First, publish tasks on major platforms to improve coverage and search ranking.
The factors that affect the search ranking are:
1, the weight of the media itself, first of all, the media itself must be the media included in the search engine, preferably the media included in news source, and then published on the content-related sections;
2. The article has high click-through rate, good title and solid content. Search engines will judge the quality of press releases through people's reading time and bounce rate;
3. The consistency between the content of the article and the key words;
4. The link popularity of the article;
5. Rebound rate and residence time of articles;
Different media require different styles, and different soft articles should be written according to distribution channels.
Generally speaking, press releases with more visits rank well, press releases with more comments rank well, and press releases linked by other media rank well.
Soft text marketing, only articles that interest readers and arouse readers' emotions are good soft text marketing articles.
The real soft text promotion should combine the audience's needs and hit the audience's psychology. Because the purpose of soft text marketing is to build a brand, publicize and promote the brand concept, seek brand exposure in the form that consumers like to see and hear, and compete for traffic.
soft article marketing