A set of ideological and political work system in colleges and universities that has been formed for a long time can no longer meet the needs of the development of the new situation, but the scientific ideological and political work system in colleges and universities that adapts to the new era has not been fully established at present, and the ideological and political education for young college students is monotonous in form, rigid in content and not targeted. There is no effective mechanism to fundamentally solve the deep-seated problem of young students' bad ideological tendency; Lack of strong restraint mechanism for young students to ignore political theory learning; There is a bad tendency to emphasize only students' grades and neglect ideological and moral cultivation, and only pay attention to professional education and neglect ideological and political education, which is not conducive to promoting the formation of correct ideological and political concepts of contemporary college students.
2.4 The negative impact of traditional culture is greater than the positive impact.
China culture not only contains rich and precious spiritual heritage, but also permeates dross to varying degrees. Under the condition of market economy, the efforts to carry forward and explore excellent traditional culture need to be further strengthened, and a few lawless elements improperly exaggerate the dross, resulting in the unfavorable situation that the negative impact of traditional culture in society is greater than the positive impact to a certain extent, which has a very adverse impact on the healthy growth of young students. Bad cultural tendencies, such as knowledge devaluation, official standard, and short-term culture of "each leading the way for dozens of days", frequently appear among college students in some areas, and some even have the tendency to spread. This point, especially the current education sector and the whole society, should pay special attention.
3. Reflections on the ideological quality education of college students under the knowledge economy
Colleges and universities are the cradle of cultivating and bringing up high-quality talents. College students without knowledge and ideas can't meet the needs of today's society. It is an important task for colleges and universities in the new century to guide students to think positively and improve their ideological quality. College students are in an important stage of rapid growth, a period of mature thinking but not really mature, and the best period for the formation and cultivation of ideological quality. Therefore, we must have a clear understanding of the situation, improve our understanding and strengthen the cultivation of college students' ideological quality in all directions. There are many ways to cultivate college students' ideological quality. To strengthen ideological and political education, we must adhere to the unity of theory and practice according to the characteristics of college students' ideological and political situation, and work hard to implement it.
3. 1 Combining the characteristics of contemporary college students, arm college students with Theory of Three Represents.
Focus on establishing correct ideals and beliefs, and strive to strengthen the education of the party's basic theory, basic line and basic program; Focus on establishing good psychological quality and strengthen social adaptability and frustration education. Strengthen the education of socialist democracy, legal system and citizens' rights and interests with the focus on cultivating good legal consciousness; Focus on cultivating good social morality, strengthen the education of civic morality and traditional virtues of the Chinese nation, and form a comprehensive ideological education model with Theory of Three Represents as the core and meeting the needs of social development as the standard.
3.2 Strengthen the construction of teaching staff and cultivate thoughtful and high-quality teachers.
The cultivation of ideological quality requires thoughtful and high-quality teachers. No matter how modern education changes and modern teaching methods are advanced, teachers are still "engineers of human souls". Teachers' ideological quality directly affects students' ideological quality. Ji Xianlin, a famous scholar, said: The talents of a university are not taught in class, but cultivated in the atmosphere created by masters.
3.3 Establish a comprehensive evaluation system to evaluate students' ideological quality.
Study a set of comprehensive evaluation system suitable for evaluating ideological and political quality, comprehensively evaluate students from both qualitative and quantitative aspects, make the comprehensive evaluation form as open, fair, just and objective as possible, and put an end to emotional factors, and use it as the basis for students to evaluate "three virtues" and recommend outstanding graduates.
3.4 Create a good campus cultural environment. In ideological and political education, emotional communication and two-way emotional communication are emphasized.
The responsibility of a university is to make students learn to think. Schools should not only strengthen the education of students' professional knowledge, but also create an atmosphere to inspire students' thinking from the campus environment, and cultivate and train students' ideological cognitive ability in all directions. Create a cultural atmosphere, create a free environment, make students energetic, directional and orderly, enhance their adaptability, cultivate self-confidence, fully encourage college students to dare to put forward their own ideas and opinions, and give active guidance when exploring, choosing new ways and dealing with new problems. At the same time, ideological and political education professionals pay special attention to the role of emotion in creative ideological and political education, strive to close the emotional distance between themselves and students, treat each student with a frank attitude, kind tone and smiling face, shorten the psychological distance, make students open their hearts and speak freely, make students change from emotional closeness to teachers to acceptance of teachers' teaching content, stimulate the enthusiasm of the educated, and make them fully absorb and internalize the educational content.
3.5 Do a good job in classroom teaching, play the role of the main channel of "two courses" teaching, and help students establish correct ideals and beliefs and pursue life.
We should actively reform the teaching content, methods and means, adhere to the principle of integrating theory with practice, and encourage college students to absorb nutrition in the big classroom of reform and opening up. In teaching, we should try our best to integrate the latest hot issues into teaching, grasp the policy spirit and give positive and objective explanations, so as to inspire students to deepen their understanding of hot issues, and link book knowledge with the latest changes in social life through the connection of hot issues in teaching, so as to make teaching dynamic, more vivid, more attractive and more contemporary. When teaching with hot issues, the hot issues are raised to the theoretical level through analysis to deepen students' understanding of some basic theories.
3.6 When educating college students on life values, we should pay attention to cultivating advanced models and give full play to the vanguard and exemplary role of advanced models.
It is necessary to actively publicize the glorious deeds of advanced model figures such as Lei Feng, Jiao, and Li, who have made selfless contributions to the people of the motherland without fear of hardship or reward. We should regularly invite advanced models, outstanding intellectuals and outstanding alumni to give lectures in our school, so that college students can learn from advanced model figures and overcome their wrong understanding of the value orientation of life. Colleges and universities should also pay attention to finding advanced models among college students, so that they can become learning models for college students. Pay attention to the cultivation of "teachers' morality", let teachers set an example consciousness and educate young people with their own words and deeds.