Cultivate applied, compound and innovative talents who practice socialist core values, have a sense of social responsibility, fairness and innovation, meet the needs of national economic construction, have humanistic spirit and scientific literacy, master modern economic management theories and methods, have international vision, local feelings, innovative consciousness, team spirit and communication skills, and can engage in economic management in enterprises, institutions, administrative departments and other institutions.

Employment orientation After graduation, students can engage in marketing management, teaching and scientific research in enterprises, institutions and government departments, and engage in marketing management such as market research, marketing planning, advertising planning, marketing promotion and sales management in for-profit and non-profit institutions or start their own businesses.

main course

Computer application, database application, accounting, management accounting, advertising, market forecasting and decision-making, pricing, marketing, negotiation and recommendation skills, consumer economics, economic law, etc.

Practice teaching Practice teaching credits should not be less than 15% of the total credits.

Practical experiment: Establish a well-equipped laboratory, practical teaching base and training base, and develop experimental and practical courses. Courses should be conducted in a way from basic to advanced, from single to comprehensive, from perceptual knowledge to experiential innovation. In practice, it should be offered in combination with the corresponding course teaching, or it can be implemented as a training alone.

Student practice can be divided into cognitive practice and professional practice. Cognitive practice refers to organizing junior students to visit and practice in order to gain perceptual knowledge in their respective professional fields and consolidate the theories they have learned. Professional practice refers to organizing senior students to practice on the basis of completing most teaching tasks of professional courses, so that students can understand the main contents and basic laws of management activities in their respective fields, make comprehensive research on practical problems with professional knowledge, and try to put forward solutions.

Social practice: including social investigation, work-study program, public welfare activities and entrepreneurial practice.

Graduation thesis (design): Graduation thesis (design) is completed in various forms, such as academic thesis, case analysis, investigation report, management experiment, entrepreneurship simulation and so on. , so as to strengthen the practice orientation and reflect the target requirements of professional personnel training.

If you have any questions about applying for TVU technical secondary school/technical secondary school/vocational school, you can click TVU technical secondary school enrollment consultation in 2023 (formerly RTVU): /xlzz/