One,
Analysis on the present situation, trend analysis and countermeasures of tourism e-commerce in China
Analysis on the Development Status, Trend and Countermeasures of Tourism E-commerce in China
Paper Keywords: tourism e-commerce trends and countermeasures
Abstract: E-commerce is a new model of tourism service at present. This paper analyzes the present situation of tourism e-commerce in China, expounds its development trend and points out its shortcomings in combination with the international background. And put forward development countermeasures and suggestions.
The World Tourism Organization pointed out in Tourism E-commerce: "Tourism E-commerce is to improve the internal and external connectivity of tourism enterprises through advanced information technology, that is, to improve the exchange and trade between tourism enterprises, between tourism enterprises and upstream suppliers, between tourism enterprises and tourists, to improve the internal business processes of tourism enterprises and to strengthen knowledge sharing." Tourism is an information-intensive and information-dependent industry, which determines the deep interaction between information technology and tourism. As a combined product, tourism e-commerce has and will continue to show strong vitality and broad development space. Global tourism e-commerce has maintained a growth rate of more than 350% for five consecutive years. According to the World Tourism Organization, within five years, global tourism e-commerce will account for 25% of all tourism transactions. Tourism e-commerce has unlimited potential and will become a new model of tourism marketing [1].
Paper Keywords: tourism e-commerce trends and countermeasures
Abstract: E-commerce is a new mode of tourism service at present. This paper analyzes the present situation of China's tourism e-commerce, expounds its development trend combined with the internationalization background, and points out its shortcomings; And put forward the development countermeasures and suggestions.
The World Tourism Organization pointed out in E-Business for Tourism: "Tourism e-commerce is to improve the internal and external connectivity of tourism institutions with the help of advanced information technology, that is, to improve the exchanges and transactions between tourism enterprises, between tourism enterprises and upstream suppliers, and between tourism enterprises and tourists, and to improve the business processes within tourism enterprises and enhance the enjoyment of knowledge." Tourism is an information-intensive and information-dependent industry, which determines the deep interaction between information technology and tourism. As the product of the combination of the two, tourism e-commerce has and will continue to show strong vitality and broad development space. Global tourism e-commerce has maintained a growth rate of more than 350% for five consecutive years. According to the prediction of the World Tourism Organization, within five years, tourism e-commerce will account for 25% of all tourism transactions in the world. Tourism e-commerce has unlimited potential and will surely become a new model of tourism marketing [1].
Second,
A summary of tourism e-commerce research
A summary of tourism e-commerce research
Abstract: Tourism e-commerce is a new trend of tourism development at present, and it is also a hot topic of academic concern. This paper summarizes the research on tourism e-commerce at home and abroad, focusing on several main aspects of current research: current situation and countermeasures, information technology, and the application of e-commerce in tourism enterprises, tourism websites, and tourists' consumption behavior. On this basis, it summarizes the weak links of current domestic research and puts forward suggestions for the development direction of future research.
[Keywords:] tourism e-commerce; Summary of research
introduce
In recent years, e-commerce has sprung up in the tourism industry with its unique convenience across time and space, low communication cost and extensive participation. E-commerce represents a new generation of business models. Tourism is an information-intensive and information-based industry. E-commerce relies on its natural adaptability and e-commerce to make tourism walk in the forefront of e-commerce application. Foreign tourism e-commerce is in a vigorous development stage after germination and development. China's tourism e-commerce development has lagged behind western countries and is actively exploring the process of growth.
In academic circles, Chinese and foreign scholars have made more and more in-depth research on tourism e-commerce, and there are more and more related documents, which has become one of the hot topics in recent years. In order to understand the research situation in this field, the author searched more than 200 English documents through foreign language databases (China Journal Full-text Database, springer, SDOL) (the search time was May 2007 1998). The following is a summary and comment on these documents, with a view to providing reference for future research.
Abstract: Tourism e-commerce is a new trend of tourism development at present, and it is also a hot spot of academic concern. This paper reviews the research status of tourism e-commerce at home and abroad, focusing on several aspects of current research: current situation and countermeasures, information technology, the application of e-commerce in tourism enterprises, tourism websites and tourists' consumption behavior. On this basis, it summarizes the weak links of current domestic research and puts forward suggestions for the development direction of future research.
[Keywords:] tourism e-commerce; Summary of research
introduce
In recent years, e-commerce has participated in tourism with its unique convenience of spanning time and space, low cost and wide spread. The sudden emergence of tourism e-commerce marks the emergence of a new business model. Tourism is an information-intensive and information-dependent industry, and its natural adaptability to e-commerce makes tourism e-commerce walk in the forefront of industrial e-commerce applications. After germination and development, foreign tourism e-commerce is in a prosperous stage, while China's tourism e-commerce development lags behind western developed countries and is growing through active exploration.
In academic circles, Chinese and foreign scholars' research on tourism e-commerce has gone from shallow to deep, and the number of related documents has been increasing, which has become one of the hot topics in recent years. In order to understand the research progress in this field, the author searched more than 200 Chinese and English literatures through Chinese and foreign databases (China Journal Full-text Database, springer, SDOL) * * (retrieval period: May 2007 1998). The following is a summary and comment on these documents, in order to provide some reference for future research.
Third,
Strategies for China Tourism E-commerce to Deal with International Competition
Strategy Analysis of China Tourism E-commerce in Response to International Competition
Abstract: Nowadays, the online travel service is developing rapidly, and the network is developing rapidly as the carrier of online service. It is in this context that the tourism e-commerce in China has emerged and developed. Tourism e-commerce in China will rely on traditional industries and professional entities, with the development of industry and e-commerce as the backing, and use relationships to increase management level and realize added value on the basis of information technology. China's tourism industry is now fully open. Let's take a look at the business model and operation mode of tourism e-commerce in developed countries, especially the United States, from which we can sum up some successful experiences worth learning, such as establishing a tourism resource database, forming alliances between tourism enterprises and tourism websites, implementing customized services, increasing the number of visitors to tourism websites, and implementing electronic tickets.
[Keywords:] Tourism e-learning international competition development strategy
With the development of modern science and technology and information industry, the rise of the Internet has brought new opportunities for tourism. The advantages of interactivity, real-time, richness and convenience of the network have prompted traditional tourism to quickly integrate into the wave of online tourism. According to the famous CRG research company in the United States, the global e-commerce sales rose to 620 billion US dollars in 2005, with an average annual growth rate of 40%, of which the e-commerce sales of tourism exceeded 65 billion US dollars, about 30 million travel internet companies launched online travel services, and the number of visitors to global travel websites exceeded 200 million. According to the World Tourism Organization (WTO), in five years, global tourism e-commerce will account for 25% of all travel transactions. In the next four to five years, tourism e-commerce will account for 20% ~ 25% of e-commerce.
Nowadays, the online travel service is developing rapidly, and the network, as the carrier of online service, is developing rapidly. It is under this background that China tourism e-commerce is produced and developed. China tourism e-commerce will rely on traditional industrial entities and professional industrial resources to develop e-commerce, improve the management level of use relationship on the basis of informationization, and realize value-added. China's tourism industry is now completely open. Looking at the business model and operation model of tourism e-commerce in developed countries, especially the United States, we can sum up some successful experiences worth learning, such as establishing a tourism resource database, forming an alliance between tourism enterprises and tourism websites, implementing personalized customized services, increasing the number of visitors to tourism websites, and promoting electronic tickets.
[Keywords:] tourism e-commerce international competition for development strategies
With the development of modern science and technology and information industry, the rise of the Internet has brought new opportunities to tourism. The advantages of the network, such as interactivity, real-time, richness and convenience, have prompted the traditional tourism industry to quickly integrate into the wave of online travel. According to the statistics of the famous CRG research company in the United States, the global e-commerce sales increased to $620 billion in 2005, with an average annual growth rate of 40%, of which the tourism e-commerce sales exceeded $65 billion. There are about 300,000 travel network enterprises around the world providing travel services online, and the number of people enjoying travel website services worldwide exceeds 200 million. According to the World Tourism Organization (WTO), within five years, tourism e-commerce will account for 25% of all tourism transactions in the world. In the next four to five years, the proportion of tourism e-commerce in e-commerce will reach 20% ~ 25%.