SWOT analysis (also known as strength crisis analysis, advantages and disadvantages analysis, etc. ) is a method to analyze the competitive situation of enterprises and one of the basic analysis methods of marketing. By evaluating their own strengths, weaknesses, opportunities and threats in external competition, they can make a thorough and comprehensive analysis of themselves, locate their competitive advantages, and then formulate development strategies. In an ideal state, SWOT analysis is done by a special team. A SWOT analysis team is best composed of an accountant, a salesperson, a manager-level supervisor, an engineer and a project manager.

Mainly suitable for papers on advertising, marketing and economics.