Research on Development Strategy of China Minsheng Bank Abstract: In 1990s, under the background of developing socialist market economy and deepening financial system reform, some joint-stock commercial banks appeared in China. The scale, strength and development trend of the two are close, and they are both insisting on serving the development of market economy and exploring the reform of financial system. ....
Research on Customer Relationship Maintenance of Minsheng Bank Abstract: Since the mid-1990s, the competition of China's commercial banks has become increasingly fierce, and the market management concept of "customer-centered, market-oriented, and operating efficiency as the goal" has been gradually established. The competition of high-quality customers has become one of the focuses of commercial bank competition. Which bank owns it? ....
Analysis on Financing Decision of Minsheng Bank to Issue Convertible Bonds Abstract: As an exogenous financing method, convertible corporate bonds have the characteristics of equity, creditor's rights and options, so they frequently appear in the process of enterprise financing. In many cases, convertible corporate bonds issued by enterprises can be successfully converted into shares, so the issuance of convertible bonds can be regarded as an extension. ....
Innovation and Marketing of Personal Financial Products in China Minsheng Bank Guangzhou Branch: Taking China Minsheng Bank Guangzhou Branch as an example, this paper analyzes the marketing status and development direction of China's domestic banking industry, and points out that the retail development of China's domestic banking industry is imperfect, with a single product composition, unreasonable pricing methods and similar products. ....
Research on Management and Development Strategy of Minsheng Bank Abstract: This paper studies the management and development strategy of Minsheng Bank. To study this problem, we must systematically analyze the strategic environment (overall environment, industry environment and competitive environment), advantages and disadvantages of Minsheng Bank, and on this basis, analyze the current implementation strategy of Minsheng Bank. ....
Research on Customer Relationship Management Scheme of Customer Service Center of China Minsheng Bank Abstract: Customer relationship management is the whole business process that enterprises need to implement in order to improve their core competitiveness, achieve the goal of winning in competition and rapid growth, and establish a customer-centered development strategy on this basis, including judging, selecting, striving for, developing and maintaining customers; be ....
Research on credit risk management of commercial banks: Credit risk is the most basic risk of commercial banks, and it is also the biggest risk faced by commercial banks in China at present. With the deepening of China's opening to the outside world and the approaching of the date of full financial opening after China's entry into WTO, China commercial banks are facing unprecedented competitive pressure and increasing financial turmoil. ....
Summary of Financial Analysis of Minsheng Bank: The financial statement of the bank is a concrete reflection of the bank's operating conditions. This paper analyzes the three major financial statements of Minsheng Bank. By analyzing the balance sheet, this paper studies the total assets, composition, sources of funds and specific structure of the bank, and reveals the overall capital situation of the bank. ....
Marketing Innovation and Practice of China Minsheng Bank Abstract: Marketing is a business activity that enterprises identify, create and first meet the needs of target customers, systematically, continuously and effectively increase the value of customers and enterprises, and satisfy the society and employees. Modern marketing is a way to create value for customers, opportunities for employees and benefits for society. ....