With the tight supply of basic elements such as land, labor and energy in coastal areas, the textile and garment industry in China is shifting from the eastern part with high labor, land and energy costs to the central part, and several large provinces adjacent to the eastern part, such as XXX, Hubei, Henan, Jiangxi and Anhui, have begun to undertake this shift.

In order to understand the development trend of the clothing market in XXX province and further strengthen the communication and contact between our school and enterprises, on April 23-29, 2008, Zhou Lin, director of the fine arts department of our school, and Tan, deputy director, together with professors from the Academy of Fine Arts of XXX Normal University, conducted an investigation on the development of the clothing industry in XXX area.

I. Overview of the Clothing Industry in XXX Province

XXX province is located in the south-central part of China and the middle reaches of the Yangtze River, which is a bridge connecting the eastern coastal provinces and the western inland provinces. The whole province has a land area of 2 1. 1.8 million square kilometers, a population of more than 60 million, and dozens of ethnic minorities live together. Such geographical location and ethnic distribution determine the colorful costume culture of XXX. XXX's clothing culture has a long history. According to historical records, China's ancestor, Yan Di Shennong, once "weaved linen into clothes" in Zhuzhou, and XXX is the source of China's clothing culture to some extent. In the early 1990s, "Xiang Brand" clothing used to be the national leader, and XXX's clothing industry was in the forefront in terms of output, output value, export earnings and other major indicators. But around 2000, the ranking of clothing industry in XXX province dropped a lot in the whole country. The main reason is that XXX clothing industry has a single product, repeated investment, limited innovation ability and weak sustainable development ability of enterprises.

In recent years, with the emergence of a number of dynamic new joint-stock enterprises and private enterprises, XXX's clothing industry has regained its vitality. It is manifested in the following aspects: first, the number of garment production enterprises has increased significantly, from more than 2,000 to more than 3,000; Second, a number of well-known brands such as Yixintai, Unforgettable, Shengdexi, Supermarket and Xinning have emerged, and brands such as Far East, Liu Yi, Scenery Edge and Romantic Fenghua are also on the rise; Three, the formation of Zhuzhou, Ningxiang, Liling, Xiangtan, Changsha and other industrial clusters, to attract some well-known brand clothing manufacturers to invest and build factories.

In 2005, the gross output value, industrial added value, sales revenue, yarn output, clothing output, export and profit of XXX textile and clothing industry increased by 33.7 1%, 33.7 1%, 35.32%, 18. 19% and 27.9% respectively. XXX*** invested 2 billion yuan in technical transformation and added a batch. In the past five years, * * * has created 2 "China Famous Brands" (Meng Jie and Yixintai) and 20 XXX Famous Brands, won 3 quality management awards in XXX Province, 3 national inspection-free products, established 0 national technical centers 1 and 4 provincial technical centers, and won the XXX Provincial Science and Technology Progress Award/.

Second, a glimpse of industrial clusters

Ningxiang garment enterprises, represented by "Unforgettable" and "Sheng Dexi", have formed the "Shili Long Street" of clothing in Ningxiang County and become the largest trousers industry cluster in XXX Province. There are about 10 garment manufacturing enterprises with an annual output value of over 100 million in Ningxiang, and there are more than 100 large and small enterprises, most of which have an annual output value between 30 million and 50 million. Take an unforgettable company as an example. This large-scale production enterprise mainly produces trousers, as well as suits and business casual clothes. The enterprise has more than 0/000 employees/kloc, covering an area of more than 20,000 square meters, with an annual output value of more than 0/100 million/kloc. Saint-Desi Company has set up a northwest branch and a southwest branch, and hired famous French designers to jointly build an international brand, which has taken another step in international competition. Ningxiang County is located at the exit of Changsha-Zhangjiajie Expressway. Soon, a 40-square-kilometer industrial park will be built here to create a concentrated place for brand clothing.

Clothing production in Zhuzhou is represented by truffle clothing market.

The truffle clothing market covers an area of 65,438 0.5 square kilometers, with a business area of 35,000 square meters. It has 43 large-scale professional clothing markets with 654.38+10,000 employees. This market has gathered more than 4,000 general agents of domestic clothing brands, and the products radiate to more than 230 counties and cities in 15 provinces and cities. The market has five large-scale logistics distribution centers, 100 freight lines leading to all parts of the country, a storage system of more than 60,000 square meters and an integrated e-commerce center, with an annual turnover of nearly 20 billion yuan and an annual tax payment of 800 million yuan. Recently, Zhuzhou Municipal Government has built a garment industrial park covering an area of 1000 mu in Lusong District as the production base of truffle garment market cluster. At present, dozens of brands have entered the park.

Advantages of XXX clothing industry development

XXX clothing culture has a long history, and the style of clothing produced is unique, which provides a good premise for the brand road of clothing production; Moreover, XXX produces high-quality ramie and mulberry silk, which become high-grade fabrics through scientific and technological development, and can also provide power for the upgrading of clothing production.

It coincides with the adjustment of the industrial structure of China's garment production, which has shifted from the coast to the central and western regions, and the country has implemented the strategy of developing the western region and rising the central region. XXX is located in the south-central region, which is a good opportunity to catch up with the industrial transfer and a good condition to occupy the best time, place and people. As long as we seize this opportunity to rise again, it won't be long before the mantle of Hunan Department will be rewritten.

There are some industrial clusters and some famous brands in XXX, and the demonstration effects of these industrial clusters and famous brands are gradually being released. Take the truffle clothing market group in Lusong District of Zhuzhou as an example: thousands of manufacturers in the whole region have their own shops and factories, one factory and one product, and the production and sales are booming, forming a huge industrial cluster. The unified planning and management of the government has created a good economic development model for the market in terms of hardware standards, supporting facilities, surrounding environment and software conditions. This development model can be popularized in places where conditions permit.

Three. Problems existing in the current development of XXX clothing industry

The clothing production capacity in XXX province is seriously insufficient. The population of XXX is more than 68 million, but the annual output value of clothing in XXX province is only about 3 billion, which is far from the expected consumption of 50 billion clothing in the province. Even in the case of XXX clothing output rising year after year this year, the growth rate of clothing imports is faster than that of clothing exports. Therefore, the development space of XXX clothing industry is still very large.

XXX province's policy support for the clothing industry is not very strong. In the "Eleventh Five-Year" development plan newly formulated by XXX Province, the clothing industry has not been included in the pillar development industry. In this way, in terms of policies and investments, the clothing industry enjoys less. Zhuzhou truffle clothing market group is so developed and rises rapidly, and the government's attention, guidance and support have played a huge role. The 11th Five-Year Plan of Zhuzhou City regards clothing as one of the six pillar industries. Therefore, XXX clothing industry also lacks government support and guidance.

Industrial clusters have begun to take shape, but they have not yet formed a very complete industrial chain. Many famous garment production centers cover textile, bleaching and dyeing, garment processing and production, auxiliary material production and sales. The industrial cluster of XXX has not reached this level, and it is more difficult to form a regional characteristic industry with small capital and large concentration in resource allocation, cost control and logistics management.