Today's era is an era of fierce competition. In this era, great changes have taken place in the world environment, and the strategic pattern is transitioning to a new form. Great changes are brewing in human society. This is a fast-paced era, an era of innovation, but at the same time it is an era full of contradictions and traps, and it is an era of natural law that embodies "survival of the fittest, survival of the fittest". The strong will succeed miraculously in a short time. The contradiction between man and nature is more prominent, which leads to an increase in hidden dangers of conflict and more uncertainty in competitive relations. The result of competition is not "a total victory", but "both sides lose" or "the loss outweighs the gain". In a word, many times, people did not get more rewards in the competition, but paid more unacceptable prices. This state of disorderly competition is full of opportunities and challenges, myths or prejudices.

In this case, it is of more practical value and guiding significance for us to study Sun Tzu's Art of War, because Sun Tzu's Art of War is the top work to explain the law of competition, which shows the "rational light" that leads people out of the maze of modern competition. It is revealed through a series of profound thoughts in Sun Tzu's Art of War, such as "both wisdom and courage", "combining rigidity with softness" and "winning without fighting". It pays attention to the justice of the right to use and emphasizes the moral premise of competition; It does not advocate simply achieving the strategic goal from the direct confrontation of power, but emphasizes the potential or intangible application of power, pursues the strategic realm of "indisputable struggle", minimizes the harm of power confrontation as much as possible, and achieves strategic results at the lowest possible cost. These ideas will introduce cruel competition into rational constraints and standardize purposeful confrontation within an orderly framework. According to these ideas, we can correctly set ourselves what to fight for, with whom, by what means and to what extent, so as to minimize the negative impact of competition on ourselves and society. The competition advocated by Sun Tzu's Art of War is a competition that is more in line with human rationality. Very suitable for the characteristics and requirements of today's times.

The "five things" expounded in Sun Tzu's Art of War: Tao, Heaven, Earth, General and Law, are the primary and core of Sun Tzu's Art of War. Based on the practice of enterprise management, this paper briefly discusses the relationship between "military" and "business" and its enlightenment.

Military tactics-refers to the unity of the people and the commander-in-chief. In order to achieve the goal set by the commander-in-chief, the people can ignore life and death. It refers to the factors related to war, and refers to the purpose and nature of war. In short, the justice, legitimacy and rationality of war are the "benevolence" and "righteousness" emphasized by the ancients.

Shangdao-"Historical Records Taishi Gongyun" says: "Fish is born in deep water, beasts are born in deep mountains, enriching the people and attaching benevolence." This statement is reasonable, but it is not only rich but also attached to benevolence. It is not so much that people are rich as that human nature is attached to benevolence, which can be described as a way of business. In other words, humanity is a way of business.

Whether it's war or business, it's the same to do anything else. You must first consider the Tao and clear your name. Only in this way can your goals be consistent with those of the society, your career can be recognized by the society and supported by the public, and your efforts can be successful and rewarded by the society.

Militarism-commercialism, the core of which is * * *, emphasizes "benevolence" and "righteousness". Military doctrine should focus on just wars and just teachers, so as to gain the support of the people and enable soldiers to fight bloody battles and win wars.

The most important thing in business ethics is reputation, which is life and wealth. Only by following the principle of being a man and taking benevolence and righteousness as the criterion can an enterprise become stronger and bigger, and its foundation will last forever. Therefore, whether it is military ethics or business ethics, we must follow the "Tao", and there is a law-more help from the Tao, less help from the Tao.