Fang Chuanglin believes that Jiaozuo's urban transformation has mainly passed "four paths": first, the resource development has changed from underground to above ground, taking the road of comprehensive development; Second, the economic structure changed from "black" to "green" and took the road of new industrialization; Third, the development of tourism has changed from cold to hot, taking the road of tourism; Fourth, waste utilization turns waste into treasure and takes the road of circular economy. Through the transformation of "four paths", the industrial structure of Jiaozuo has undergone fundamental changes. Jiaozuo's urban status has changed from a simple coal center to a regional economic center, the urban economic base has changed from a resource-based economy dominated by coal to a comprehensive modern industrial city dominated by multiple factors, the urban population has changed from industrial and mining workers to modern urban residents, and the urban nature has changed from the original coal mining industrial city to a comprehensive industrial city and a landscape tourism city.
Since the new century, one of the most noteworthy events in China's tourism industry is the "Jiaozuo phenomenon". Searching for "Jiaozuo Phenomenon" on the Chinese search engine "Baidu", we can find about 6,543,800 related reports, which can almost be compared with the most famous tourist attractions in China in magnitude, and its attention can be seen. "Jiaozuo phenomenon" is a successful phenomenon of replacing the exhausted coal resources with the development of natural landscape tourism and realizing social and economic transformation. "Jiaozuo phenomenon" has profound reference significance for the social and economic transformation of resource-exhausted cities.
For the future development of Jiaozuo tourism, Fang Chuanglin suggested: First, make unremitting efforts to become stronger and better; Second, organically combine natural resources with human resources, engage in comprehensive development, tap cultural heritage, and enhance the cultural taste of Jiaozuo tourism; Third, pay attention to ecological protection in tourism development and maintain the harmony between man and nature; The fourth is to improve the service facilities in the central city and provide high-level services for tourists.
Focus on building supporting tourism products
—— Interview with Wang Chengqing, Director of Tourism Office of Finance and Trade Institute of China Academy of Social Sciences.
"The' Jiaozuo Phenomenon' is a fascinating topic, an example of keeping pace with the times and seeking scientific development, and a result of hard innovation." Wang Chengqing, director of the Tourism Office of the Institute of Finance and Trade Economics of China Academy of Social Sciences, interpreted the "Jiaozuo phenomenon" in an interview with reporters.
Wang Chengqing said that the basic solution to the problem of food and clothing has enabled citizens to skip the rigid threshold of survival and begin to pursue the needs of enjoyment and development, and their ability to pay has been enhanced, which has provided initial demand conditions for the development of tourism. The fundamental guarantee of "Jiaozuo Phenomenon" lies in that the Jiaozuo Municipal Party Committee and Municipal Government creatively plays the leading role of the government, organically combines the spirit of high-level strategic decision-making with the local reality and the collective wisdom of local departments, and forms a systematic guiding ideology and operation method for regional all-round development, which has enabled Jiaozuo tourism to embark on the fast track of healthy development.
Wang Chengqing said that the "Jiaozuo phenomenon" is valuable because the successful experience of developing tourism in other places is both reference and innovation, and what is hidden behind this is the concept of tourists first, strong enterprising consciousness and tireless pursuit of innovation firmly established throughout the city. Jiaozuo has done a very good job in tourism marketing, constantly re-studying, re-comparing and re-evaluating the traditional marketing methods, and then exerting his imagination to form a new marketing method. The occurrence of tourism behavior needs three basic conditions, namely money, leisure and affection. Only by touching the feelings of tourists can we inspire tourists to invest their money and leisure in their tourist destinations. Many innovative ideas and initiatives in Jiaozuo are aimed at and firmly grasp the key factor of tourists' "feeling".
Regarding the next development of Jiaozuo tourism, Wang Chengqing said that there is still a lot of room in the domestic tourism market, which needs further development and excavation. Jiaozuo should strive to stabilize and consolidate the domestic market and develop the international market in a targeted way. At present, Jiaozuo's core competitiveness is sightseeing with Jiaozuo's landscape as the theme. Although this kind of sightseeing tour is developing rapidly, the market will eventually become saturated. Focus on creating a variety of supporting tourism products such as leisure and entertainment tours, sports and fitness tours, industrial tours, historical and cultural tours, and Yellow River wetland tours to form new core competitiveness.
Enrich tourism connotation in details.
-Interview with Xia Lingen, Director of Tourism Department of Fudan University in Shanghai
"Jiaozuo tourism is developing from striving for large passenger flow to striving for high-end tourism groups, from simple and extensive development to high quality and good price, from government-led administration to government-led market-oriented operation." This is the latest understanding of "Jiaozuo phenomenon" by Professor Xia Lingen, director of the Tourism Department of Fudan University in Shanghai.
As the leader of the research group of Jiaozuo phenomenon, Xia Lingen has made a sudden appearance in Jiaozuo tourism, and many scholars doubt whether Jiaozuo phenomenon can be sustained. The author points out that Jiaozuo phenomenon is a miracle in the history of tourism development in China.
Xia Lingen said that at the 2004 international symposium on Jiaozuo phenomenon, the basic connotation of Jiaozuo phenomenon was speed. However, with the development of tourism and the change of the market, the "Jiaozuo phenomenon" has also evolved in its development and been given new connotations. Specifically, its essential significance lies in establishing a realistic specimen from scratch for economic transformation and tourism development. Some useful and effective methods and measures not only promote the development of tourism in Jiaozuo, but also provide experience for other cities to learn from, emulate and apply.
Xia Lingen said that paying attention to details and making Jiaozuo a tourist destination in the eyes of tourists is the future development direction of Jiaozuo tourism. Jiaozuo landscape has become a world-famous tourism brand, but we should continue to deepen the theme, constantly explore the market and enhance the competitiveness of Jiaozuo landscape. At the same time, in order to realize the sustainable development of tourism in Jiaozuo, we should develop rural tourism, cultural leisure and other tourism products with strong local characteristics on the basis of natural sightseeing, and put the tourism market in the southeast coastal areas and economically developed areas to occupy the tourism market with the most consumption potential.
Xia Lingen said that tourism is a comprehensive experience of six elements: travel, shopping, entertainment, food, housing and transportation. Therefore, there should be specialized institutions and personnel to prepare a complete tourism industry development plan, base on the demand of tourism consumption market, create the characteristics of tourism products, lengthen the tourism product chain, and make a detailed analysis of different levels of tourists, passenger flow sources, consumption levels and other structures, so as to guide the development of tourism products and hotel infrastructure, thus ensuring the rapid development of tourism.
Selling Landscape and Health —— Interview with Wang Yanyong, Director of Tourism Management Department of Beijing Jiaotong University
"In a very short period of time, Jiaozuo's tourism industry has achieved a fundamental transformation from scratch and from small to large. It has not only created three internationally influential theme brands, namely World Geopark, Jiaozuo Landscape and Taiji Chuan, but also successfully created an excellent tourist city in China and established a new external image of Jiaozuo. People inside and outside the industry call this change' Jiaozuo phenomenon'. In my opinion, the' Jiaozuo phenomenon' is actually a spiritual embodiment, that is, the spirit of being the first, being practical, striving for perfection and never being satisfied. " This is the most direct feeling of Wang Yanyong, director of the Tourism Management Department of Beijing Jiaotong University, about the rapid development of Jiaozuo tourism.
Wang Yanyong said that Jiaozuo enjoys a superior geographical position, with Taihang in the north and Yellow River in the south, which is not only unique in natural scenery, but also rich in human resources. Through two days of understanding and investigation, it is found that Jiaozuo tourism can achieve such impressive results, but there are also some fly in the ointment. First of all, urban architecture has no characteristics and personality, and some places are dirty and messy; Secondly, the road leading to the scenic spot is not green enough, and the buildings on both sides of the road are chaotic; The third is that the facilities planning in the scenic spot is not reasonable and has not formed a unified whole. If Jiaozuo wants to build a new tourist city, it must work hard to further improve it.
As a famous expert in tourism planning in China, Wang Yanyong put forward some opinions and suggestions on the future development of tourism in Jiaozuo. First, deepen the economic types and realize the transformation from ticket economy to industrial economy and regional economy. Many people visit Jiaozuo every year, but few people really eat, live and entertain in Jiaozuo. It is necessary to lengthen the industrial chain, create characteristic tourism products and promote the all-round and multi-angle development of tourism. The second is to further strengthen marketing propaganda, from resource marketing to landscape marketing to environmental marketing and cultural marketing. In order to break through its own limitations, Jiaozuo's landscape can be branded with Taihang Mountain water and Taiji culture, forming a model from underground to ground, from mountain to river, from Taihang to Taiji, and from landscape to cultural marketing. The third is to "sell" landscape and "sell" health. Jiaozuo's mountains and rivers are rare in the whole country. Jiaozuo should organically combine mountains and rivers with Taiji culture to sell mountains and rivers and health. In addition, the development of tourism in Jiaozuo can't stay on the existing achievements. It is necessary to deepen the "Jiaozuo phenomenon" and let Jiaozuo people visit Jiaozuo, Henan people visit Jiaozuo, foreigners visit Jiaozuo, and foreigners visit Jiaozuo, which will effectively promote Jiaozuo's social and economic success.
The Soul of Tourism Characteristics is Culture —— Interview with Li Mingde, Deputy Director of Tourism Research Center of China Academy of Social Sciences
"Landscape is also a kind of culture, including ancient celebrities' understanding of landscape and modern people's understanding of landscape. While developing landscape tourism, Jiaozuo should integrate the scientific interpretation, humorous interpretation and interesting interpretation of landscape into landscape culture, because the soul of tourism characteristics is culture. " When talking about the future development of tourism in Jiaozuo, Li Mingde, deputy director of Tourism Research Center of China Academy of Social Sciences, told the reporter pertinently.
As a senior tourism research expert, Li Mingde said: "At present, Jiaozuo has fully realized the significance of the history and culture represented by celebrities to the future development of tourism, but the main problem is that it has not found a better form and means of expression."
"Cultural resources not only refer to historical and cultural resources. Because some cultural phenomena have been integrated into history, quite a few cultural phenomena are a kind of reality, which are affecting people's quality of life, taste and interest in life. These new cultural phenomena should also be treated as new resources, especially when developing tourism with the characteristics of the times and fashionable charm. Therefore, the development of tourism in Jiaozuo should also aim at a large number of new cultural resources produced in modern times and modern society. " When talking about how to use cultural resources to develop tourism in Jiaozuo, Li Mingde said.
When talking about Jiaozuo's tourism brand, Li Mingde said: "The most precious thing in Jiaozuo is the landscape brand and service brand. But the meaning of the brand is not only the experience and feelings of every tourist, but also the level of market significance. Therefore, there are three directions for the development of Jiaozuo brand: first, corporate brand. Jiaozuo should encourage more enterprises to establish their own brands and interact with landscape brands and service brands. The second is social brands. Jiaozuo should improve the quality of social public service products and make foreign tourists and local residents feel convenient and comfortable. The third is the city brand. Jiaozuo should strive to make the city's tourism functions more complete, the leisure atmosphere more intense, the regional status more prominent, the cultural taste more unique and the natural environment more ecological, so that the city can truly become the support for the survival and development of tourism. "