1, online research
It is a convenient and effective method to conduct market research by using the Internet. Relevant market information can be obtained through search engines, social media, forums, blogs and other channels. In addition, online databases and online questionnaires can be used to collect data.
2. Local field research
When conducting overseas market research, it is very important to go deep into the local market for on-the-spot research. This can help you better understand the needs, preferences and cultural background of local consumers. At the same time, we can also learn about the competition and industry trends in the local market through exchanges with local enterprises, industry associations and other institutions.
3. International standard survey
International standard research is a general market research method, which can be applied to markets in different countries and regions. This method usually uses standardized questionnaires and research tools to compare and analyze samples from different countries and regions. The study of international standards is helpful to understand consumer behavior and market trends in different countries and regions, and make cross-cultural and cross-regional comparison and analysis.
Matters needing attention in market research
1. Clarify the purpose of the research: Before conducting market research, it is necessary to clarify the purpose and significance of the research. Only by clarifying the purpose of the investigation can we determine the scope, methods and data analysis methods of the investigation. At the same time, it is necessary to predict and infer the survey results to support the decision-making and strategy formulation of enterprises.
2. Determine the research object and scope: The object and scope of market research need to be determined according to the purpose of the research. When determining the research object, we need to consider the consumers, competitors and industry leaders in the target market. At the same time, the scope of research should be determined, including region, industry, products and so on.
3. Choose appropriate research methods: There are many methods of market research, including online research, field research and experimental methods. When choosing a research method, it needs to be determined according to the purpose, object and scope of the research. At the same time, the reliability, accuracy and operability of data acquisition need to be considered. In addition, research tools need to be designed and customized to ensure the pertinence and effectiveness of the research.