(1) Title? Point out the content and identification of the questionnaire.
(2) Guide language? Guidance language belongs to "instructions for filling in the form" and is generally at the top of the questionnaire. Its function in the questionnaire is to communicate the relationship between the investigator and the respondent, explain the purpose, significance and answer requirements of the survey to the respondent, and also include appropriate words of thanks, so as to fill in the questionnaire smoothly and achieve the purpose of the survey.
Requirements:
(1) Description should be concise, accurate and affirmative. It should not exceed three lines.
(2) The instruction manual is only an introduction and explanation of the investigation and research, and cannot be misleading.
(3) the problem? The question is the core content of the questionnaire. In the questionnaire, questions should include questions and answers. ? Question setting: ask questions comprehensively and systematically, and don't ask questions at will.
The questions listed in the questionnaire must be combined with the purpose and theme of the survey and should be simple and clear. The topic of a questionnaire is preferably between 10~20 questions.
Sorting principle: easy first, then difficult; Let most people answer first, and let a few people answer last; Closed questions come first, and open questions come last; General problems come first, and specific problems come last.
Answer setting: the answer should be scientific, accurate and complete, in line with the characteristics and laws of the question, in line with the overall thinking of this survey, with clear objectives and prominent points. ?
Problems usually occur in the following ways:
Open-ended: no answer is provided. Generally suitable for asking questions and personal information.
Closed: provide answers for respondents to choose from. It accounts for a large proportion in the questionnaire.
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