APP Channel Promotion Method 2: Pre-installation Offline Li Jinguo thinks this step is still critical. If you have the strength, let your products become the original supporting applications of mobile phones? Otherwise, mobile phone manufacturers or operators will have to pay the bill.
This cost is still very high, and this marketing method is quite effective. This channel is mainly conducted in mobile advertising alliance, and the conversion rate is still very high, which can reach 25%.
APP channel promotion method 3: Content marketing mainly increases exposure through online media. This method is still important when choosing an online platform. Choose those authoritative mobile Internet media with the same evaluation application.
When your product is promoted to attract public attention, then the developer should have a public relations person to market the corporate image.
Publish soft articles through Sina Technology, Tencent Technology, Donews and other platforms to improve users' reputation and increase publicity.
APP Channel Promotion Method 4: Online Advertising Nowadays, when many netizens surf the Internet, they are easily attracted by advertisements, so online advertisements have a driving effect on traffic and their popularity has been greatly improved invisibly.
So what do online advertisements mainly include? Next, Li Jinguo will analyze it: First, PC online advertisements, including hard and rich media advertisements, search advertisements and so on; Second, mobile advertising, which first appeared in the mobile version of googleAdwords, has been limited by the development of mobile networks. Then Google bought Admob, and started mobile online advertising. Of course, we must also see the rapid development of Apple's iAD.
The domestic mobile advertising platform is also very wrong. It can be popularized through the network formed by application, which has the advantage of accurately matching the user groups.
Payment methods can be based on CPM, CPC and CPA.
Method 5 of APP channel promotion: Free distribution of applications is mainly an effective means of limited-time marketing (free promotion) of application products, allowing developers to provide advanced applications without advertising, registration requirements or other additional conditions, and provide these applications to website visitors for free for a certain period of time, and recover the cost through online advertising.
APP Channel Promotion Method 6: Application of Internet Open Platform This platform should not be underestimated. Submit your mature APP application to the Internet open platform and enjoy a large number of users, such as Tencent open platform, 360 open platform, Baidu open platform, Xin Kai open platform and Renren open platform.
Add different angles of experience to your users.
APP channel promotion method 7: develop an online version of mobile phone applications. If you have the strength, developing an online version of mobile phone application software by yourself will help to open the sales of products outside the smart phone platform.
Integrate mobile internet and network channels.
APP channel promotion method 8: paid advertising is a relatively high cost, especially for off-peak local TV programs, well-known Internet platforms and portals with huge traffic.
This method may not be very effective, but whether it is traditional media or new media, most of the revenue sources and profit models are inseparable from advertisements, and users can see that advertisement every day.
The brand effect is formed imperceptibly.
APP channel promotion method 9: Network viral video marketing In the e-commerce industry, we are more likely to see Meng Bazaar, who constantly put advertisements on video websites.
And the information that video can convey is irreplaceable by words and pictures. Come to a cool application video, so that the audience can remember your brand easily and the production cost is not high. At the same time, the WeChat QR code of the current traffic is good.
APP Channel Promotion Method 10: Weibo Marketing We can conduct content marketing through Weibo, so that we can communicate with a large number of users at close range, so Weibo's influence should not be underestimated.
When you are in Weibo, you should pay attention to the accounts of opinion leaders, topic makers and evaluation websites on Weibo, and try to get in touch with them.