SWOT analysis should be conducted regularly (at least once every 6 to 12 months). You only need to list your company's strengths and weaknesses, as well as all external opportunities and threats that may affect your company. The goal of any SWOT analysis is to make a better choice through in-depth understanding of one's own situation.

Internal: pros and cons?

Your SWOT analysis should start with a careful examination of your company and/or brand. Objectively identifying the strengths and weaknesses of your brand allows you to use these strengths to improve or accept your weaknesses. ?

External factors: opportunities and threats

Once you have reviewed your internal challenges and resources, it's time to look outside and create a list of opportunities and threats.

Classification principle

So (advantage+opportunity) is the most important, which is the core development of the company in the future;

WT (weakness+risk) is the second most important, because if you don't do it, the company may end up;

Next, WO (weakness+opportunity) is more important, because weaknesses can probably be improved by recruiting people, but opportunities are hard to meet;

ST (Advantage+Risk) has the lowest priority. There are some plans in this block, which you may have planned long ago. Now that you know, you can take your time and be someone else first. ?