Although the diversification of enterprises has always been a key research topic in business and academic circles, the topics surrounding diversification have emerged one after another, and the related research and exploration have never stopped, but so far there is no recognized theory and universally convincing model.
On the basis of systematically sorting out the diversified ideas of more than 20 key industries, more than 600 flagship enterprises and fast-growing enterprises accumulated by 15 in consulting work, Renda strategy holds that enterprises need to answer two core questions: "industrial combination" and "value chain coordination" after determining the diversified development strategy.
First of all, based on the value chain synergy theory, enterprise decision-making should be based on its own advantages, and diversification should also be based on whether new industries or products can give full play to and enhance their own advantages, so as to judge whether their existing advantages can be extended to the target industries or products. Then, how should enterprises that are preparing or have embarked on the road of diversified development choose their industrial portfolio scientifically and reasonably? How can the enterprises that have determined the industrial combination really realize and improve the benefits of diversified operation and solve the core problem of "value chain coordination" in the process of operation?
The Research Report on Industrial Trade-off and Value Chain Synergy of Diversified Development, which is planned by Renda, is announced for you one by one.
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