Liquor is a traditional liquor in China and a typical commodity representing traditional culture. Therefore, the packaging design of liquor should have traditional culture and national style, and its conception, composition, text, graphics and color selection and expression should be creative around the traditional style and show the style of the times. Nowadays, the homogenization of liquor products is becoming more and more serious, and the more personalized, localized, nationalized and humanized the product packaging is, the more competitive it is. For example, the packaging of Fenjiu: white porcelain bottles, blue and white decoration, elegant, and the shepherd boy pattern echoes the famous sentence "Where is the restaurant? The shepherd boy points to Xinghua Village, which makes Fenjiu full of poetry and painting.

The trend of liquor packaging-high-grade, culture, individuality and simplicity.

(1) culture.

Because China Liquor has a long history, in the gift box packaging design of China Liquor, the embodiment of culture is the premise of all design elements.

(2) Individualization.

Individualization is one of the prerequisites for differentiation. If you want to stand out among many domestic liquor brands and form a contrast with other brands, you need to have the brand personality of liquor, which is also one of the important conditions for establishing the brand value of liquor.

(3) simplification.

Simplicity is the inevitable trend of all future designs, and the design of gift box packaging is no exception. In view of the complexity of the packaging design structure of liquor gift box at present, simplification will become the inevitable trend of liquor gift box packaging design in the future. The so-called simplicity is not only the structure of gift box packaging design, but also the professional design of gift box packaging materials and decoration.

(4) high-end.

Under the background of "Li" culture in China, liquor will continue to exist in the gift market in China. Therefore, considering some people's "face-saving" psychology, liquor as a gift, its gift box packaging design will also pursue a high-end phenomenon. At present, the middle and low-grade liquor market in China is almost saturated, and the fierce competition in the future liquor market will definitely exist in high-grade liquor, so high-grade liquor will also become one of the development trends of gift box packaging of high-grade liquor in China in the future.

Summarizing the above points is some information that should be considered in liquor packaging design.