Event background: According to Southern Metropolis Daily, Aring Zhang, a 26-year-old employee who had only been with Huawei for more than 60 days, hanged himself one afternoon in July 18. Aring Zhang said before his death that he was under great pressure at Huawei. If he doesn't behave well, he will be criticized by the supervisor. He often has to work overtime. Aring Zhang put forward the idea of resigning to his family twice, but none of them agreed.

After Aring Zhang hanged himself, Aring Zhang's parents held three consultations with Huawei, and Zhang Zhigang, vice minister of Huawei's personnel department, said that according to the company's regulations, only 1 10,000 yuan could be given as appeasement fee. He said that Aring Zhang committed suicide outside the company, and his death was not included in the company's employee casualty compensation system. This 6,543,800 yuan is also the company's solatium to his family.

Zhang Zhigang admits that Huawei employees do have pressure, but for Aring Zhang, the pressure is actually far from enough to crush him. He said that Aring Zhang has only been in Huawei for more than 60 days, and he has not yet become a full member, nor can he undertake projects independently.

The above events were scattered in the domestic media, and everyone expressed regret and incomprehension about the departure of a young man. What should Huawei do according to the way of public relations? And what did Huawei do? We look at Huawei's briefing-

Situation bulletin

All employees of the company:

I regret to inform you that Aring Zhang, a company employee (job number 690 16), is 26 years old and graduated from Wuhan University. He joined Huawei on May 1 1 2007 and participated in a two-week brigade training. He reported to Huawei's supply chain management department on May 25, 2007 and worked as a component in the material quality department.

The employee asked for leave on July 17, and was found by the police to commit suicide in a residential area on the afternoon of July 18.

The police are investigating the cause of suicide. The company regretted the situation in Aring Zhang and set up a team to help the family members deal with the aftermath.

Hereby explain.

Human resources management department

July 24(th), 2007

When I saw Huawei's notification, the first reflection was that Huawei's work pressure was really great, otherwise the head of the human resources department of Huawei Group handled the problem so improperly; Second, if the "hanging door incident" has caused adverse effects on Huawei, and the statement of the Ministry of Manpower that "Aring Zhang chose this road, leaving you with pain and also causing negative effects on the company" has pushed Huawei to the forefront of public opinion, which will make Huawei suffer collective attacks from the media and netizens.

Regarding the "hanging the door" incident, the first is the talent view of an enterprise. Let's share a story about China:

After Yan acceded to the throne, in order to revitalize the country, it has made great achievements in recruiting, making friends with and concentrating talents. At this time, a counselor named Guo Ou seized the opportunity and said: If you want to recruit the world's wise men, you should first bring me up as a person who doesn't necessarily have special skills, so that all the talented people in the world will naturally come to Yan State to work for you. Yan Zhaowang asked him, what is the truth? He said that once upon a time, there was a monarch who liked swift horses and paid a high price to find them. Later, the person sent to buy it bought a skeleton of a maxima for 500 gold. The monarch was angry at first, but the man who sent someone to buy horses explained that even dead horses were bought at a high price, let alone live horses! Maxima will come as soon as the news comes out. Sure enough, his reputation for loving horses spread, and in less than a year, he had three swift horses. Now you, Yan Zhaowang, have given me a chance. Naturally, all the wise men in the world have defected to your state of Yan. Yan Zhaowang accepted his suggestion and used him. Later, many famous people came to Yan.

We can't judge from Huawei's response that they will lose a lot of talents, but events again and again highlight Huawei's lack of China wisdom. According to the ABCD concept of public relations management, such as association, belief, communication and driving, we find that Huawei does not have any "joint" means for the media and the public, such as launching special topics on the website to make the public change from "hanging events" to "survival pressure", and then. In the handling of the public alliance, Huawei's inaction is a failure. Looking at Huawei from the perspective of "trust", Huawei is clearly on the opposite side of the public, and its hasty response and insincere wording directly affect the effect of "communication". The incident will naturally not be "pushed" by Huawei, so this incident has become even more unfavorable to Huawei.

1 0,000 yuan is definitely not the focus of this matter. The handling of this matter has two cores: First, the public understands Huawei and understands that the incident itself has little to do with Huawei enterprises. In fact, when an employee is extremely vulnerable psychologically, no enterprise can solve the problem of outlook on life. Huawei needs everyone's understanding, and more "Aring Zhang" needs the care of the whole society. The second problem is to gain the understanding of Aring Zhang's parents and convey Huawei's love through Aring Zhang's parents. In Shandong, there are also two well-known home appliance enterprises in China. There have been incidents of employee deaths and tourists being clicked before and after, but both companies have shown excellent corporate culture and turned employee deaths into publicity opportunities for enterprises. The news of "enterprises care for the dead and pass on love" in local TV programs has won numerous praises for enterprises. This is the difference of enterprise wisdom. Huawei has strongly forgotten that "crisis is also an opportunity", and the result of indifference is naturally the hostility of the public. Be careful!