With the popularity of Internet and mobile devices, new media has become one of the main channels of film marketing. However, new media movie's marketing also faces many difficulties, which directly affect the film's publicity effect and box office performance. This paper will discuss the marketing difficulties in new media movie and their influence on film marketing. The Dilemma of new media movie Marketing: 1. Massive information leads to fierce competition. In the new media era, the explosive growth of information leads to increasingly fierce competition. Every day, a large amount of movie information is released through new media channels, which is more and more attractive to consumers, leading to more and more fierce competition among the same type of movies. With so much information, how to make consumers pay attention to their films has also become a marketing challenge in new media movie. 2. Accurate positioning and accurate positioning of target marketing is the basis of marketing in the new media era, and it is also the core issue of marketing in new media movie. In the Internet age, consumers can quickly get all kinds of information about movies, but how to accurately convey this information to target consumers and attract them to buy tickets requires accurate positioning and target marketing. However, this is still a challenge for many film marketing companies. 3. Uncertainty of social media effect The popularity of social media has brought film marketing into a new era, but at the same time, the effect of social media marketing is also uncertain. The hot discussion on social media cannot be directly translated into box office. At the same time, due to the strong interactivity on social media, it also means that film companies need to spend more time and energy to build a reliable brand reputation on social media. 4. The cost of new media promotion channels is high. Although the new media era provides many opportunities for film marketing, the promotion channel cost of new media marketing has also increased a lot. First of all, operating on new media requires professional talents and technical support. Secondly, for many small-budget movies, the promotion cost is too high to bear. Therefore, for new media movie marketing, how to choose the appropriate marketing strategy in the case of limited funds has become a huge challenge. The impact of new media movie's marketing dilemma: 1, the film promotion effect is poor. The marketing dilemma in new media movie directly affects the effect of film promotion, and it is difficult for some films with improper operation of new media to catch consumers' eyes. In addition, in the process of new media promotion, it is difficult for film companies to accurately understand the needs and feedback of consumers, which also leads to the differentiation of some film promotion effects. For many film companies, it is impossible to attract enough target consumers, which may also lead to poor box office performance. 2. Decline in sales. The impact of new media movie's marketing dilemma on the film industry is also reflected in box office sales. Because the information of new media is too saturated, consumers don't pay enough attention to movies, and even don't know the release time and place of movies, which leads to some movies with box office potential unable to achieve ideal sales. Therefore, new media movie's marketing dilemma also directly affects the box office performance, and may even lead to a decline in the sales of some films. To sum up, new media movie's marketing dilemma has a great impact on the film industry, and it also puts forward higher requirements for new media movie's marketing. For film companies, if they want to stand out in the fierce competition environment, they need to pursue innovation, improve the quality of services and products, and formulate scientific promotion strategies in order to achieve better results in new media marketing. For the vast number of new media practitioners, it is also necessary to constantly learn and update, strengthen team training and improve their self-cultivation in order to better serve film marketing. What is the impact of new media movie's marketing dilemma? With the rise of AIGC, many media people use AI to create their own media, but many people still don't know that the content created by AI may have copyright risks. You can use the original query of articles created by the media to check whether the articles are original and prevent infringement. What is a media treasure? The following are the core functions of the self-media treasure: 1, self-media account management-self-media content editing-self-media one-click publishing-self-media data overview 2, graphic, short video, micro-headline (Weibo) one-click publishing 3, explosion center 4, original article inquiry, image detection, map distribution, etc. 5. Ecological creation of media matrix