Abstract: Green hotel is the development trend and new development model of hotel industry. If you want to enhance the competitiveness of hotels and stay in the hotel industry for a long time, you must be unconventional and enhance the core competitiveness. Green hotel is such a new hotel that can save energy as much as possible, maximize benefits and minimize pollution. Green hotel is an important trend of hotel industry development in the future. The construction of green hotels in China is not perfect enough, and it still needs continuous exploration and development. This paper analyzes the present situation of green hotels in China and puts forward corresponding countermeasures.
Keywords: green hotel; Sustainable development; Comprehensive competitiveness
China Library Classification Number: F590 Document Identification Number: Part A Number:1673-291x (2013) 31-0277-02.
Hotel industry is the pillar industry of tourism. In recent years, the competition in the hotel industry has become increasingly fierce. Now society? Green? It has become a development trend. What does the hotel industry do? High energy consumption, high emissions and high pollution? Our industry should be reformed to adapt to the development of society. Establishing green hotels not only conforms to the development of society, but also is a process of improving market competitiveness. But creating a green hotel is also a difficult process, especially in a country with a large population like China. In order to seek immediate benefits, many hotels only make superficial articles, and the hotel management is not thorough and has not produced practical benefits. Therefore, the current task is to build a truly green hotel.
First, the connotation of green hotel
Is that the green hotel? Eco-efficient hotel? It refers to applying the concept of sustainable development to the green management of hotels, advocating customers' green consumption and making full use of existing resources, which not only protects the ecological environment but also benefits customers' health, so as to maximize social and economic benefits.
Second, the significance of creating a green hotel
1. Improve the visibility of the hotel. Creating a green hotel can improve the internal management facilities, meet the needs of consumers and realize the coordinated development of economic benefits and environmental benefits, thus winning the support of consumers, establishing a good hotel image and winning wide popularity.
2. Improve competitiveness. The implementation of green hotels will introduce many advanced technologies and management methods. It can not only save energy, but also make the hotel obtain higher economic and environmental benefits, so that the hotel can provide better services at the same price as other hotels, thus enhancing the comprehensive strength of the hotel and improving its competitiveness.
3. Improve economic benefits. Through advanced management methods, hotels not only gain more market marketing opportunities, but also save energy, reduce unnecessary expenses and reduce waste emissions, thus improving the quality of hotel products and maximizing benefits.
Third, the development status of green hotels in China
Green hotels have been widely spread in the west, and most hotels have achieved green management, but what about in China? Green hotel? It is still a relatively new word. Although most hotels have realized the significance of green management, most of them have not really realized it. Green? Management. Green Hotel will have a long road to anti-war in China.
1. Construction of external environment and internal facilities of the hotel. At present, the green hotel is still in the exploratory stage in China, so it is difficult to achieve the real significance in the hotel construction first? Green hotel? . Not highlighted in the external environment of the hotel? Green? Theme, did not create one? Green? Environment; Considering the price of external buildings and internal facilities, many hotels prefer ordinary materials to low-carbon building materials, which greatly hinders the promotion of green hotels in China.
2. Use disposable consumables. Nowadays, the pace of people's life is getting faster and faster, people are accustomed to the use of disposable consumables, and many consumers think they have the right to use them when they consume, so a large part of consumables cannot be completely replaced by recyclable products. This has caused great difficulties in recycling, and the cost of recycling should not be underestimated.
3. The management of relevant measures is not in place. Some hotels have many management measures, but few of them are actually implemented. There are many forms and ways, but they all stay on the surface. There are still many problems inside the hotel. Due to ignorance, some hotels are only green hotels on the surface, but in fact they have not changed much.
4. Employees lack relevant knowledge training. Due to the lack of systematic training for employees, employees don't know enough about green hotels, which leads to employees often ignoring some details, and green hotels can't be really implemented.
5. Consumers don't know enough. Consumers' awareness in China is generally low, and most people's thoughts are still in the conservative stage. Many people think that spending money should be spent as much as possible and not wasted; This thinking leads consumers not only to save but also to waste. Most consumers also disapprove of green consumption. They think that the current consumption will not have a negative impact on society, so there is no need to change the current consumption mode. This has brought difficulties to the implementation of green hotels.
Fourth, effective measures to build a green hotel
1. Create a green environment atmosphere. First of all, the external environment of the hotel should be prominent? Green? 、? Environmental protection? The concept of. The exterior of the hotel should be beautified and afforested vigorously, and flowers, trees and trees should be used to create a pleasant environment that is integrated with the hotel without damaging the surrounding environment; Low-carbon building materials can also be used in hotel building materials to reduce carbon dioxide emissions, improve energy efficiency and reduce the use of stone energy. Secondly, establish various green signs inside the hotel to make guests feel the green atmosphere more deeply. You can do some green tips in every corner of the hotel, make some cartoon manuals, and build a green hotel so that tourists can feel the green atmosphere. Third, build green rooms. Provide customers with a safe, comfortable and environmentally friendly accommodation environment. Contaminated materials are prohibited in guest rooms, and cotton cloth is used for bed sheets and bedding. Smoking is prohibited in the guest room, and a special smoking place is set up inside the hotel; When cleaning the room every day, open the doors and windows to ventilate and reduce the use of air conditioning. Finally, use green food. YEATION's green raw materials, green vegetables and green environmental protection raw materials ensure that the whole process of food storage and completion is safe, hygienic and pollution-free, and do not provide customers with national protected animal dishes, and promote green food to customers.
2. Use green facilities. A real green hotel should make customers feel it in every corner of the hotel? Green? . Green hotels should not only use environmental protection materials in large facilities, but also embody energy conservation and environmental protection in small links. Hotels can replace all plastic bags with paper bags, thus reducing pollution; Placing some small green plants in the corridor or guest room can not only purify the air but also bring good mood to the guests; Replace old facilities and equipment with new energy-saving devices, such as energy-saving lamps and induction lamp in public areas; Using the induction elevator, the elevator will automatically slow down when no one is using it, saving electricity; Adopt induction faucet, and the bathroom adopts induction flushing; Use solar energy to supply water as much as possible; Use phosphorus-free washing powder, less pollution; With the consent of the guests, reduce the number of changes of sheets and quilts; Transform the kitchen oil separation device to remove odor and isolate environmental pollution; Update the sewage screen device to improve the sewage treatment capacity and effect; Reduce the use of disposable consumables and encourage guests to bring their own; Use degradable materials and reusable tableware.
3. Train employees. The establishment and implementation of green hotels can not be separated from the active cooperation of employees, so hotels should provide appropriate training and education to employees, change their consciousness and attitude, and let employees have the concept of cherishing resources and protecting the environment. Organize employees to pair up? Green hotel? The study and training of relevant knowledge will make employees have the consciousness of protecting the environment and cherishing resources. Organize employees to go to major universities together? Green hotel? Visit and study, encourage employees to actively participate, put forward their own opinions and suggestions, make employees realize the importance of creating green hotels and actively integrate into the creation of green hotels, publicize green hotels to customers, advocate green consumption, continuously improve hotel management, and make green hotels achieve sustainable development, thus strengthening their competitive advantage.
4. Provide green services. Hotel staff should have a deep understanding of green hotels, have great enthusiasm for the implementation of green hotels, pay attention to communication with guests and actively promote green hotels to customers. Set a small green sign in the corner of the dining table or on the menu to advocate customers' green consumption; Actively recommend green and high-quality meat and vegetables to customers; Guests are advised to order in moderation and eat as much as possible to reduce unnecessary waste. Hotel rooms and restaurants should be set up in non-smoking areas. Put a customer opinion questionnaire on the dining table or guest room, and let the guests write down their opinions and suggestions. Actively promote the benefits of green consumption to customers and advocate customers to choose green products.
5. Brand marketing. At present, many consumers don't know much about green hotels, so hotels should take a series of measures to publicize the concept of safety, health and environmental protection of green hotels, which can improve the visibility of hotels and attract more customers. Establish a good hotel image, so that customers can feel the importance of green hotels and the quality service of green hotels. Let customers trust green hotels after consumption, so as to win a broader market. Building a brand of green hotel can improve customers' understanding and affirmation of the hotel, improve customer satisfaction, win customers' respect and trust, thus forming brand loyalty, which is also conducive to brand expansion and market promotion.
6. Strengthen the education of green consumption concept. Only by letting people know more about green hotels and realizing the necessity of green hotel development can we develop green hotels better. The concept of green consumption will also have a far-reaching impact on teenagers in China. Teenagers are the builders of the future society, so we should educate them on green consumption from an early age, so as to drive people around us to make green consumption.
7. The government actively guides. The government plays a decisive role in macro-control. The hotel is the window of a city, and the green hotel is a new type of hotel that conforms to the trend of the times, is pollution-free and has strong operability. The government should strengthen the publicity of green hotels, show the charm of a city and publicize the importance of green consumption to people. Moreover, the government is also relatively strong, and the people's trust in the government is very high, which is conducive to the promotion of green hotels.
8. Guide customers to consume green. Green hotels have just become popular in China, so it is normal for customers not to have a deep understanding of green hotels. We should publicize the benefits of green hotels to customers through some brochures or advertisements. Showing green hotels to customers will not only help hotels save resources and gain benefits, but more importantly, provide customers with a comfortable environment and healthy and green food, and provide customers with value-added enjoyment. Hotel service personnel should also encourage customers to spend reasonably at any time, give some rewards to outstanding customers, and let customers gradually realize green consumption.
References:
[1] yellow. Analysis on the Shortcomings and Countermeasures of Establishing Green Hotel [J]. China New Technology and New Products, 2009, (4).
[2] Ma Yue. The present situation and development of green hotels from the perspective of low-carbon economy [J]. Management and technology of small and medium-sized enterprises, 20 12, (25).
[3] Li Xian. Discussion on Sustainable Development of Green Hotels in China [J]. Resources and Human Settlements, 20 1 1, (8).
About the author: Wang Xiaoni (1992-), female, from Dalian, Liaoning Province, majoring in tourism management.
?