Corporate culture; System composition; Function and value; sustainable development
With the deepening of the historical process of China's reform and opening up, it has become a realistic topic to further promote the construction of corporate culture and make enterprises invincible in the fierce competition.
First, corporate culture is the product of the enterprise's own survival and development.
Culture, including material culture and intangible culture, is a unique phenomenon in human society. Farms, cities, factories, canals, railways, gorgeous clothes, delicious food and so on. , all belong to material and cultural forms; However, people's psychological concepts, customs, emotions, knowledge systems and so on formed in long-term social life belong to intangible cultural forms. The emergence and progress of culture stems from the needs of human survival and development. People's survival and development are facing many challenges, such as external natural threats and oppression, such as disasters, earthquakes and fires; There are also competitive conflicts from human society itself. People should not only obtain as many resources as possible from the external natural and social systems to meet their own survival and development needs, but also prevent possible infringement to the maximum extent. This requires two aspects of transformation, namely, the transformation of the external world and the transformation of human beings themselves and human society. After generations of exploration, practice and thinking, people constantly sum up experiences and lessons, constantly correct their own behaviors and adjust their own survival trajectory, and gradually create a rich system of means of production and means of subsistence, that is, the so-called material civilization system; At the same time, it also created a broad spiritual system, including various cognitive achievements, survival norms, behavior patterns, activity procedures, literature and art, etc. , which is the so-called spiritual civilization system. As the genetic factors of human society, material civilization and spiritual civilization are constantly inherited, updated, perfected and stabilized, thus forming a rich and colorful cultural phenomenon in human society.
This is how human culture is formed and developed. As a part of the whole human culture, enterprise culture also comes from the needs of enterprise's own survival and development. It is gradually formed and developed by enterprises in their own production and operation activities and in the process of external competition and internal management. Once the corporate culture is formed, it will have a positive and dynamic reaction to the business management and become an important way of business management.
Second, the systematic composition of corporate culture
Corporate culture has rich contents and forms of expression.
(A) the content and form of corporate culture
From the perspective of extension, corporate culture includes four levels.
1. Material culture consists of various material facilities and products of enterprises. Such as factory environment, production and living buildings, production technology and equipment, product specifications, quality, identification, etc. These material things not only show the actual production and operation ability and state of the enterprise, but also show the image of the enterprise, the feelings and attitudes of the employees to work and life, and show the spiritual level and pursuit of the enterprise people.
2. Behavior culture produced by employees in production, operation, life and study, including cultural phenomena in organization and coordination, working status, treating people with others and cultural activities. It is the dynamic embodiment of enterprise management style, mental outlook and interpersonal relationship, and also the reflection of enterprise image, enterprise spirit and enterprise values. An enterprise that pays attention to honesty, cares about employees, has strict discipline, is resolute and vigorous, and has harmonious and natural interpersonal relationships. It is completely different from an enterprise that is mercenary, lax in team and lax in discipline.
3. Institutional culture composed of various rules and regulations of enterprises. Enterprise system is a set of rules and regulations formulated by enterprises, which plays a role in regulating and ensuring the production, operation and management of enterprises. The enterprise system is an intermediary and combination of people and things, people and people, ideas and behaviors, and internal and external enterprises. It is a direct embodiment of enterprise management will and values, a normative culture that constrains the behavior of enterprises and employees, and has mandatory binding force. System plays a key role in the formation of enterprise culture, especially employee behavior culture, which makes the enterprise in a benign and stable state in a complex and changeable social environment with fierce competition, thus ensuring the realization of enterprise goals.
4. Enterprise spirit culture refers to the spiritual achievements that are gradually formed and tend to be stereotyped in the process of production and operation, including enterprise spirit, enterprise management concept, enterprise ethics and enterprise values. Spiritual culture is a deeper cultural phenomenon and the sublimation of enterprise material culture, behavior culture and system culture. It is at the core of the whole corporate culture system and the superstructure of the enterprise.
(B) the basic elements of corporate culture
In terms of connotation, culture includes two basic elements, namely, concept and behavior. In this sense, the so-called corporate culture is the integration and unification of the mainstream thoughts and behaviors of an enterprise. What is "mainstream" is advocated by enterprises and generally accepted and pursued by employees. It embodies the unity of employees' legal will and natural person's will. For example, the value proposition of employees' rights and obligations, the distribution of enterprises' interests, and the strategic goals formulated by enterprises have become mainstream ideas after being generally accepted and pursued by employees. Behavior pattern is the attitude and practice pattern that should be adopted to implement the concept, including employees' attitude tendency and specific behavior process, and it is the performance of implementing the concept in specific behavior. The code of conduct formulated by enterprises, such as "obeying rules and disciplines" and "unity and cooperation", has been widely recognized and practiced by employees and has become the mainstream behavior mode. The unification of mainstream ideas and mainstream behaviors forms the psychological and behavioral basis of corporate culture.
(C) the nature and phenomenon of corporate culture
The operating system of corporate culture can be divided into the essential system and the phenomenon system of corporate culture.
The essential system of corporate culture includes the management idea, corporate mission, mode of thinking, core values, corporate spirit, corporate ethics, corporate style, corporate aesthetics and management purpose of corporate decision makers, and is the soul part of corporate culture. The essence of corporate culture is deeply hidden in phenomena and needs to be expressed through phenomena. The phenomenon system of corporate culture is the carrier part of corporate culture, including corporate environment, corporate image, employee behavior, corporate organizational model positioning, cultural facilities and activities, model stories, corporate logos and product logos, corporate internal propaganda slogans and external advertising terms. Their interaction * * * shows the essence of corporate culture. Therefore, in the process of corporate culture construction, we should not only pay attention to the design and sublimation of ideas, but also pay attention to the selection and construction of carriers.