Phil knight is a legendary leader of Nike brand and one of the weirdest leaders in the world's top 500 companies. He used to be a long-distance runner, and then established a sports kingdom with 1000 dollars.

His company is a famous pioneer in advertising, but he said, "I don't believe in advertising." He is at the forefront of business, but he likes to learn Japanese Zen culture and is often lost in thought.

He is introverted and not talkative, but he is good at wooing people. 2065438+In March 2009, phil knight ranked 26th on Forbes Billionaires List with a wealth of $33.4 billion. From 20 19 to 10, Forbes ranked 16 on the American 400 Rich List.

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After graduating from the University of Oregon, Knight joined the army for one year, and then entered stanford graduate school of business Graduate School for further study. It was Stanford's experience that changed Knight's life. More precisely, it was a course that changed Nate's life.

In that class, the teacher assigned an assignment: imagine a small company, describe its goals and make a marketing plan. Knight's thesis is entitled: "Can Japanese sports shoes companies challenge German sports shoes like Japanese cameras challenge German cameras?"

In this article, he envisions using cheap labor in Japan at that time to produce high-quality sports shoes, which is expected to beat the German sports shoes that dominate the market.

Knight later recalled that this course was a key. "I remember after finishing that paper, I said to myself,' This is what I really want to do.' "

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