As we all know, shopping malls are like battlefields. How to make use of limited resources and personal connections to gain a foothold in the battlefield filled with smoke is inseparable from communication and cooperation between people. The premise of cooperation is that both sides have chips that need each other. How to share resources in cooperation and how to distribute them reasonably after obtaining benefits involves the negotiation skills of both parties.

How can we become a negotiator who takes the initiative and controls the overall situation at the negotiating table? The book How to Become a Negotiator written by Simon holden, a world-renowned British negotiator, will have the answer you are looking for.

First, negotiations are everywhere.

This book suggests that everything can be discussed and won except life and death. In other words, the phenomenon of negotiation is everywhere in life, from the bargaining between buyers and sellers in the vegetable market to the acrimony between the two sides at the workplace negotiation table, which shows their negotiation skills in order to sign an agreement. Yes, negotiations are everywhere. As long as it involves people, it will involve negotiations.

Second, the preparatory work before the negotiations

As the saying goes, "Never fight an unprepared battle" and "Opportunities are always reserved for those who are prepared." To become a skilled negotiator, preparation before negotiation is essential.

1. What do you want from this transaction? What is the bigger early goal? Why do you want to achieve this goal? What does this negotiation have to do with the overall situation? Write down these questions, and I believe you should be prepared accordingly.

Pay attention to the details involved in the negotiation. In the negotiation, you will encounter unpredictable variables, so you have to be fully prepared and have a set of corresponding alternatives in the case of variables. And filter in order, leaving the options you think are the most important.

3. Do a good job in research and have the ability to judge the authenticity of the data put forward by the other party. This requires investigating everything about the key figures involved in the negotiation, including preferences, living habits, family background, etc. "Know yourself and know yourself, and you will win every battle."

Third, know what the other person wants.

Besides knowing what you want, you should also know what the other party wants in the negotiation.

1. Get to know each other better. Understand their customers, competitors, their current situation, constraints, long-term planning, company policy, internal political system, personal feelings, strengths and weaknesses, market trends.

2. Determine each other's preferences. Help each other understand what they must have and what is worth having. This is in the field of * * * win.

3. Understand each other's culture.

There is a story about Coca-Cola's advertising pictures in Saudi Arabia without any explanation. The first painting shows a man dying of thirst in the hot desert sun. The second picture shows a man discovering the Coca-Cola vending machine. The third picture shows a man with Coca-Cola, who looks refreshed and refreshed.

However, because Arabs read from right to left, they saw an energetic man drinking Coca-Cola in the desert and dying of thirst.

Therefore, if you want to be a professional negotiator, you need to learn a lot of knowledge, and understanding the other side's culture is so important that we can't ignore it.

I hope you and I can find the knowledge and skills we want in this book, be handy in dealing with people, give full play to negotiation skills in our professional life, give full play to our talents and achieve our goals!