Fan Li is regarded as the god of wealth by the world, because he is good at collecting wealth and is willing to give money to the public. The god of wealth is more common in folk sculptures and woodblock New Year pictures. Most of them wear jade belts and boots, and their faces are white and smiling, which is suitable for celebrating the Spring Festival and hanging in the hall.
After helping the King of Yue to dominate, Fan Li abandoned the high-ranking officials and took French leave, and went to the seaside of Qi State to change his name and surname, while clearing land and doing business. Being good at business, he amassed tens of millions of dollars and made a fortune in a few years. Fan Li achieved his first success in economic activities and became the richest man in the area. His reputation spread like wildfire, and the whole State of Qi unanimously praised Yan Pi (the name Fan Li took when he was doing business).
People worship Fan Li as a person. He is regarded as a god of wealth, and his incense is very strong. Fan Li is the most admired literary god. After making money, Fan Li engaged in various public welfare undertakings. His behavior won him the reputation of "being rich and practicing morality" and became a model of China's business for thousands of years. This is also the connotation of the "God of Wealth Fan Li" culture.
In Taoist temples, the gods of God of Wealth are mostly black-faced and bearded, spanning Hei Hu, with iron whip in his right hand and Jin Yuanbao in his left. They are all dressed up as military commanders, surrounded by gold, silver and jewels, cornucopia and so on. The money is quite rich. The statue of God of Wealth is Wu Caishen Zhao Gongming.
The folk New Year pictures blessed by the God of Wealth depict not only Marshal Zhao Gong, but also his four subordinates. Generally speaking, Zhao Gongming is in the middle, with Zhao Bao, Na Zhen, Cai Zhao and Sok Li standing on both sides or around them. Zhao Gongming is still riding a tiger in uniform, with a whip in one hand and a treasure in the other; Zhaobao holds an ingot; Na Zhen holds a bowl full of rare treasures.
If you are lucky, you will hold a dragon in your hand or a string of dragon-shaped copper coins. The profit market holds a small flag that reads "Yi Li Hehehe", which means buying and selling for money, fair and reasonable, and also means making money in good faith.