1) Wang Yonggui, Rick Hallu Lihua, China's marketing ability and strategic flexibility, palgrave Macmillan Company, 2007 (English academic works)
2) Zhong Yang, Rick Hallu Lihua, Xiao Zhang, Entrepreneurship and Market Performance: An Empirical Study of China, China Journal of Technology Management, 2007, (ABI Company)
3) Incentive preference in the context of Yan Lianke, Song, Jiang, China: an empirical study, China Management Research. In 2007, 1, 1, 25-4 1(ABI company)
4) Wang Yonggui, Jay Candampali, Xing Baoluo and Gui Chengshi, Corporate Reputation and Brand Equity: A Study of China, Corporate Reputation Review, vol. 1 in 2006. No.9 and No.3, pp 179- 197(ABI)
5) Wang Yonggui Xing Baoluo, Zhang Quan, Xue Youzhi, How does technological capability affect enterprise performance: emergency methods based on a comprehensive framework, China Technology Management, 2006,No. 1,No. 1, p27 protein (ABI company).
6) Wang Yonggui, Xing Baoluo, Yang Yongheng, Composition of Core Competitiveness and Enterprise Performance: From High-tech Enterprises in China, Engineering and Technology Management 2004, pp. 249-280 (journal evidence included in SCI and EI).
7) Comprehensive Framework of Service Quality, Customer Value and Satisfaction in Wang Yonggui, Xing Baoluo and Yang Yongheng: Evidence from China Telecom Industry, Information System Frontier 2004, 6:4, pp325-340. (technology)
8) Wang Yonggui and Hewlett-Packard Luwei, Overview of competitiveness based on customer-centered performance and dynamic environment of key resources, Determinants of American social competitiveness, USA, 2004,14 (12): 34-59 (ABI Company).
9) Wang Yonggui, Mountain, etc. Meta-analysis of the relationship between product innovation and enterprise performance (icmit2008) (Glory)
10) Wang Yonggui and HSBC, Capability of Customer Relationship Management Service Industry: Conceptualization and Scale Development, 2008 IEEE International Conference Service Business, Logistics and Informatics, Beijing (EI).
1 1) customer asset management capability: the influence of scale and performance on engineering, service and knowledge management of the institute of electronic engineers, 2008 (Rong international conference)
12) Wang Yonggui, Shi Zhongyao, Guicheng, Intensity of Relationship between Cause and Effect: A Service Industry in China, ieem 2007, Singapore (Rongzhong Classification).
13) his family and Wang Yonggui, consumer creativity, participation and satisfaction: in the service field, ieem 2007 (the influence of glory knowledge)
14), HSBC, Jingang Bank, Customer Asset Management Capability of High-quality Customer Relationship: Adopting a Classification Method in Enterprise Market, Journal of Institute of Electronic Engineers, Engineering, Service and Knowledge Management, 2007, Shanghai (Rong International Empirical Research Conference)
15) Wang Yonggui, case review of very small devices: mismatch between sales model and products, pku business review, 2008 10.
16) Wang Yonggui, Chang Jiankun, Research on Customer Asset Management and Customer Asset Management Capability Platform and Its Composition, Management World, 2008.
17) Wang Yonggui et al., An exploratory study on the relationship between market orientation, customer asset orientation and new product development performance —— Moderating effect model based on China background, Nankai Business Review, 2008.
18), higher. Research on the operation mechanism and management of innovative user communities, Luojia Management Review, 2008.
19) He Jia, Wang Yonggui, etc., Review of the Research on the Influence of Reference Groups on Consumption Decisions, Foreign Economy and Management, 2008.
20) Chang Jiankun and Wang Yonggui. , leading edge \ the relationship between innovation investment and innovation performance, finance and trade economy, 2007.
2 1) Wang Yonggui, He Jia, current situation and prospect of global customer management research and practice, foreign economy and management, 2007.
22) Chang Jiankun, Wang Yonggui, Research on the Key Dimensions of Customer Relationship Capability and the Driving Process of Customer Assets, Management World, 2007.
23) Wang Yonggui, Study on the Difference of the Impact of Customer Relationship Activities on Customer Assets, CUHK Management Review, 2006.
24) Wang Yonggui, Zhang Wei, Customer Relationship Management Activities, Relationship Interests and Customer Assets, Journal of Marketing Science, 2006.
25) Han Shunping, Wang Yonggui, Research on Marketing Capability and Its Performance Impact, Management World, 2006.
26) Han Shunping, Wang Yonggui, customer loyalty and its driving factors from the perspective of customer asset management and economic management? New management, 2006.
27) Wang Yonggui, Research on the Relationship between Customer Relationship Activities, Relationship Quality and Customer Assets —— Empirical Analysis Based on Customer Perspective, New Management of Economic Management, 2005.
28) Shi Guicheng, Wang Yonggui, Xing Jingang, and Paul Yupin, Study on Relationship Strength in Service Sales-Concept Definition, Scale Compilation and Validity Test, Nankai Business Review, 2005.
29) Wang Yonggui, Xing Jingang, Paul Yupin, Value-oriented Customer Relationship Management Based on Customer Rights and Interests: Theoretical Framework and Empirical Analysis, China Management Science, 2005.
30) Wang Yonggui, Xing Jingang, Li Yuan, Strategic Flexibility and Competitive Performance-Moderating Effect of Environmental Turbulence, China Management Science, 2004.
3 1) Wang Yonggui, Customer Asset Management: Background, Current Situation and Problems, New Theory of Economic Management, 2004.
32) Etzel/Walker/Stanton/Wang Yonggui, Marketing (14 Edition), Nanjing University Press, 2009.
33) Wang Yonggui, translated by Philip? Government Marketing Management by kotler, Renmin University of China Press, 2008.
34) Wang Yonggui, translated, Analysis of Marketing Planning, Donald. Lerman and Russell Wenner, Peking University Press, 2008.
35) Wang Yonggui and Hui Feng, Customer Interests, by Glenn urban, Renmin University of China Press, 2008.
36) Wang Yonggui, The Functions of Managers, by Barnard, Machinery Industry Press, 2007.
37) Wang Yonggui, translated, Organizational Marketing, james anderson, Peking University Publishing House, 2007.
38) Wang Yonggui, Translation, Management: Mission, Responsibility and Practice-Responsibility, peter drucker, Machinery Industry Press, 2006.
39) Wang Yonggui, Translation, Management: Mission, Responsibility and Practice-Mission, peter drucker, Machinery Industry Press, 2006.
40) Wang Yonggui, Translation, Management: Mission, Responsibility and Practice-Practice, peter drucker, Machinery Industry Press, 2006.
4 1) Wang Yonggui, Dong Yiren, ed., Strategic Marketing, Peking University Publishing House, 2006.
42) Wang Yonggui, Yang Yongheng, translated, Enterprise Strategy, 1st edition 1/2, translated, 1998/2005, Dongbei University of Finance and Economics Press/Machinery Industry Press.
43) Wang Yonggui, translated by Lean Enterprise: A Comprehensive Method to Reduce Waste, Dongbei University of Finance and Economics Press, 2005.
44) Wang Yonggui, translated, Lean Supply Chain Management, Dongbei University of Finance and Economics Press, 2005.
45) Wang Yonggui, translated, Consumer Dynasty: Creating Value with Customers, C.K.Prahalad, Machinery Industry Press, 2006.