As a very popular chat tool, WeChat has a huge customer base. In terms of promotion skills, I believe that many promoters are familiar with the truth: the convenience of many people is the place with a higher degree of promotion. Therefore, more marketing and promotion personnel focus on WeChat marketing and promotion. Then how to write the WeChat marketing plan has become the focus of many marketing promotion personnel's comments. The quality of a WeChat marketing plan usually determines the success of the promotion strategy. Many novices will worry about how to write a WeChat marketing plan to catch the eye of chat group customers. In fact, writing an excellent WeChat marketing plan is very simple, only a few steps are needed:

? 1, understand the purpose of enterprises to do WeChat marketing.

Enterprises do WeChat marketing for different purposes. Some enterprises try to make their services more convenient, such as China Southern Airlines and China Merchants Bank, while others try to better promote their products and get higher sales, such as Starbucks and Durex. When you understand the needs of the enterprise, you can clearly choose to use the service number or the subscription number. Before, some of my customers chose the subscription number when registering, but found that what they really needed was the service number.

? 2. Establish the official WeChat official account of WeChat platform.

The public account constraint of WeChat platform is very low. Even a small individual can successfully establish his own brand account on the WeChat platform, which is also a convenient condition for Tencent to promote and supply companies, and also illustrates the general direction of WeChat promotion.

After the establishment of WeChat platform WeChat official account, we should improve the company information wonderfully, push our own advantages, push our own products and services, and use a gadget to push publicity information to users. It is a job that is easy to establish close relationship with users.

? 3. Analyze each other's accounts and their own accounts.

Many operators of WeChat WeChat official account pay little attention to their peers' accounts, but pay attention to promoting WeChat's self-media or some accounts, just as they are afraid that their peers will have another fan. Ordinary peers are your best teachers. There are many things that don't need to be explored at the beginning, and even their successful operation methods, perhaps content layout, can be directly copied.

? 4. Develop a complete WeChat operation strategy.

According to my own starting point analysis of WeChat marketing and competitors' WeChat marketing analysis, I worked out the detailed direction and strategy of WeChat operation. The direction includes your target group, and the strategy includes your goals.

First, locate the target population

After establishing the WeChat public platform, enterprises need to locate their target groups. Combine your expectations of the public platform and find the characteristics of the target population that meet your platform. The characteristics here include: gender, age, region, consumption habits, living habits and so on. And set the satisfaction scale of the target fans according to the characteristics. Priority development in line with the set conditions and characteristics. Then conduct a crowd survey.

B, develop marketing trends

After doing a good job in the investigation of the target population, it is necessary to draw up a tendency point for promotion. In short, it is what kind of fans the demand for promotion tends to be, what kind of activities the demand tends to be, and when the demand will push the content in groups. These all need to make specific arrangements.

? 5. Assign personnel tasks

According to the previous operation, you will get a general idea of who is responsible for what content, how to arrange work tasks, and how to evaluate performance appraisal. For example, we will evaluate the performance according to the number of articles read and forwarded, the number of users' content information queries, the interaction effect and the activity effect. Of course, it is best not to add the sales performance to the performance appraisal so soon, so that the pressure on employees will be too great, which will affect the operation effect, and some accounts will be done by only one person.

6. WeChat account development plan

The following is an estimate of the future growth of this WeChat account fan, and how helpful it will be to the company's business and products. Generally, a table is made every three months to explain how far the account will develop. In fact, the information here is nonsense, and we are not psychics. Then we will know what the future WeChat account will look like, but the boss likes to watch this!

? 7. Conduct marketing activities on WeChat platform.

The marketing platform of WeChat commerce is rich in functions and simple to operate. The contents to be managed by enterprises need to meet the requirements of the certification platform, which is conducive to medical consulting business. A lot of information involves personal privacy, which requires one-on-one reply, and can also be combined with Weibo's private letter.

? 8. Formulate specific marketing operation plans.

After the node is defined, it is necessary to make targeted content and activity planning, and combine the upcoming season, key events, key enterprise anniversaries and other dimensions to plan the corresponding content and activities according to the time point, and formulate specific methods of operation strategy.

? 9. Start writing a plan.

After collecting and sorting out the previous information, you can start writing the plan.

10. Data analysis and implementation supervision are in place.

Finally, data analysis. The previous homework is done, and you must calculate the data, because the data is a barometer of your WeChat operation. After the detailed operation plan is worked out, the implementation team and supervision system are established to ensure the implementation in place. No matter how good the strategy is, it is meaningless if it is not fulfilled.

The discussion on how to write WeChat marketing plan has been affirmed by many people in the implementation of some methods. For example, when writing a promotion plan, we should pay attention to learning and absorbing the promotion methods of the WeChat platform itself, because these promotion plans are presented earlier. Whether it is the way or the content. The acceptance of the masses is relatively high. Secondly, the promotion plan should be able to attract the attention of the masses with a novel title, so as to achieve the promotion effect.