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Henan Satellite TV's Banquet at Tang Palace and Wonderful Mid-Autumn Festival Tour were great successes. What did they do right?
In the past two years, the production team of Henan Satellite TV has devoted itself to digging deep into the cultural treasure of this land, and is good at organically integrating traditional culture, modern technology and future imagination to create a series of "explosive" programs. Since the broadcast of The Banquet at Tang Palace, the traditional festival series programs of Henan Satellite TV have been making great strides, such as Lantern Festival Night, Dragon Boat Festival Journey, Qixi Journey and Mid-Autumn Festival Journey. Every hot search has caused a big discussion on the whole network.

It is reported that the creative team of "China Festival" series directly entered the production of "Fantasy Journey of Mid-Autumn Festival" after the end of "Fantasy Journey of Qixi", which lasted nearly a month from the beginning of creativity, planning to the final broadcast. The Wonderful Journey of Mid-Autumn Festival includes drama, dance, calligraphy, martial arts and other different art forms. The length of the program is twice as long as the previous series of Wonderful Journey, exceeding 60 minutes, and the workload behind the scenes has also increased. For example, the location of the program "Hehe" is in Laojun Mountain, a foggy Taoist cultural shrine. The process of shooting with large equipment up the mountain is a great test of physical strength.

The creative thinking of the team is very clear, which continues the full location recording mode of the China Festival series, and at the same time firmly takes the promotion and dissemination of Chinese excellent traditional culture and Central Plains culture as the presentation content of the program.

In an interview with Nanfang Daily and Nanfang+reporters, Lu, director of the All-Media Marketing Planning Center of Henan Radio and Television Station and the general director of China Festival series "Fantastic Night of Lantern Festival", "Fantastic Tour of Qixi Festival" and "Fantastic Tour of Mid-Autumn Festival", said seriously: "In fact, we have not mastered any' traffic code', but we have only keenly captured a mainstream of current culture-the national tide, which actually captures people's feelings about the country and rights.