasting News, Appreciation of Broadcasting Communication and 600 Topics of Applied Journalism. He has won the second prize of national excellent teaching achievement, the second prize of national excellent teaching materials in colleges and universities, the first prize of excellent teaching achievement in Hubei Province and the first prize of news works in Hubei Province.

* Representative achievements: academic works: News and Communication Review (2004, 2005, 2006-2007, 2008) (1 1, March 73).

* Representative achievement: "Western mainstream media reported Tibet' 3.14' incident and China's foreign news communication countermeasures" (March 1 1, 57).

* Representative achievement: A series of papers on Media Development and Building a Harmonious Society (22 papers in 2005-2008) (1 1 Mar. 63, 2008)

* Milestone Achievement: China Media Development Research Report (Volumes 2004, 2005, 2006-2007 and 2008) (1 1, March 56)

* Integrating Resources and Releasing Passion —— China Media Market Inventory in 2003-2004 (February 26th, 9509)

Philosophical Thinking on the Development of Journalism in China in 10 (May12,6163)

* How far are we from mainstream news websites? (September18,5822)

* Discussion on the market prospect, existing problems and strategies of news websites (September18,5858)

* Thoughts on the concept and operation of China Securities Financial Reporting (1, September, 6324)

* Misreading the image of other countries: a multi-dimensional perspective (July15,5978)

Professor, doctoral supervisor

Main research fields: advertising communication and media management.

Zhang Jinhai, born in 195 1, is from Shishou City, Hubei Province. 1975 graduated from China Department of Language and Literature, Wuhan University; 1978 graduated from China, Wuhan University with a master's degree in ancient literature; 198 1 graduated with a master's degree in literature. 1993 was promoted to associate professor, 1997 was promoted to professor. At present, he is the director of the advertising department of the School of Journalism and Communication, the doctoral supervisor, the director of the Media Development Research Center of Wuhan University, the executive vice president of Hyde Communication Research Institute of Wuhan University, and the president of China Advertising Education Research Association. He has published nearly 100 papers, books, essays and textbooks 15 volumes.

Professor Zhang Jinhai devoted himself to the teaching and research of China ancient literature in his early years. He once participated in the compilation of China Literature Dictionary (Shanghai Dictionary Publishing House, 1997), and published Collation of Yellow Crane Tower Collection (Hubei People's Publishing House, 1992), Selected Notes on Tang Dynasty Art Poetry (Zhongzhou Publishing House, 199 1 year).

In the early 1990s, Professor Zhang Jinhai entered the field of communication and devoted himself to the construction of advertising communication. Editor-in-chief series of teaching materials: Luo Jia's Learning from Advertising (two series * *10, Wuhan University Press, 1996-2002), Jingwei of Advertising (essay, Wuhan University Press, 1997) and Comments on World Classic Advertising Cases (Wuhan

In the field of advertising communication, Professor Zhang Jinhai is mainly engaged in the research of advertising communication theory, advertising communication operation management and advertising culture. The Study of Advertising Communication Theory in the 20th Century published by him is the first monograph in China to systematically study advertising theory, a landmark work of domestic advertising research from experience to theory, and a foundation work of the Luo family advertising school, which represents the first-class level of domestic advertising theory research. Publishing Advertising Management, undertaking the National Ninth Five-Year Social Science Fund Project "Research on Advertising Standardization" and the Ninth Five-Year Plan Project "Research on Advertising Communication Operation and Management". After years of painstaking exploration, he wrote the book "Research on the Operation and Management of Advertising Communication", which is the representative work of Professor Zhang Jinhai on the operation and management of advertising communication.

Professor Zhang Jinhai is rigorous in his scholarship and keeps pioneering and innovating in the academic field. After nearly 10 years of development, the advertising major of Wuhan University, which he founded, has been in a leading position among similar majors in China and has formed its own distinctive characteristics. Professor Zhang Jinhai is the academic leader of this major, the pioneer of Luojia Advertising School, and has become an influential and famous scholar in China advertising education.

In recent years, Professor Zhang Jinhai's academic research has expanded from the advertising field to the media field. The Media Development Research Center of Wuhan University and the Hyde Communication Research Institute of Wuhan University, which he presided over, have achieved fruitful results in communication, especially media research. At present, Professor Zhang Jinhai is focusing on the research of media operation and management, which is the "2 1 1 project" of the Tenth Five-Year Plan.

* Representative achievement: academic works: advertising management (March, 1988 1 1)

* Representative achievements: academic works: industrial development reports of the top ten media groups in the world (March 1996 1 1)

* Representative achievements: academic works: integration: newspaper advertising management under the background of collectivization (March, 1988 1 1)

* Representative achievements: series of papers on Advertising (26 papers in 2005-2008) (11March 9 1)

* Representative achievement: A series of papers on Media Economy and Media Industry (2005-2008, 21) (11March 76)

* landmark achievement: China advertising industry development research series papers (29 papers in 2005-2008) (11March 8 1).

* On the Construction of Advertising Communication Theory System (1 1, March, 77)

* A new perspective on the negative impact of advertising —— Analysis on the harm of advertising to social integrity (1 1, March, 76)

* Re-dialysis of brand extension strategy (Mar. 76 1 1)

* The return of advertising notification function in the era of network and digital communication (March 77 1 1)

* Elimination and utilization of market information asymmetry by Internet in March, 1975 (1 1)

* Debate on the social value of advertising and its reinterpretation (March 78 1 1)

* Information asymmetry and advertising communication —— Also on the return of advertising notification function in the era of network and digital communication (1 1, March, 78)

* Consumer information and advertising communication-the return of advertising notification function in the era of network and digital communication (March 78 1 1)

* Who will protect creative advertisers (Mar. 78 1 1)

* Conceptual framework and influencing factors of advertising literacy (March 1 1, 80)

* Analysis on the theory and practice of integrated brand communication (March, 1988 1 1)

* A new round of media expansion in China (February 26, 7865)

* The industrialization development of China media under the background of globalization (February 26th, 7307).

* Media Advertising: Review of Media Industry Development in China in 2003 (May10,6447)

* 2003 "Chutian Metropolis Daily" reader opinion survey results (May 7, 6996)

* Chutian Metropolis Daily's survey information on readers' opinions in 2003 (May 7, 6 1 14)

* Progress of the project "Research on the Management and Development Strategy of China Media Group under the Background of Globalization" (May 7, 6078)

* Newspaper Advertising Management under the Group Background (Catalogue) (May 7, 6275)

* The industrialization development of China media under the background of globalization (May 7, 684)

* column "Modern Advertising, Brand and Enterprise Development in China": the first sentence (165438+60441October 26th).

* China Modern Advertising, Brand and Enterprise Development Column: Brand and Regional Economy: Interactive Development (165438+1October 26th, 6 109).

In 2002, Wuhan citizen media contact investigation (3): Contact with radio and television (165438+126 October 6255).

Contact investigation, a citizen media in Wuhan in 2002 (II): newspaper reading behavior and willingness (165438+1October 26th 6 128).

* 2002 Wuhan Citizen Media contact investigation (I): Wuhan Audience Survey Implementation Plan (165438+1October 26th 6 130).

* 200 1 Chutian Metropolis Daily's survey report on readers' opinions (165438+125 October, 6 124)

* Introduction to the theoretical research of advertising communication in the 20th century (continued 3) (165438+125 October 6457)

* An Introduction to the Theoretical Research of Advertising Communication in the 20th Century (Continued 2) (165438+1665 1 on October 25th)

* Introduction to the theoretical research of advertising communication in the 20th century (165438+125 October 6256)

* Introduction to the theoretical research of advertising communication in the 20th century (continued1) (165438+125 October 6382)

* Advertising and Culture (165438+125 October 6366)

* Some Opinions on the Development of Wuhan Media Industry (Outline) (165438+ 10/0, 6204)

* On the nature and function of cultural communication of commercial advertisements (1 12 10, 6687)

* Media Industrialization and Advertising Management (September 1, 6333)

Shi Yibin and Professor Shan Bo, researchers of Media Development Research Center of Wuhan University, won the third prize for outstanding achievements in the third social science in Hubei Province for their thesis "History and Logic of Western News and Mass Communication Theory Expression".

Shi Yibin, male, born on March 30th, 1955, Han nationality, from Suizhou City, Hubei Province, party member, master of philosophy, doctor of literature (majoring in journalism). He is currently the vice president, professor and doctoral supervisor of School of Journalism and Communication, Wuhan University.

Study and work experience:

1978 graduated from Wuhan University majoring in English, and stayed in the Foreign Languages Department to teach.

1985, graduated from the philosophy department of Wuhan University with a master's degree in modern foreign philosophy.

1985 so far, teaching at the School of Journalism and Communication, Wuhan University.

1987-1989 studied in the Department of Communication, University of Weston, USA;

65438+1September, 1994, participated in the Chinese mainland, Taiwan, Hong Kong and Macao news communication seminar;

1995- 1996, visiting the University of Iowa and Columbia University.

1September 1995 Participated in the International Communication Seminar organized by the University of Iowa, USA.

199810-199812 was invited to give lectures in bordeaux iii and Paris;

Received a doctorate in journalism in 2002.

Teaching work:

/kloc-from 0/995 to 2000, he has been giving lectures on journalism compulsory courses "Mass Communication" and "Selected Reading of British and American Newspapers", and postgraduate compulsory courses "Theoretical Research on Communication" and "Selected Reading of Communication Original Works".

Scientific research projects undertaken at present:

1. Presided over "Research on the School of Communication Criticism in the Twentieth Century" (a sub-project of the key project of Wuhan University. The funding is 1/65438+ ten thousand. );

2. Presided over the special funded project of Hubei Province "Research on Mass Communication and Sustainable Development Strategy in Hubei Province" (funded by 200,000 yuan);

3. Presided over the special funded project of Hubei Province "Research on Network Communication and Social Development in Hubei Province" (funded by 60,000 yuan)

4. Presided over the horizontal project "Media Effect Research" (funded by 30,000 yuan)

5. Presided over "Research on Critical Theory of Communication" (Hyde Institute of Communication, Wuhan University, 20,000 yuan);

Main scientific research achievements:

I. Documentation

1. "Also on the inaccuracy of news", published by Wuhan University Press in September,1995;

2. The Development of Communication Theory in Critical Vision, International News No.5,1996;

3. The theoretical perspective is novel and unique, Hubei Daily, theoretical edition1March 6, 997;

4. On Media Authority in the Information Age, Journal of Guangxi Education College, No.3,1999;

5. On the Political and Cultural Construction in the Transitional Period, Jianghan Forum No.3,1999;

6. Look at the freedom of the press in the West, Guangming Daily, theoretical edition, 65438+June 65438+June 0999, 0;

7. On the Interaction between News Language and Society, Jianghan Forum No.9,1999;

8. On the Essential Features of News Language, Journal of Wuhan University, No.2, 2000;

9. The literary trend of strengthening the interaction between audience awareness and elegance and vulgarity, People's Daily Theoretical Edition, May 200013;

10. the relationship between news language and society, Guangming daily theoretical edition, may 200016;

1 1. Overview of Western News and Mass Communication Theory in the Twentieth Century, Foreign Social Sciences, No.3, 2000;

12. History and Logic of Theoretical Expression of Western News and Mass Communication, News and Communication Research, No.2, 2000;

13. comparison and integration: the new trend of western media theory, news and communication, No.4, 2000 (press information center of the National People's Congress)

14. Comparison and Integration: New Trends of Western Media Theory, International Press, No.3, 2000.

15. Reflections on the Training of Journalists in the New Century, Hubei Daily Theory Edition, March 200015;

16. the first choice of education reform-quality education, reference news, March 28, 2000;

17. SMS: News Sentinel, a new media relying on the Internet, No.2, 2003

18. on the influence of rumors "Hubei social science trends" 200 1

19. Historical Investigation of China Media (Proceedings of the International Communication Seminar of the University of Bordeaux III, June 2003)

20. Review on the Research Status of McLuhan's Media Thought "News and Communication Review", 2002.

2 1. The Historical Pedigree of Baudrillard's Postmodern Communication Theory-News and Communication Review (2002)

22. Interactive Media and Marketing Communication "Radio and Television Research", No.6, 2003

Two. works

1. Monograph: Evolution of the Concept of Scientific Discovery, published by Zhejiang Science and Technology Publishing House in February (research achievement of national key projects).

2. Monograph: One-dimensional, Surreal and Implosion —— A Study of Contemporary Western Communication Thoughts from a Critical Perspective, published by Wuhan University Press in February 2003.

3. Translation: Philosophy and Methodology of Science in the Twentieth Century (co-translation) Hubei Science and Technology Press.

4. Translation: The Pursuit of Memory (co-translation) Huaxia Publishing House

5. Translation: Disaster Planet Hubei Children Publishing House

6. Translation: Media Effect, 2004

Awards:

1. 1997 10 won the second prize of National Teaching Achievement Award;

2.65438+1September 1997 won the first prize of Excellent Teaching Achievement Award of Hubei Provincial People's Government;

3. Third Prize of Outstanding Social Science Achievement Award of Hubei Provincial People's Government in 2003.

4. He has been awarded the titles of excellent teacher, excellent worker and excellent graduate management worker of Wuhan University for many times.

Cultivating and Creating Academic Thoughts —— A Record of Professor Shi Yibin

* Representative achievements: Research on Global Media Communication and Cultural Identity (2005-2008, 13) (1 1, March 60)

* Innovation of governance structure of public media under system reform (1 1, March, 59)

* Theoretical origin and innovation of media governance structure in China (March 1 1, 6 1)

* News and Innovation-Innovation News Analysis (March 1 1, 58)

* Some Issues on Communication Education in China (March 1 1, 58)

* Criticism on the professional status of contemporary female journalists in China (March 1 1, 57)

* Multiple perspectives of media violence research (March 1 1, 59)

* "Summarize the whole with a part": a kind of hidden news inaccuracy (March 1 1, 6 1)

* Postmodern representation perspective of western news communication (March 1 1, 6 1)

* Media Strategies in National Image Building —— Taking Olympic Reporting as an Example (March 1 1, 59)

* Thinking about cross-cultural communication from the perspective of network society theory (March 1 1, 58)

Media Ritual, Space and Cultural Identity: Critical Observation and Interpretation of Symbolic Power

* Media Background of Postmodernism-Television (1 1, March, 59)

* Historical and current analysis of the evolution of cultural identity (1 1, March, 57)

* Re-discussion on media consumption orientation in the era of mass media (March 1 1, 58)

* Overview of Western News and Mass Communication Theory in the 20th Century (February 26th, 7689)

On the Essential Features of News Language (May12,6581)

* Comparison and Integration: A New Trend of Western Media Theory (May12,6522)

* Co-author: Evolution of the concept of scientific discovery (May12,6205)

* Overview of Western News and Mass Communication Theory in the 20th Century (May 1 1, May 6 190)

* History of public media space (May 1 1, 7088)

* Professor Shi Yibin's monograph "One-dimensional surreal implosion-a study of contemporary western communication thoughts from a critical perspective" was published (May 8, 6 178).

* SMS: New Media Relying on the Internet (May 8, 6498)

* On the Essential Features of News Language (September 1, 6234)

* History and logic of theoretical expression activities of western news and mass communication (September 1, 6 165)

* Cultivate thoughtful scholars and create academic thoughts —— A record of Professor Shi Yibin (65438+120 October, 60 15)