The values of contemporary college students broke through the barriers of traditional ideas and dogmatism, and began to pay attention to self-worth, and began to dabble in various western cultures eagerly, boldly and extensively, and began to establish the consciousness of subjectivity, competition, openness, information, efficiency, innovation, market, public relations and environmental protection. However, due to the superficial understanding of ideological emancipation, the influence of western social thoughts such as existentialism and postmodernism and domestic bourgeois liberalization thoughts, as well as political naivety and immaturity, there are still many deviations in the values of contemporary college students. Although with the deepening of reform and opening up, with the rapid development of various undertakings, and with the gradual and comprehensive understanding of society, many college students not only emphasize self-worth, but also begin to pay attention to social value; We should not only absorb the essence of western values, but also the essence of traditional values, and begin to construct scientific modern values in the unity of opposites between self-value and social value, and between traditional values and western values. The values of contemporary college students still have distinct duality, that is, internal contradiction. Of course, the degree of duality is different.

2.4 Plasticity

The mainstream values of contemporary college students are healthy. They support reform and opening up and are full of confidence in the future of China. They have strong sense of patriotism and collectivism. They pay attention to their careers and are based on dedication. They are self-reliant and enterprising, and communicate sincerely. They are "the most promising generation", "the thinking generation" and "standing at the forefront of reform". China society is developing, progressing and moving towards modernization, which also provides macro background and objective environmental conditions for the optimization and maturity of contemporary college students' values. Therefore, the formation of contemporary college students' values has great plasticity.

2.5 Diversification

Since the reform and opening up, with the ideological liberation, social development and the collision between Chinese and Western cultures, "traditional" values no longer dominate, and the values of contemporary college students have changed from single to multiple. For example, in terms of value standards, some are "books", some are "superior", some are "realistic", some are "casual" and some are "fashionable"; Some take social interests as the standard, some take the interests of small groups as the standard, and some take personal interests as the standard. In terms of value orientation and value goal, some value money, some value benevolence, some value pleasure, some value career and some value power; Some emphasize principles, some emphasize "relationships", some emphasize ideals, and some emphasize reality. The diversified characteristics of contemporary college students' values are related to the diversified social structure composed of diversified subjects, which makes the life of social phenomena colorful, but it may also cause ideological confusion and social disorder. It should be pointed out that in the pluralistic pattern of contemporary college students' values, healthy and upward values still dominate.