Format requirements of papers published in journal c.
1. Title: Be concise, clear and general, with no more than 20 words.
2. Abstract: There should be a high degree of generality and concise language. Chinese abstract 100? 200 words;
3. Keywords: Choose 3 ~ 5 words that can best express the main content from the title or text of the paper as keywords.
4. Contents: Write the contents and indicate the page numbers.
5. Text:
The number of words in the main body of the paper should generally be more than 3000 words.
The main body of the paper includes three parts: preface, theory and conclusion.
The preface is the first part of the paper, which mainly explains the purpose, practical significance and understanding of the research problems, and puts forward the central argument of the paper. The preface should be concise, not too long.
This paper is the main body of the paper, including research contents and methods, experimental materials, experimental results and analysis (discussion). In this part, we should use various research methods and experimental results to analyze problems, demonstrate opinions, and try our best to reflect our scientific research ability and academic level.
The conclusion is the conclusion part of the paper, which is made around this theory. Its basic point is to summarize the full text and deepen the meaning of the problem.
6. Thank you: Briefly describe my experience in writing my thesis, and express my gratitude to the instructor and the relevant personnel who assisted in completing the thesis.
7. References: The monographs, papers and other materials cited in the paper should be listed at the end of the paper, and the listed references should be arranged in the order of references or citations.
8. Notes: In the process of writing the thesis, some problems need to be elaborated and explained outside the text.
9. Appendix: Some contents that are not suitable for the text but have reference value can be incorporated into the appendix.
A model essay on culture
Research on the Cultural Communication Function of Internal Journals in Enterprises
With the development and perfection of market economy, enterprises must build and spread a good corporate culture if they want to occupy a place in the increasingly fierce market competition, and internal periodicals provide a new important channel for the spread of corporate culture. Nowadays, more and more enterprises begin to set up internal journals, which are not only used for internal management, but also given more external functions. This paper analyzes the role of internal journals in corporate culture communication from both internal and external perspectives, and summarizes the internal and external cultural communication functions of internal journals, with a view to providing theoretical guidance for enterprises to establish and develop internal journals and expand cultural communication channels.
Keywords: internal magazine; Cultural communication; Internal function; External function
China Library Classification Number: G24
Document ID: a
Article number:1672-3198 (2011) 06-0124-01.
With the continuous improvement of China's market economy, enterprises are facing increasing competitive pressure. Establishing a good external image and enhancing cultural connotation is very important for enterprises to be invincible in the shopping mall. If culture really plays a role in enterprises, it must be spread and fully developed from seeds? Change? , the formation of enterprise internal * * * and consciousness and customs. Enterprise internal publications are undoubtedly an important medium and channel for corporate culture communication.
Intra-enterprise periodical refers to a periodical sponsored by an enterprise and regularly distributed within the enterprise or its industry and system, which is the carrier and channel of enterprise information transmission. The main forms of internal periodicals in enterprises are magazines and newspapers. With the development of network, electronic special issues and electronic magazines have become another form of internal journals in enterprises. Internal magazines not only pay attention to? Inside? It has also begun to face the outside of the enterprise, showing the trend of internal communication, external communication and internal and external integration. Although some internal journals are aimed at internal employees, some are specially used for external communication, and some are both internal and external, on the whole, internal journals have played their own role in spreading corporate culture after integrating various resources.
1 Internal Cultural Communication Function of Enterprise Magazine
The original intention of establishing internal periodicals in enterprises is to communicate and spread within enterprises. It is not only a public opinion orientation for enterprise leaders to convey enterprise spirit and policies, but also a bridge to reflect employees' ideological trends. As the external expression of corporate culture, internal periodicals play the role of disseminating information within enterprises.
1. 1 Information communication is timely and effective, which improves the operation efficiency of the organization.
As an important channel for uploading and publishing information, internal periodicals in enterprises make the information communication between superiors and subordinates more timely and effective. On the one hand, internal magazines are the means for senior managers to publicize their ideas, visions and policies. By reading internal magazines, employees of enterprises can reasonably adjust and formulate the goals of their own departments and posts after understanding the overall goals and strategic plans of enterprises, so as to conform to the overall development plan of enterprises, that is, the trickle-down process of corporate culture communication. On the other hand, the internal magazine is also a platform for employees to express their demands, express their opinions and suggestions, and enjoy inventions. By reading employees' experiences and understanding their voices, enterprise managers can better formulate incentive measures, thus stimulating employees' work enthusiasm and improving enterprise management efficiency, which is also the countercurrent process of corporate culture communication. At the same time, the internal publications of the enterprise also provide opportunities for information exchange between departments and employees, which is conducive to the integration of various departments of the enterprise, which is also the cross-flow process of corporate culture communication.
1.2 Create a good cultural atmosphere and enhance cohesion within the enterprise.
Internal magazine is the carrier of enterprise culture, which integrates enterprise development goals, management concepts, system norms and value spirit, and is an important tool to spread enterprise culture. Culture, on the other hand, has strong cohesion, which closely links enterprises and employees through goal cohesion and value cohesion, and integrates employees' goals and value judgments with enterprise development. Use internal magazines to spread the core values and organizational norms of the enterprise to employees, and at the same time report the excellent deeds, advanced ideas and living conditions of employees, reflect the practice of enterprise values, enhance employees' loyalty and cohesion.
1.3 An effective platform for employees' learning and training, saving operating costs.
Internal journals create a good platform for employees to learn actively. Internal magazines provide a space for employees to exchange experiences, answer difficult questions and share achievements by extensively collecting manuscripts from internal employees, technicians and external experts. While reading internal magazines, employees actively learn advanced technologies and concepts to improve their personal accomplishment. In addition, when new employees join the company, the company's internal publications can let them know about the company's corporate culture, management philosophy and workflow as soon as possible, so as to integrate into the organization's production and operation more quickly. Enterprise periodicals not only encourage employees to learn and communicate actively and consciously, improve learning efficiency, but also reduce the financial cost and labor cost of personnel training accordingly.
2. The external cultural communication function of internal journals of enterprises.
With the development of market economy, the internal periodicals of enterprises not only pay attention to the internal communication of enterprises, but also pay more and more attention to the external communication of enterprises, paying attention to the changes of markets and industries, the management of customer relations and the choice of propaganda media, which has played an important role in the external communication of corporate culture.
2. 1 Disseminate corporate ideas and promote corporate image building
Internal periodicals of enterprises often record the development process of enterprises, reflect the working and living conditions of employees, embody the business ideas of enterprises, and their positioning and style show the unique culture and spirit of enterprises. At the same time, in order to meet the needs of various external groups, internal magazines are paying more and more attention to the changes in the industry market and the attention of customers. At the same time, the internal magazine will cooperate with the requirements of dealers to plan and assemble manuscripts, so that the internal magazine can be more easily accepted and recognized by customers, consumers, suppliers and other related groups in the process of external communication. By reading internal magazines, they can subtly accept corporate ideas and culture, form a good understanding and grasp of corporate image, and thus achieve the purpose of promoting corporate image construction.
2.2 contribute to the management of external relations of enterprises.
2.2. 1 helps enterprises manage social relations.
The survival and development of enterprises can not be separated from the external environment, and any enterprise can not be separated from social relations. Only by properly handling the relationship with society, the public and other relevant interest groups can an enterprise gain a foothold in the market, and internal magazines become a bridge to establish good relations. Internal periodicals are the window of enterprise soul. Through the internal publication, external interest groups can learn about the business philosophy, development status, employee activities and other information, facilitate communication among interest groups, reduce and eliminate unnecessary frictions and contradictions, coordinate enterprise behavior with government behavior and social behavior, and create a good external environment for enterprise development.
2.2.2 Help enterprises manage customer relationships.
Publishing internal periodicals also helps enterprises to manage customer relationships. According to market statistics, the cost of acquiring a new customer is five to eight times that of urging old customers to come again. If you can provide satisfactory and fast service, the chances of old customers coming to buy again are as high as 70%. This is what enterprise magazine provides? Are you satisfied with the quick service? Accelerator. On the one hand, customers have a deeper perception and recognition of corporate culture by reading internal magazines, and form a good corporate image in their hearts, which is conducive to improving brand loyalty; On the other hand, internal journals can improve the database of existing and potential customers through consumer questionnaires, membership, clubs and other forms attached to journals, so as to further understand customers and meet their needs. It can be seen that the internal publication is an effective way for enterprises to carry out customer relationship management, which can achieve the purpose of continuous two-way communication between enterprises and customers.
2.2.3 Help enterprises manage public relations.
Internal journals of enterprises also play a certain role in public relations management. The goal of corporate public relations is to make the public understand the corporate image and improve or change the public attitude through two-way communication between the enterprise and the public. The basic starting point of the establishment of internal magazines is to show corporate culture, values, management methods and employee activities in the form of written records and spread them inside and outside the enterprise. From this perspective, the internal magazine should also be the media disseminator of public-private relations activities of enterprises. Compared with public media, editors of internal periodicals are employees of enterprises, who have first-hand information and are more familiar with the situation of enterprises, and their articles can reflect the situation of enterprises more comprehensively and appropriately.
2.3 Effective publicity media
2.3. 1 soft advertising media
For the choice of advertising media, internal magazines have undoubtedly become soft advertising media. Compared with the mandatory transmission of advertising information such as TV, radio, newspapers, outdoor street signs and neon lights, the internal publication of enterprises uses a relatively soft form of articles and news reports to achieve the purpose of advertising. By publishing information such as enterprise's commitment to quality service to consumers, corporate vision and mission in internal magazines, it can be sent to external readers alone, or combined with traditional newspapers, radio, television and other public media for publicity. This way saves advertising sales expenses for enterprises, and at the same time avoids the rejection of hard advertisements by the audience, which can achieve the purpose of effective communication.
2.3.2 Product information publishing media
Enterprise periodicals can also be used as the publishing media for product promotion information. While publishing information such as management system, value spirit, etc., internal periodicals will more or less publish information such as new product listing and promotion tools, or set up interactive sections with consumers in internal periodicals to meet the specific needs of consumers, so as to promote enterprise products or services and enhance the promotion effect.
3 Conclusion
Internal magazines were originally published in enterprises. However, with the continuous improvement of the market economy and the increasing competition among industries, enterprises are more and more closely connected with the outside world in the process of survival and development, and the functions of internal journals are also expanding. After meeting the needs of internal management and cultural construction of enterprises, internal periodicals are increasingly endowed with external functions of spreading corporate culture and shaping corporate image, and the ways of spreading corporate culture are also enriched with the expansion of internal periodicals' functions. In the long-term competition and development, enterprises should pay full attention to internal periodicals and play an important role in cultural communication.
refer to
Chen Limin. Academic Vacancy and Research Hotspots of Internal Journals [J]. Southeast Communication, 2008, (6): 84-85
[2] Guo Guoqing and Liu Yanping. General theory of marketing [M]. Beijing: Renmin University of China Press, 2003: 308-345.
[3] Qu Qing. Five internal communication mechanisms of corporate culture [J]. Science of Science and Technology Management, 2007, (8):118-192
[4] Zhong Zhijing. Enterprise periodical communication: function, present situation and strategy [D]. Jinan University, 2008
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