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The new economy is a new economic form. In the era of rapid development of science and technology and information, information technology is experiencing an unprecedented technological revolution. With the sustained growth of economy and the continuous decline of national inflation rate and unemployment rate, the economic cycle no longer has obvious stage characteristics, forming a new economic situation. Under the current developing new economic situation, this paper analyzes the financing channels of enterprise development in order to improve the management efficiency of enterprises and promote the perfection of management mechanism. This paper focuses on the analysis of the financing problems faced by enterprises under the new economic situation, and puts forward corresponding countermeasures for the diversified development of financing channels in order to improve the core competitiveness of enterprises.

Keywords: new economic situation; Financing channels for enterprises; Diversified development; Coping countermeasures;

The new economic situation is accelerating the transformation of enterprises, and the business model of enterprises is changing. The new economic situation has brought great challenges to current enterprises. How to develop healthily in the new economic situation, analyze the financing difficulties faced by enterprises and seek diversified financing channels is an important topic facing enterprises at present.

First, the new economic development situation

With the rapid development of science and technology, a large number of technological changes, such as new information technology, biotechnology and new materials, have sprung up. New technologies have driven the new economy and created a new business-oriented economic environment that is different from the past. Affected by the decrease in demand and the increase in the cost of production factors in the international environment, the economy in the central and western regions has continued to grow, accelerating the stable development of the regional economy and supporting the continuous development of the new economy. However, because the new economy is a new product born out of the current economic environment, it is still in the initial stage of development and has not formed a relatively stable economic system, which requires enterprises to constantly explore and make a set of development strategies and development methods that are in line with their own development. Under the new economic situation, the production cost needs to be continuously improved. To improve the operation efficiency of enterprises and reduce the production and operation costs, enterprises need to cooperate with the outside world, accelerate the integration of traditional economic development models with emerging and economic development, constantly promote new vitality, improve the market competitiveness of enterprises and industries, and constantly develop into a new structural form of economic industrialization.

Second, the financing problems faced by enterprises

In the current environment of rapid global economic development, the economic situation is constantly changing, and the emerging economic situation has caused great pressure on the current enterprise survival and enterprise financing. In the increasingly competitive market environment, in order to improve the market competitiveness and ensure the rapid, healthy and stable progress of enterprises, enterprises are required to adapt to the new situation of the rapidly developing market economy as soon as possible, seize new opportunities, open up new directions, and form a balance between enterprise financing and the current economic situation. At present, the financing form of enterprises still faces many problems.

(A) there are few financing channels for enterprises.

At present, the financing channels of enterprises mainly include bank loans, stock issuance and other channels, and the financing channels of enterprises are relatively few and not diversified enough. For most enterprises at present, bank loan is the main financing channel. With the adjustment of the national macroeconomic policy, the requirements for the workflow and governance of the financial industry are becoming more and more strict, and there are more and more financing procedures for enterprises to carry out financial institutions. Moreover, for banks, many times, due to multiple factors such as the unstable operation of most small and medium-sized enterprises, financial institutions are reluctant to give them loans.

(B) Enterprise financing is more difficult.

First, in view of the rise of high-tech information technology, a large number of high-tech enterprises have emerged, but these enterprises lack collateral and all need certain collateral to handle bank loans and other financing channels. However, the lack of fixed assets makes it difficult for some enterprises to raise funds.

Second, because some small and medium-sized enterprises do not have a sound financial system, the transparency of financial information is low, and financial institutions such as banks are unwilling to bear the high risks caused by corporate credit and other issues, so they tend to be large enterprises when choosing loan targets. Small and medium-sized enterprises (SMEs), which occupy the vast majority of seats in China, have more difficulties in financing, fewer opportunities for bank loans and limited loan quotas. All kinds of situations have invisibly increased the financing difficulty of enterprises, and the financing pressure has been increasing.

Enterprise financing cost increases.

The management requirements of the state on financial institutions are gradually tightening, so the policies of financial institutions on loans tend to be gradually tightened, and financial institutions gradually raise the credit interest rate, which leads to the increase of financing costs of enterprises, the financing is blocked, and the loan interest rate is increased by 30%-70%. The high financing cost of enterprises brings greater obstacles to the development of enterprises.

(D) Enterprise financing takes a long time.

First, banks and other financial institutions have strict management systems, complicated approval procedures and strict approval requirements, and strict credit evaluation of enterprises. Not only do you need to supplement materials many times, but also the examination and approval time is long, which leads to a long loan consumption cycle, and the loan time is mostly more than half a year. Long financing time and slow lending time increase the obstacles for enterprises to apply for loans from financial institutions.

Second, for listed companies, although they can raise funds by issuing stocks, it takes a long time in the operation of the capital market and the approval is equally complicated. It may take 1 to 2 years to raise funds.

Thirdly, the strategy of diversified financing channels for enterprises under the new economic situation.

The survival and development of enterprises can not be separated from capital turnover, and the problem of capital demand is a big problem faced by many enterprises. However, due to many problems faced by enterprises' financing channels at present, it is urgent to seek diversified financing channels to better adapt to the development of the new economic situation.

(1) Improve the current enterprise credit assessment mechanism and reform the current cumbersome risk assessment methods of financial institutions such as banks.

We can constantly establish and improve the credit management system of enterprises through the construction of enterprise financing platform. With the continuous improvement of the credit system, some enterprises with loan conditions can reduce the loan cost, loan difficulty and loan time. Effectively solving the enterprise credit evaluation mechanism and establishing the enterprise credit evaluation system can greatly reduce the information inequality between enterprises and banks, let banks know the enterprise credit situation more quickly and accurately, facilitate the bank to conduct enterprise credit investigation and reduce the risk of bank lending funds. Establish a blacklist of enterprise credit, so that financial institutions can understand the credit situation of enterprises and comprehensively evaluate their repayment ability.

(2) Innovating the form of mortgage and improving the content of financing guarantee.

1. Adopt relevant policies to improve the content of financing guarantee.

We will continue to explore the formation of enterprise credit funds led by the government and followed by enterprises and financial institutions, establish a new form of tripartite cooperation between government banks and guarantee institutions under the new situation, and explore the formation of government financing guarantee forms that are suitable for the current economic development situation.

2. Research and create new ways of pledge, such as intellectual property mortgage or credit mortgage guarantee.

Due to the current international economic development environment and the rapid development of information technology, all countries are vigorously developing new technologies. However, there are not many fixed assets that emerging technology enterprises can use for mortgage loans, which makes it difficult for related enterprises to obtain loans from financial institutions and the financing situation is limited, which restricts the rapid development of enterprises.

(C) the development of private equity financing forms

Since the 1990s, the American savings and loan industry has completely collapsed. In the environment at that time, private equity funds in the real estate industry began to be born. This investment form is that the fund unit invests in the enterprise and issues the corresponding income certificate. In other words, the enterprise needs to exchange part of the value-added income for the investment of the financing party. The initial operation mode is that investors raise funds, and then the funds are handed over to professional fund management departments through fund companies, and then the funds are distributed to financing institutions by institutions. Private equity financing has a relatively long investment time and a wide range of funds, which can meet the long-term capital needs of different enterprises.

In order to standardize the development of private equity financing and increase the financing channels of enterprises, China has formulated and promulgated the Partnership Enterprise Law, listed several ways in a targeted manner, and clearly emphasized that each partner should bear corresponding responsibilities. Because it is difficult for small and medium-sized enterprises to raise bank loans, and the form of bank loans needs certain collateral as a guarantee, they will also charge high loan interest and list many restrictive conditions, and the loan time is generally limited. Short-term financial difficulties can easily lead to the break of enterprise capital chain and the formation of financial crisis. However, unlike loans, private equity financing can increase the rights and interests of corporate spouses without increasing corporate debt. Moreover, enterprises are not required to repay interest, but only need to pay dividends. This can reduce the financing cost of enterprises. Achieve low cost and high return on financing.

(D) Innovative bond financing methods to promote development

The advantage of bond financing, which also belongs to the direct financing mode, is that compared with the stock financing mode, the amount of bond financing will be more, and the risks it faces will be relatively simple, mostly packaging and financial risks. There is also the cost of bond financing will be less, saving unnecessary expenses for enterprise operation.

Four. Concluding remarks

Through expounding the current new economic situation, this paper analyzes the problems existing in the financing modes and financing channels of enterprises at present, probes into the diversified development of financing channels of enterprises under the new economic development situation, and points out some targeted financing modes. With the emergence of new economic formats, more and more enterprises need more and more development funds to ensure the normal and healthy operation of enterprises. Therefore, it is of great significance to actively explore and establish new financing channels for enterprises, break through the barriers of inherent financing methods and carry out comprehensive promotion. Under the current situation of economic development, corporate financing also requires relevant persons in charge of enterprises to constantly learn the current fast-growing financing content, broaden financing channels, build a multi-level financing system, strengthen internal control and credit system construction, control the constant changes of financial markets, adopt diversified means, enhance financing capacity, constantly pursue changes in the rapid development of enterprises, and scientifically manage business operations to ensure the sustained and healthy development of enterprises.

Verb (abbreviation of verb) reference

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