In fact, the traditional news lead requires four comprehensiveness, five "W" and one "H", which is conducive to ensuring the authenticity of news, but if it becomes an "iron law", it will make news top-heavy.
News lead is the beginning of the news. Write the most important and wonderful facts in the news with extremely concise words, outline the full text and attract readers. Introduction is usually the first paragraph or sentence at the beginning of news, which briefly reveals the core content of news.
Extended data:
Sentence guidance or single factor guidance. In other words, only one news fact is displayed in the headline. The news facts represented by this ideal single-element lead should be the freshest, most important and most newsworthy core facts in news. According to the five elements of news, the single-element lead can be divided into:
1 who leads? Generally speaking, this kind of introduction is only used when highlighting prominent or influential news figures. Because these people engage in activities that attract readers' attention more than ordinary people.
2 What is a lead? Generally speaking, news facts are more important or influential than other news elements, and this kind of introduction should be used.
3 when to lead. This kind of introduction can be used when something that readers care about is about to happen or go on.
4 where to lead. This kind of introduction is often used to report the news of major changes in some important or special places.
⑤ Why do you want to lead? This clue can be used when reporting the cause of the incident attracts people's attention more than reporting the consequences of the incident.
For example, the following two examples are single element leads.
(Reporter) On the 7th, Mr. Yang from Wuchang came to Children's Hospital with his 2-year-old daughter. I didn't expect a cough to cost more than 1000 yuan. So, he complained to our newspaper news 1 10 yesterday. (A brief introduction to the news work "It costs 1 065 yuan to see a cough" that won the 13 China News Prize1prize)
(Reporter Gao Po) Since yesterday, more than 365,438+/kloc-0,000 farmers in Kunshan can also "swipe their cards" to see a doctor like city people! (The news work "Kunshan 3 100000 Farmers' Credit Card Medical Treatment" was introduced and won the 15 China News Award 1 Award).
References:
Introduction-Baidu Encyclopedia