As a "booster" of economic development and a "stabilizer" of social development, insurance has been highly valued by governments at all levels in recent years, and both the insurance subject and the insurance business have made amazing development. However, from the overall situation, the development of domestic insurance industry is still in the primary stage, and the insurance density and depth are still quite low, so it is urgent to strengthen insurance publicity. However, among many publicity methods, corporate news planning has failed to attract enough attention from many property insurance companies. Taking China Dida Property Insurance Co., Ltd. as an example, this paper analyzes the characteristics and current situation of news planning of property insurance companies, and how property insurance companies can use news planning to strengthen publicity and better serve the harmonious society.

As a "booster" of economic development and a "stabilizer" of social development, insurance has been highly valued by governments at all levels in recent years. Both primary insurance and secondary insurance have increased at an alarming rate, but overall, the development of domestic insurance industry is still in its infancy, with low insurance density and depth, insufficient publicity and lagging insurance. However, among many publicity tools, enterprise information planning has not attracted enough attention from many property insurance companies. This paper tries to take China Dadi Property Insurance Company as an example to analyze the characteristics and current situation of current property insurance news planning, and how property insurance companies can use information planning to strengthen publicity and better serve a harmonious society.