Keywords: Internet computer website planning and design
1. Introduction
Since 1990s, computer network technology has developed rapidly, and networking and globalization have become an irresistible world trend. Website is a way for government, enterprises and institutions to provide information (including products and services) to users, and it is the infrastructure and information platform for government, enterprises and institutions to carry out e-government and e-commerce. Websites on the Internet are like enterprise office buildings on the Internet. The political, economic and commercial profits brought by websites and their influence are far-reaching. The website is expanding at an alarming rate, and a large number of enterprises and institutions invest money to develop the website every year. All kinds of websites are generally built on the basis of Web platform, plus application software supporting their functions, some of which are software needed to ensure network security and network management. Therefore, the key problem of all kinds of website construction is website construction.
2. Planning and overall design of website construction
2. 1. Determine the purpose of website construction
It is very important to determine the purpose of website construction, but it is easy to be ignored or despised. Writing papers for others, especially professional website designers help the government, enterprises and institutions to make websites, and it is more important for designers to communicate with the personnel of website units when they have no industry experience.
For website design, this kind of communication not only needs to know what application the website is going to run, but also how to connect with the company's existing system. To know what the website hopes to achieve, it is necessary to know where the target market of the website is. This will be the basis of all the design ideas of the whole website. No matter what form the website takes, what appearance it has and what content it provides, it should be considered from the ultimate purpose of the website.
On the other hand, website construction should also receive customers' artistic demand for this website. Website designers need to understand the outstanding points of the unit image that establishes the website, as well as the characteristics and significance of the unit logo.
2.2. Identify customer groups
It is important to determine the customer base of the website. Only by clearly confirming the customer groups, customer needs and interests of the website can we provide the content and information that customers need on the website and retain the target customer groups, and the website can be successful.
2.3. Refine the objectives and structure the content outline of the website.
After determining the target market and customer group, the next step is to refine the target, frame the content outline of the website, and write the graduation thesis, which mainly includes the core content, main information, service items and application programs of the website. Then submit the website content outline to relevant business personnel for approval, and form the department website design general report.
2.4. Organization website structure.
After determining the content outline, you can sketch the structure of the website. There are many structural diagrams, such as sequential organization, network structure, inheritance structure, Web structure and so on. This should be determined after repeated discussion according to the content of your own website. Most complex websites use several different structural diagrams. The main purpose of drawing a structure diagram is to facilitate the logical organization of websites and links, and at the same time, to allocate work and tasks according to the structure diagram.
Website construction is a process of continuous improvement, not a static project. Therefore, the website plan should also include long-term version management and technical maintenance. There are two questions to consider here: ① Whether the structure of the website is reasonable and can adapt to the future development; ② Maintenance of website content and management of picture resources.
2.5. Communication with artists
The help of professional artists with industry experience is also crucial to the success of the website. They can give you a lot of advice on typesetting, color and so on. Many rules and taboos of the traditional publishing industry are also very suitable for the design of web pages.
The biggest difference between web design and other publishing designs lies in the following three aspects.
2.5 ... 1 There are different media. Many users use modems to surf the Internet. Considering the tolerance of users, the graphics for writing master's thesis should not be too large. In general, each graphic should be less than 30KB, and the total number of graphics on each page should be less than 50KB.
2.5.2 The final release media are different. Most users surf the Internet through Windows or MAC, and the current general resolution is lower than 800~600. Therefore, artists can make full use of the display area of 14~ 15 inch.
2.5.3 Restrictions on the file formats that can be adopted. For general browsers, the only recognizable image formats are JPEC and GIF, both of which have different characteristics and applicable environments.
2.6. Personalized service
For any successful website, data collection is a crucial link. Information about the behavior of visitors and customers is the basis of analyzing the return on investment. At the same time, the customer experience will increase with the increase of information. With the passage of time, more and more data are collected, and there are more and more interactions with online business. This process promotes the continuous improvement of the value provided to netizens and optimizes the interests of the relationship with each customer. Because this process is gradual, it is sometimes called progressive personalized service.
Progressive personalization is achieved by collecting external and internal data. External data refers to customer information obtained through surveys, forms, registration and other channels. The internal information of writing medical papers is the data collected by the back end, such as customer behavior information recorded through advertisements and websites. Using tools like Cookies, we can easily collect information about customer types and browsing methods.
When making a data collection plan, technical means may not be adopted immediately. It is best to start with a clear goal and determine the online business service strategy for specific customers on the basis of the collected information. Once the strategy is appropriate, we can determine what kind of technology is needed to achieve the determined goals.
3. Principles of website construction
In principle, the system design should meet the application requirements of websites of enterprises and institutions, conform to the general idea of website construction, have technical standardization and take advanced and practical as the basic principle. At the same time, the long-term development needs are considered in the overall layout and technical specifications, and the system is truly sustainable and extensible. Specifically, there are the following principles:
3. 1. The principle of overall unity
First of all, do a good job in overall planning, analyze the system requirements from a comprehensive and long-term perspective, and set up the corresponding database structure, block structure, program structure, etc. , thus ensuring the overall unity of the system. Standardize the main program modules and components, so that the key components of the whole website are unified from top to bottom, and there is no need to connect them in series, so as to effectively integrate all obstacles of the whole website.
3.2, the principle of practicality and convenience
In order to meet the needs of various websites, the developed system is practical and convenient, which is convenient for all departments of enterprises and institutions to use the system to update, manage, edit and transmit information, and also avoids the formation of professional network teams and a lot of training and learning. It can save the manpower and material resources of the unit and ensure that the information update and transmission are concise and timely.
3.3. Advanced and open principles
The latest technologies such as CGI, PHP and JSP are adopted to establish the websites of enterprises and institutions, and the future development of the websites is fully considered and planned in a forward-looking way, so that the websites are highly open and extensible, can be continuously improved with actual needs, and have good adaptability and expansibility, which is the guarantee of the vitality of the system.
3.4. Reliability and safety
Provide highly reliable and stable operation guarantee for the website, ensure the safety of system data and information, and provide a safe environment for enterprises and businesses.
3.5. Aesthetics
Good visual effects are as important as powerful functions.
4. Implementation technology of website construction
4. Selection of1.Web server
4. 1. 1 Web server
A Web server is a program that resides in a computer on the Internet. When a Web browser (client) connects to the server and requests a file, the server will process the request and send the file to the browser. Additional information will tell the browser how to view the file (i.e. file type). The server uses HTTP (Hypertext Transfer Protocol) to exchange information.
Web server can not only store information, but also run scripts and programs according to the information provided by users through Web browsers. This technology is used in most forms and search engines on the Internet.
Web servers can reside in various types of computers, from ordinary PCs to huge UNIX networks, and other types of computers. They are usually connected to the Internet through high-speed lines.
4. 1.2. Select the network service mode.
Web sites can be divided into two types, one is self-built websites, and the other is outsourcing the overall network services. The main problem of website investment choice is the capital problem. Outsourcing the whole network service can be divided into two forms: virtual host and server hosting.
4.2. Site construction preparation
4.2. 1. Apply for IP address and domain name from IPS.
The IP address of the Internet is distributed hierarchically. IANA is the organization responsible for assigning global Internet IP addresses. According to the needs of IANA, some IP addresses are assigned to the regional Internet registration agency IR, and the regional IR is responsible for the registration service in this region. At present, there are three regional IPS in the world: ARIN, RIPE and APNIC.
The IP address allocation of countries in the Asia-Pacific region is managed by APNIC. As an ISP and user in China, there are three ways to obtain an IP address:
The first method is that for an ISP providing access services, the topic of the thesis can apply for membership from APNIC and get the ip address directly from APNIC, but he must pay an annual fee to APNIC.
The second method is to apply through an access ISP that has become a member of APNIC, and these units provide Internet access services.
The third method is to join an IP address distribution alliance and apply for an IP address from APNIC through the convening unit of the distribution alliance.
CNNIC (China Network Information Center) in China; NIC became an alliance member of APNIC from 1997 to 1, and established a distribution alliance with CNNIC as the convening unit, which is called CNNIC alliance. According to the relevant regulations of APNIC, members of CNNIC distribution alliance can obtain IP addresses through CNNIC.
The State Council Press Office is the management organization of Internet domain name system in China. Responsible for formulating the policy of Internet domain name management in China: responsible for identifying and authorizing the operation and management of registrars of top-level domain names ell and below; Responsible for supervising domain name registration services at all levels.
Under the authorization and leadership of the State Council Press Office, CNNIC is the daily office of CNNIC ci Committee, which specifically implements domain name registration.
Domain name is the logo of enterprises and institutions on the Internet. It is the only way for enterprises and institutions to get online and network users to contact enterprises and institutions. It can effectively protect the public image and intangible assets of enterprises and institutions, and has great commercial value. Therefore, the domain name is the basis for establishing any service on the Internet.
Domain names include: international domain, domestic domain names, Chinese domain names, network real names, universal web addresses, etc.
Domain name registration steps are as follows:
4.2.2. Hardware equipment procurement and network construction
Hardware devices include servers, workstations (PCs) and various network devices. The choice of hardware, especially the server, should fully consider the possible information capacity of the website, the types of services provided, the daily click-through rate and the needs of website development. No matter which platform or NOS/OS you choose for servers and workstations, you need to build them one by one to get the best performance.
The main components that affect the system performance include CPU, motherboard, RAM memory, hard disk drive, video and display, and I/O components.
4.2.3. Determine the type of service provided and select the appropriate service software.
The Internet can provide a variety of services, among which the most commonly used are web services, E-MAI 1 services, newsgroups, FTP, Gopher and so on. When selecting service types, we should fully consider the information flow of various services, the processing capacity of servers and the capacity of communication bandwidth. This paper mainly studies the choice of Web server platform and service software.
UNIX and WindowsNT are both popular server platforms, and both have advantages as Web platforms. UNIX is highly scalable, scalable and stable. Good portability. UNIX can provide access beyond Web services (it can handle address book, host dialogue room and support dial-up terminal users), and it has rich support from mature third-party technology applications, but the cost is high, which requires professionals familiar with UNIX.
For others, WindowsNT is a suitable choice, and NT may be the most stable operating system developed by Microsoft for a long time. There are many Webn~ server products for NT to choose from, and many new servers are launched every day. Its hardware and software costs are quite low.
Linux is a popular UNIX version based on Intel-PC. Features are good performance, free, simple and time-saving installation.
Different web servers support different functions. When choosing a web server, you should pay attention to some things. The most important thing is how to build and manage a Web server easily. Secondly, when choosing a web server, we should pay attention to the security programs provided by the server. The Web server must also support CGI scripts. By providing dynamic content and responding to user input in time, CGI scripts enable users to interact with the server. In order to ensure that web services provide CGI scripts with CGI environment variables and support server-side embedded components, it is a special command that can be embedded in HTML files. The Web server should also support log files, which is very useful for the website administrator to keep abreast of the website access and make corresponding decisions. When selecting a Web server,
Price is also an aspect that should be considered.