Jack Trout, president of trout Partnership, founder of positioning theory, was praised by Morgan Stanley as a strategist higher than Michael Porter, and as the "father of positioning". 1969 published the paper "positioning: the way of competition in the era of homogenization" in American industrial marketing, and put forward the concept of "positioning" in business for the first time. 1972, he initiated the positioning theory with the article "Positioning Times", and devoted himself to constantly creating and perfecting the positioning theory in more than 40 years of actual combat: 19865438+ 1996, and launched a new positioning. 200 1 positioning theory overwhelmed philip kotler and Michael Porter, and was rated as "the concept with the greatest influence on American marketing in history" by the American Marketing Society. In 2009, Positioning was rated as the first of "Best Business Classics in History 100" by Fortune magazine, and he subsequently published the book Relocation, which is the last book of Positioning Theory.

Deng Delong, general manager of trout China Company, is the Chinese partner of Jack Trout, the "father of positioning". He studied under Mr. Jack Trout for more than 20 years and devoted himself to advocating and practicing trout's positioning theory in China, and was praised as "the first person to position China". His book "Two Hours of Brand Literacy" was awarded a five-star book award by Dangdang for many years, and he co-authored "How to Determine the Enterprise Strategy of China" and "Positioning China Practice Edition".

Deng Delong and his team have conducted in-depth research on positioning theory for nearly 20 years, and have extremely rich practical experience. They have helped many enterprises to establish their positioning and formulate brand strategies, such as leading enterprises in the industry, such as Jiaduobao Herbal Tea (formerly Wang Laoji), Tai Fang Kitchen Appliances, Dong 'e Ejiao, Xiangpiaopiaopiao Milk Tea, Bajin Men's Wear, Xibei Restaurant, Wujiang Fuling Pickle, Haojue Motorcycle, Zhang Yiyuan Jasmine Tea, Missing Jujube, Yadea Electric Car and so on.