Last month, I attended a five-day store manager training seminar in Beijing, which was mainly a "store manager training camp", focusing on the daily duties of store managers. The specific contents of the training include: introduction to store managers, consumer psychology and behavior, clothing appreciation and brand culture, commodity planning and management, sales etiquette, effective encouragement and communication, skills and knowledge shaping of excellent store managers, the realm and quality of store managers, VMD planning of stores, VP display, etc. I put my own responsibilities and training experience about the store manager of the clothing industry, combined with the good ideas of other guests at the meeting, and summarized them into a summary, hoping that everyone will pay more attention and communicate more. Although the store manager is a part-time job, judging from her name and responsibilities, she is a veritable operator and used to be a "shopkeeper". The characteristics of clothing enterprises' stores, combined with the work of the store manager, have roughly eight roles: 1, the company spokesperson: representing the company's well-coordinated relationship with customers, shop assistants and shopping malls; 2. Information uploading: sales information, competitive information and customer information are fully uploaded to the company; 3. Policymakers: effective communicators of corporate culture, sales objectives, principles and policies; 4. Problem adjuster: When the problem occurs, as the store manager, adjust and solve it as soon as possible, or seek assistance in time; 5. Shop assistant instructor: leaders have the responsibility of education and guidance, and there are no weak soldiers under the strong soldiers, and weak soldiers are above them; 6. Store manager: The primary responsibility of the store manager is to stimulate the store's business passion and achieve business goals; Iv>7. Goods storage: storage of company assets such as stores, equipment and goods in stores; 8. Model seller: I am also a salesman, but where do you sell goods? What number do you want to sell! ) ............ From this perspective, the manager is as important as the chairman. Then carrying out terminal training and learning around the store manager has become the starting point and the foothold of our training work. Then the store manager should learn all the knowledge needed in the store manager's duties-customer behavior psychology, clothing fashion culture, commodity planning and management, service etiquette skills, motivation and communication, realm and quality, store display, etc. These are the knowledge, skills and ideas that store managers need to play the above eight roles well. Then there is the manager's work, with the specific emphasis on the following parts: Manager: The executive company will have many terminal management countermeasures in different periods, and it needs the manager as the core of the store to understand the company's policies and implement them in this store. In a sense, the store manager is the top leader and plays the supreme authority in the store, so the store manager's execution determines the store's performance to a certain extent. Manager: Although the leader said that there were not many leaders, three or five, he was the real leader in the store. Although he is a "village head", he is also a cadre! To be a good leader, managers need to have the following qualities: broad-minded and tolerant! This should be the quality requirement of being a man, and it is also indispensable for a store manager who leads three or five people. Not to mention how big a mind you need, but at least you have to have a mind that can accommodate three to five people below you to be a good store manager. Did the manager put himself at a certain height to look at the problems in the store, whether he was tolerant, whether he was tolerant, and whether he had more sense of responsibility? Managers should think of themselves as a chess player, not a pawn. If it is a chess piece, it will conflict with its own clerk and it is difficult to coordinate. Manager: Does the manager manage three to five people? Is it to manage and organize the goods in your own store? Of course, there are also these aspects. The important content of clothing store manager management has been transformed into customers, that is, customer management. What is the greatest wealth of our brand? What is the greatest wealth of our store? It's a customer, patronize us and recognize our customers. From ordinary white-collar workers to rich women, customers vary widely due to different cities, professional backgrounds, cultural backgrounds and aesthetic trends. How do we manage them, interact and communicate with them effectively, and what factors make them become our customers? What prompted them to buy our products? Did the store manager summarize and find the factors to create these factors for the next customer? Xia Hua, the boss of men's wear in Wen Yi, provides the decisive factor for men to buy men's wear: emotion! Then the manager to the clerk to use emotion becomes a way to interact with customers and really impress customers. So what about our women's wear at present? Among many women's clothing brands? What are the reasons why customers buy our brand? In the process of serving customers, did our store manager create a touching story about himself and his customers, so that the story can be circulated in the competition between serving customers and brands? The heart is the closest place to the customer's wallet, which makes people tempted first! Manager: Love, persistence and concentration. We do what we do and love what we do. Love what you do; Today, when I am in this company, I will try my best to do my job well, or I will leave immediately and try my best to find a job that I like and can do my best. Success belongs to the persevering. Some people keep digging holes and dig many holes, but they can't get water. Someone is digging a well, and one day they will dig a spring! As a store manager, I love this job of dealing with customers and competing with shop assistants for terminals; There are always difficulties in our work, and there are always stumbling blocks and obstacles. We should move on and find solutions to problems, instead of making excuses for failure and turning stumbling blocks into a ladder for our growth. Gold medal is the result of concentration. Let our store manager become a gold medal store manager and work hard for it. Manager: As a terminal, it is very busy and tired to complete social roles with professional roles. Being a store manager is busier and more tired. Since I became this little leader, the days of working for 8 hours have ended. Our store managers are all women, and women have to take care of their families, etc. So how can our store managers better perform the roles entrusted by society? In terms of social roles, we should learn to use our professional roles to enhance our social roles. What is a shop? For the store manager, our brand store is a great stage. It is a whirlpool that can absorb a lot of social resources. There are white-collar workers, rich women and even officials' wives coming in and out of the door, and these people have provided us with good contacts when we provide services for her, and contacts are money veins. Serving customers well and becoming friends need a premise, that is, our manager's own quality. Literacy is not innate, and literacy is not just academic qualifications. Where does literacy come from? Store manager: learning makes you self. Our store managers all grew up from shopping guides. Where is the shopping guide? Slightly lost education, slightly less coquettish. Where is our store manager? The highest education is junior college, right? Education is not everything. If we are slightly inferior in academic qualifications, we need to make up for ourselves by studying this major.