Balinshi Group Co., Ltd. has established the orientation of cultural industry. Insist on planning Bahrain stone industry with smart cultural talents; Insist on developing Bahrain stone market with meticulous cultural behavior; Insist on building Balinshi brand with exquisite culture and art; Insist on promoting the popularity of Balinshi with wonderful cultural propaganda. With the cultural vitality of "Four Persistences", we should pay attention to creation and innovation, pursue to be stronger and bigger, and promote sustainable development.
1. Present situation of industrial development
Balin stone has been mined for 35 years. With the reform and opening up and advancing with the times, industrial development has grown from small to large and from weak to strong, becoming one of the local pillar cultural industries. At present, the main development achievements are reflected in four comparative advantages.
20 12 China jewelry yearbook
The first is team advantage. Balinshi Group Co., Ltd. is an enterprise team composed of mining companies, sales companies, natural forest protection companies and microfinance companies with unified leadership, responsible division of labor and harmonious cooperation. The company's production, supply and marketing are coordinated, with an annual output value of more than 200 million yuan and annual tax revenue of more than 40 million yuan. It is a cultural enterprise that has made great contributions to local finance. The management of Balinshi has formed a market pattern. There are more than 3,000 Balinshi merchants and market outlets in Chifeng, Zhejiang, Fujian, Liaoning, Shandong, Beijing, Shanghai, Shenzhen, Taiwan Province and other places in Inner Mongolia Autonomous Region, and there are more than 10000 employees specializing in Balinshi, with an annual output value of more than 2 billion yuan. Balinshi Association is a social group that unites and leads operators, enthusiasts, collectors, artists and other people of Balinshi, relying on Balinshi Group Company, and promotes Balinshi culture. It has developed 65,438+05 vice-president units and more than 65,438+0,000 members. The teams of companies and associations show the superiority of more appeal and coordination than those scattered individuals in the national gem industry. Organized and participated in international and domestic gem exhibitions, competitions and cultural industry fairs. The Balinshi team responded positively and became a new force in the national gem culture.
The second is brand advantage. Balinshi has won a series of honors such as "Four Famous Stones in China, Candidate Stones in China, Well-known Trademark in China, Balinshi National Mine Park, Protected Products of Geographical Indications in China, and Characteristic Industrial Base of China's Jewelry Industry". According to the statistics of the last three years, there are more than 2,000 Bahrain stone seals and Bahrain stone carvings that have won gold, silver and bronze awards in international and domestic exhibitions, and the honorary awards set off cultural brands. Balinshi Group Company insists on expanding brand effect with cultural creativity, cultural propaganda and cultural creation. Balinshi Museum and Balinshi Cultural Industrial Park have been built, becoming local landmark brand buildings. The annual Balinshi Cultural Festival has been held for the 13th consecutive year, becoming a local brand cultural festival celebration. Bahraini Poetry magazine has published 86 issues; He has compiled and published more than 40 large-scale books such as Balinshi Prose Collection, Works Collection and Appreciation Collection, and issued 65,438+10,000 copies. The series of special programs on Bahrain Temple filmed by central and provincial TV stations has reached 30 episodes. Through participating in exhibitions, building museums, establishing publications, holding festivals and other cultural creations, the popularity of Balinshi cultural brand has been expanded. The rising brand awareness has made the value of Bahrain stone hundreds of times.
The third is the resource advantage. After the reserves exploration by the national geological department, Balinshi has unique natural resources. Bahrain Right Banner Party Committee and government granted Bahrain Stone Group the exclusive right to mine management and ore mining. According to the limited mining output of 200 tons of ore per year, it can be mined for at least 50 years. There are five kinds of Bahrain stone (bloodstone, Yellowstone, frozen stone, colored stone and patterned stone) 100, with rich colors and moderate hardness. Balin stone, as a unique high-quality stone for seal carving, has extremely precious artistic value, collectible value and several times appreciation potential, which provides a long-term resource guarantee for the development of Balin stone cultural industry, and resources are an important support for Balin stone cultural industry to become bigger and stronger.
The fourth is the advantage of aesthetic demand. Balin stone has unique natural beauty, artistic beauty and seal cutting beauty. With the development of social economy and the continuous improvement of people's income level, aesthetic demand is growing day by day, and demand is the driving force of development. People's demand for Bahrain stone not only attaches importance to its use value, but also its culture, art, aesthetic value, brand reputation and its owner's social status. Bahrain stone series products with cultural creativity can give people beautiful enjoyment, at the same time bring cultural edification, make people happy physically and mentally, and rich artistic connotation and high economic value can bring unusual artistic taste and status to the owners. Bahrain stone can meet people's growing cultural, spiritual and aesthetic needs to a considerable extent, and has broad market space and development prospects.
2. Future development countermeasures
Although the Balinshi cultural industry has laid a solid foundation, there is still a long way to go to achieve sustainable development. In the future, in the process of development, seeking development, service development and promoting sustainable development, we should pay attention to five aspects of creative innovation and pursue to be stronger and bigger.
First, adhere to the strategy of rejuvenating enterprises through culture. Years of practice have proved that the economy of Balinshi is a cultural economy, the market of Balinshi is a cultural market, the benefit of Balinshi is a cultural benefit, the value of Balinshi is a cultural value, and the prosperity of culture drives the prosperity of enterprises. Summarizing cultural experience and grasping cultural laws, we will continue to improve, strengthen and adhere to the correct cultural creation strategy, cultural propaganda strategy, cultural market strategy and cultural talent strategy in the future. The whole industry of Balinshi should take improving the cultural quality of individuals and the whole unit as a long-term plan, attach great importance to it and pay close attention to it. We should take various measures to persistently strengthen corporate culture education, so as to form a good atmosphere for everyone to learn culture and art in the whole industry, and make new and greater contributions to improving Bahrain Stone's cultural taste, enhancing its cultural reputation, establishing its cultural brand and creating its cultural value.
Second, be creative in culture. Cultural and creative industries are the integration of science, capital, economy, culture and art, which promotes the reorganization and cooperation of different industries and fields. Cultural values, lifestyle, ideas, emotional demands, social experience and many other factors determine the level of creative products. Whether we can win the market or not, the most fundamental question is whether the product has artistic appeal, emotional affinity and spiritual shock. Only by giving these powers to cultural products will they be recognized by consumers at home and abroad. Balinshi's cultural and creative products should not only provide people with a simple work of art, but also become a symbol of culture, taste and high taste, conveying elegance and nobility. It is necessary to select experts and artists with certain fame and creative potential in the fields of culture, calligraphy, painting, seal cutting and sculpture to form a cultural and creative think tank, and integrate cultural creativity through clusters to provide intellectual support for the sound and rapid development of Bahrain stone cultural industry.
Third, adhere to cultural innovation. Creativity and innovation are mutually inclusive and inseparable concepts, and both aim at creation. Creativity emphasizes the design and innovation of creation, and emphasizes the results of creation. Creativity and innovation are both development orientation, creativity is the wisdom of development, and innovation is the life of development. There are three main links in the cultural innovation of Bahrain stone industry:
20 12 China jewelry yearbook
First, institutional culture innovation and activation of management mechanism. In the final analysis, modern enterprise management can be said to be the construction of institutional culture. From the management mechanism, earnestly study and apply the brand-new modern enterprise management concept, strive to gradually improve the management level, and accelerate the realization of three changes:
(1) From extensive management to scientific management, Balinshi has formed a standardized and systematic mechanism from production, supply and sale to collection, collection, exhibition and artistic creation.
(2) From resource management to market management. That is, it pays attention to the treasure, protection, reasonable excavation and effective role of resources, and pays more attention to market development, market rectification and market regulation.
20 12 China jewelry yearbook
(3) From capital management to "people-oriented" management. Establish a "people-oriented" concept of talent and popularity, pay attention to the cultivation, discovery, netting and assembly of talents in culture, art, marketing, planning and publicity, make full use of the reputation of talents, and create a prosperous social atmosphere for Balinshi.
The second is artistic and cultural innovation to activate the production mechanism. In order to really improve the economic benefits of Balin stone industry and realize value appreciation, we must make more efforts in artistic innovation. ① Grasp the law of value and carry out product innovation. It is an eternal law of value that "things are rare and stones are strange". Taking advantage of this rule, we will continue to strengthen artistic creation and cultural propaganda to attract high-end customers to buy and collect Bahrain stone, with the increasingly rare best and treasures such as bloodstone, yellow stone, porcelain white stone, high-quality frozen stone and colored stone as unique products. (2) Applying artistic laws to product innovation. After the artistic creation of ordinary stones, the value of each product will increase exponentially. We should vigorously support and encourage the creation of carving art, pay attention to making full use of low-grade Bahrain stone raw materials, and launch fine works of art with local and national characteristics; Pay attention to strengthening and guiding mass cultural consumption, and establish the unique artistic production system, cultural market system and cultural industry brand system of Bahrain stone industry.
The third is cultural propaganda and innovation to create a social atmosphere. Balinshi's brand, knowledge, value and reputation need cultural propaganda to expand its social effects. We should continue to strengthen communication and cooperation with the central, provincial, municipal, autonomous region and Chifeng news media, and vigorously publicize public opinion through feature films, special editions and feature articles. At the same time, continue to run Balinshi magazine well, improve its quality and expand its influence. Continue to edit and publish Bahrain stone monograph and Bahrain stone anthology. Through unremitting publicity, publicity and re-publicity, the seal culture and sculpture culture of Balinshi have been deeply rooted in people's hearts and become cultural messengers who create civilization and carry wealth.
Fourth, persist in seeking truth and being pragmatic. Balinshi cultural and creative industry is a "bureau" with the cooperation of the government, leading enterprises, artists and individual industrial and commercial households. In industrial development, the government is responsible for formulating policies, cultivating standardized markets, supporting enterprises, coordinating industries, developing layout, allocating resources, enhancing image and making development decisions. Only with the support of the Party committee and government can the cultural and creative industry of Balinshi effectively develop resources, successfully develop the professional market of Balinshi, gain the full support of related industries, carry out strong public opinion propaganda and gain more development opportunities. Therefore, we should strive for governments at all levels to introduce relevant preferential policies in terms of capital, taxation, talent introduction and training, intellectual property protection and land use, and complete the construction of Balinshi market trading platform, Balinshi financing platform, Balinshi characteristic tourism platform and Balinshi online trading platform as soon as possible.
Balinshi Group Company should improve its own construction, improve its management level and give play to the leading role of leading enterprises on the existing basis. Relying on the correct leadership of the local Party committee and government, we will actively cultivate and develop the market network with Bahrain Right Banner and Chifeng City as industrial bases and the gem and jade markets all over the country as radiation, gradually expand the international market, further promote the exchange and cooperation of various stone cultures, and strive to build Bahrain Stone Capital with high reputation in the country through market cultivation and construction.
Fifth, adhere to the talent strategy. Talent is the most critical element of cultural and creative industries. To become stronger and bigger, Balinshi cultural and creative industry must rely on a large number of creative talents who understand culture, art, creation and management. The whole industry of Balinshi should really establish a strong awareness of talent discovery, talent cultivation, talent gathering and talent reuse, take talent cultivation and talent introduction as a long-term plan, persevere, and establish an organizational mechanism for treating talents well, rewarding talents and commending talents. At the same time, cooperate with Chifeng College to build a talent training base for Balinshi cultural industry, recruit students, let them stay in a new cultural environment and a new starting point, learn and master new technologies and new processes, and grow into new talents to meet the new needs of the new era. By cultivating management talents, digging talents, management talents, artistic talents and other talents, the cultural industry of Balinshi will become stronger and bigger, relying on the strength of talents to enrich cultural creativity, persist in artistic innovation, and create fine works of art, so as to truly transform the resource advantage of Balinshi into artistic advantage.