In 20 12, the jewelry market began to enter a long period of weakness. Although the consumer demand of terminal is still increasing, the rapid development of jewelry terminal stores and increasingly fierce market competition make the development speed of Shenzhen jewelry enterprises docking terminal brands much worse than before. Coupled with the intensified price war, the process of high-end industry is slow. In this environment, jewelry enterprises can only find another way to seek their own rapid development.
In such a depressed environment, Shenzhen Ganlu Jewelry Co., Ltd. (hereinafter referred to as "Ganlu Jewelry"), which was established in the 1990s, successfully completed the diversified expansion based on the jewelry industry in 20 12 with the help of macro policies of jewelry industry upgrading and industrial transfer, and its business gradually developed from the initial jewelry production and wholesale business to the trend leader of jewelry enterprises integrating jewelry R&D, design and manufacturing.
20 12 in the seemingly depressed jewelry industry, Ganlu still maintained a strong expansion trend, and its performance in traditional jewelry business and industrial service projects was remarkable. As a diversified enterprise group, Manna business is divided into the following systems: firstly, GANL'U nectar system, which focuses on product design and wholesale; Secondly, ADK brand system with terminal retail business as the core; Third, the high-end jade brand of Yulong Mountain Villa; Fourth, Fuzheng International mall system, a professional promotion platform with high-end jade, colorful treasure and white jade as the core; Fifth, Li Lang International Jewelry Industrial Park and Golden Apple Headquarters Base. The business covers traditional jewelry business and industrial service projects, covering a wide range, with many businesses and rapid development. It is a rare enterprise in the jewelry industry.
20 12 China jewelry yearbook
1. Rooted in the traditional jewelry business and constantly innovating and developing.
At present, the traditional business of Ganlu Ganlu Group includes retail franchise, production and wholesale and high-end jade brands. In 20 12, ADK ADK, as a brand of manna group, which mainly engaged in retail franchise, started the direct sales pilot, laying the foundation for a new round of direct sales expansion. In the active exploration, ADK brand has constantly broken through itself in the past year and quickly completed the brand's consumer recognition. Firmly establish the leading position of "China's first K gold" and bring ADK's luxury taste to consumers all over the world.
20 12 China jewelry yearbook
ADK attaches great importance to the quality of jewelry works and constantly innovates. ADK's products have been widely recognized by consumers and have a group of loyal fashion followers. It is understood that on the basis of understanding market information, ADK ADK introduces international advanced technology and employs well-known jewelry designers to design fashionable, novel and unique jewelry for consumers. In 20 12, ADK ADK steadily implemented the core concept of "private jewelry consultant", and began to provide customers with one-on-one advanced private jewelry consulting services, and provided customers with tailor-made jewelry consumption packages, which made a brand-new improvement in after-sales service and became a symbol of high-quality and efficient service, and developed steadily.
As a "Mannan" brand under the Mannan Group, it focuses on the wholesale field, as a designated manufacturer and supplier of the World Gold Association, the International Platinum Association and the International Palladium Association, and appears in the public eye as a "global jewelry supplier". The main business of Manna System covers jade dragon villa yellow (K) gold, platinum, palladium, jewelry inlay and jade.
On 20 12, GANL'U Manna launched the trend of "Smart Smart" to promote the concept of "one-wear-many" jewelry in the fields of fashion k-gold, perfect platinum, diamond inlay and PT950 solderless running-in process. At the same time, "wear one more piece" has been registered as the trademark of GANL'U Manna jewelry.
The emergence of the design concept of "one piece of jewelry wears more" has realized the perfect transformation of a piece of jewelry suitable for many occasions. Every piece of jewelry can be changed at will according to consumers' mood, clothing and even different occasions, which meets consumers' wearing needs at different times and different occasions. Owning one piece of jewelry is equivalent to owning many pieces, which represents the unique beauty of simplicity and luxury, and provides the possibility for jewelry to change from high-end luxury to "economical jewelry". At the same time, it also meets the diversified needs of jewelry culture.
As one of the few high-end natural jadeite suppliers in China, Jade Dragon Villa's jewelry all uses top-grade natural jadeite raw materials. Experienced designers tailor the works that best reflect the advantages and characteristics of each raw material according to the characteristics of each raw material, and then they are carefully carved by jade carving masters, giving each work a unique value concept from the details. Each work is a combination of perfect quality and exquisite craftsmanship, which has both ornamental value and collection value.
Yulong Mountain Villa is positioned as a high-end natural jade brand, and has been well received by our customers for its high-end quality since its establishment. With the spread of word-of-mouth among customers, now Yulong Villa attracts customers from all over the world to choose, and the customer base is still expanding.
2. Rapid expansion of commercial real estate and industrial real estate
If the deepening of traditional jewelry business and the continuous subdivision and exploration of business modules are the most basic reasons why GANL'U Ganlu Jewelry stands tall in Shuibei jewelry business circle as a "global jewelry supplier", then the industrial expansion is another reason why GANL'U Ganlu's competitiveness is constantly increasing.
2011September13rd, GANL'U Ganlu Group officially set foot in commercial real estate, and built a high-end jade, colorful treasure and white jade promotion platform-Fuzheng International Mall, positioning itself as an international high-end jade, colorful treasure and white jade professional platform. It came into being under the inevitable trend of the development of water shell jewelry, and perfected the whole with unique experience and open environment.
20 12 China jewelry yearbook
In 20 12, Fuzheng International Mal officially introduced the jewelry concept of "for collection, more generations" in its promotion, promoted jewelry consumption to the height of luxury appreciation, introduced the concept of "Excellence, quality, value and inheritance" in jewelry culture into the promotion of Fuzheng International Mall, promoted the optimization and upgrading of the platform, advocated the appreciation of jewelry products and interpreted luxury culture, which became a new driving force for the development of the industry.
Under the circumstance that the overall market situation is not ideal, Fuzheng International Mall has achieved the survival of the fittest through its own efforts, further optimized the platform and upgraded its brand. Through a series of promotion and publicity, the attraction has been enhanced, the development platform of jadeite, colorful treasure and white jade has been further expanded, and the luxury upgrade of Mal20 12 of Fuzheng International has been realized, attracting many famous brands to settle in. Among them, there are many well-known brands such as Li Jianxing and Guoyu, which are "the first jadeite in China", as well as special merchants such as Xinhe Decoration, Hongkun Emerald and Deyulou, which have injected fresh blood into the development of Fuzheng International Mall, brought new customers to the settled merchants, added new impetus to the development of Fuzheng International Mall, and greatly promoted the diversified development of Fuzheng International Mall.
20 12 China jewelry yearbook
3. Golden Apple Headquarters Base Promotes the Rise of Jewelry Enterprise Headquarters Economy
201210/8 a five-star industrial base wholly-owned by GANL'U manna jewelry, which mainly serves strategic industries, made its debut at the "Buji Key Park Investment Promotion Conference", and formally signed contracts with the National Jewelry and Jade Quality Supervision and Inspection Center, China Geo University (Beijing) Jewelry College and well-known jewelry enterprises, which kicked off the economic development of Shenzhen Jewelry Industry Headquarters.
Chinese jewelry looks at Shenzhen, and Shenzhen jewelry looks at water shells. With the continuous development of jewelry industry, the traditional Shuibei area can no longer meet the growing jewelry industry in Shenzhen, which urges Shuibei jewelry enterprises to start looking for a new way out. At present, Shenzhen's jewelry industry has gradually dispersed from the original Shuibei jewelry industry cluster, and Li Lang International Jewelry Industrial Park has also absorbed the production bases of some jewelry enterprises to move in. At the same time, the production bases of some jewelry enterprises are distributed in the surrounding areas of Shenzhen, forming the embryonic form of Shenzhen jewelry industry development community.
Golden Apple Headquarters Base has successfully ignited the development of Shenzhen jewelry industry "headquarters economy" with its superior geographical location, perfect supporting facilities, five-star infrastructure and strong industrial agglomeration attraction. Developing headquarters economy is the inevitable trend of Shenzhen jewelry industry. With the upgrading of Li Lang International Jewelry Industrial Park, the jewelry manufacturing industry has moved to Li Lang, which provides the necessary premise for the commercialization of Shuibei jewelry. At the same time, the commercialization trend of Shuibei jewelry has promoted the further optimization of headquarters management of jewelry enterprises and successfully ignited the fire of the rise of headquarters economy.
4. Explore the diversification of manna jewelry and expand Zhang Zhilu.
It is not inevitable that GANL'U Ganlu Group can complete the diversified expansion and steady development of its brand under the current situation of numerous obstacles in industry development and tight profits. Diversified expansion of Zhang Zhilu is an important decision made by Ganlu Jewelry after years of development, summing up successful experience and in-depth investigation of the jewelry industry.
More than ten years of development experience has laid the foundation for the development of manna jewelry. Based on the development of domestic jewelry industry, relying on the jewelry industry, after gaining insight into the current situation of the industry and deeply studying its own development advantages and disadvantages, Ganlu Jewelry has put forward the enterprise development strategy of "diversifying around the jewelry industry", which is the most basic prerequisite for the successful industrial diversification expansion in Zhang Zhilu.
The development of an enterprise can not be separated from the accurate decision of senior leaders, and it can not be separated from a dynamic and innovative professional team. During the years of development, Ganlu Jewelry has a professional design, research and development and promotion team. The fashionable and original design concept, the marketing strategy based on the current consumption situation, and the professional and high-quality sales team are all forces that can't be ignored on the road to the success of GANL'U Manna jewelry, and have become the "Manna team" that can't be ignored in the jewelry industry.
In the process of exploring the successful diversified development of manna jewelry industry to Zhang Zhilu, it is not difficult to find that "innovation" is one of its design concepts and corporate culture. GANL'U Ganlu Jewelry believes that innovation is the most important prerequisite for enterprise development. Only by adhering to innovative ideas, constantly bringing forth the old and innovating ideas, processes and designs. At the same time, combining theory with practice, formulating a road that truly conforms to the development of enterprises and suits their own development, and closely combining their own development with consumer demand and industry development are the best ways to achieve leap-forward development under the current situation of slow growth and disorderly market of jewelry industry. road
20 12 China jewelry yearbook
From wholesale and direct manufacturing, from fashionable K-gold and perfect platinum to high-end natural jadeite, from shellfish market to international market, from the development of jewelry industry to the rapid rise of commercial real estate and industrial real estate relying on jewelry industry, under the guidance of diversified development strategy rooted in jewelry industry, the business scope of Manna Group gradually covers the upper, middle and lower reaches of the entire jewelry industry chain, and has realized group operation with the help of 20 12 short time.