Foreword:

Print advertising is an art form that combines words, colors, graphics, language symbols and visual experience of space in a form that meets the requirements of contemporary aesthetics and conveys certain emotions and information. Generalized new media is a new media form under the new technical support system, such as digital magazines, digital broadcasting, digital television, digital movies, touch media and so on. New media should be called digital new media. The novel and unique media form of new media also makes the design and display effect of new media very different from that of traditional media. With the development of modern science and technology, the digital media industry is also making continuous progress. The digital resources of contemporary people's lives are getting richer and richer, and the digital level is getting higher and higher. The development of print advertising has also been greatly influenced by the digital media industry, which has produced many print advertising works combined with digital media technology, and further promoted the development of digital media industry because of the particularity of print advertising. Therefore, this paper deeply studies the combination of print advertising and new media under the background of Internet, and the future development trend.

Text:

1 background analysis of the combination of print advertising design and new media

With the development of science and technology, compared with traditional media, new media is more interactive, and it is easier to realize humanized advertising design through interactive activities. For example, Nongfu Spring offered the option of closing the advertisements in the video during the online platform advertisement promotion on 20 16. This interactive design can significantly improve the psychological feelings of information audiences. It can be seen that after the introduction of new media elements, the content and implementation of graphic design will become more flexible, and information interaction can also be realized. Especially in the future development, new media will become an important way of information dissemination in the era of big data. Therefore, under the modern background, it is necessary to think about the specific combination of print advertising design and new media.

2 the specific direction of the combination of print advertising design and new media in the era of big data

I think it is divided into four aspects: promoting the integration of information and humanized design; Give full play to the interactive and participatory characteristics of new media; Use the information feedback of new media to adjust the design scheme; The scope of graphic design information dissemination has expanded. New media is a form that conforms to the changes of the times. Modern people pay more and more attention to the humanization of design, and also pay attention to the interaction and participation between advertising and products, which can be achieved by human-computer interaction and participation, which modern people like. Designers should grasp the emotion caused by information in design activities and realize the integration of modern information and graphic design from the perspective of human nature. Improve people's participation, let people directly participate in design activities, thus promoting the deep integration of design activities and new media, and at the same time improving people's attention to design activities. Information feedback is big data provided by new media. According to the data generated by people's participation and interaction, various designs, whether advertising design or product design, are modified and adjusted, the problems and shortcomings of design works are summarized, and adjustments are made according to feedback to improve graphic design works. Finally, in modern society, the spread of information through new media will be much faster and wider than traditional media. The dependence on new media information dissemination is gradually increasing. In their spare time, most people will get all kinds of information they need through the Internet through smart phones, tablets and other devices. Graphic design can also achieve this large-scale communication, and the scope and time period of communication will also be expanded. Therefore, it can be predicted that graphic design will take new media as an important media in the future development, and finally realize the deep integration of the two.

3 the future development trend of print advertising design in the new media era

(1) Innovative thinking in the new media era makes the design and expression forms of print advertisements more diversified.

Modern society is different from the past and likes traditional design, but now, traditional design often cannot impress modern people, so print advertising design must be innovated and developed, and innovative ideas have been advocated. Modern print advertising design needs to get rid of the shackles of previous art schools, but it does not mean that the previous art schools are not good, but that modern design must be innovative and cannot be restricted or bound by those arts. Modern designers don't have to spend a lot of time on labor creation, they can use computer synthesis, and they can use time for artistic processing, innovation and adding their own style. Therefore, modern advertising design is full of individuality and meets the aesthetic requirements of modern people. With the help of new media, designers' innovative thinking will make the expression forms of print advertising design more diversified.

(2) The new media era provides designers with more creative possibilities.

Under the influence of new media, designers' innovative thinking will become more open, and modern technology and new media will give designers more space ability, which will open up creative ways for designers' graphic design and thus have more creative possibilities. Designers can fully integrate their own personality and style into their works, making the design of works closer to life, easier to understand and more idealistic.

(3) In the new media era, the visual communication mode of print advertising design is more three-dimensional and multi-directional.

Science and technology are constantly developing, and the future is full of unknowns and hopes. The visual communication mode of print advertising design is also expanding, from static communication in the past to dynamic and three-dimensional communication. Moreover, the design of new media print advertisements is two-way, and designers and audiences can interact in both directions. The audience is not only the receiver of information, but also the feedback. Designers should not only give full play to their innovative thinking, but also consider the audience's acceptance ability, so that their works can be accepted and loved by the public.

Conclusion:

On the whole, under the background of modern and big data era, the combination and integration of print advertising design and new media is very feasible, and it can also promote the innovative development of print design. In the near future, its feasibility will be stronger and stronger. At that time, graphic design must follow the trend of the times and make positive changes, combine new media with graphic advertising design, promote innovation and development, and promote the in-depth development of the industry. It is necessary to continuously strengthen the mutual integration of the two. Therefore, for designers, in the follow-up development, we should strengthen the cognition and understanding of new media information dissemination, and at the same time, we should integrate the two. To make print advertisements more interactive and participatory, we should also pay attention to their feedback and form interactive design. In this way, print advertising design can innovate and develop in today's environment to adapt to the changes brought by big data and new media.

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