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Understanding of e-commerce industry and market
E-commerce has developed rapidly in recent ten years. Today's e-commerce is not only that we only knew Taobao Tmall at the beginning, but now it has derived various vertical fields of e-commerce, such as shopping e-commerce, cross-border e-commerce, maternal and child e-commerce, B2C e-commerce, and each e-commerce platform has its own unique development model and industrial chain. We can take a look at it separately.

Firstly, analyze the mainstream of e-commerce industry-B2C e-commerce. B2C e-commerce platform can be further subdivided according to different commodity types, such as flower e-commerce, alcohol e-commerce, book e-commerce, clothing e-commerce, beauty e-commerce, fresh e-commerce and so on.

As the mainstream mode of mobile e-commerce, B2C e-commerce has a large platform endorsement, which is more in line with the expectations of e-commerce users for service quality and commodity safety. In the increasingly stable environment of mobile e-commerce, the coverage of B2C e-commerce will be further improved.

At present, cross-border e-commerce is booming, and the better cross-border e-commerce platforms are Netease Koala, Tmall International and JD.COM Global Purchase. Obviously, cross-border e-commerce now mainly relies on the successful B2C e-commerce giant platform.

Judging from the existing cross-border e-commerce transaction data, the scale of cross-border e-commerce transactions has exceeded one trillion, and with the continuous improvement of people's consumption level, cross-border e-commerce will continue to grow in the future.

Bian Xiao mainly shares the mainstream vertical e-commerce. If you are interested, you can go to Ai Media to search for "e-commerce" and browse industry data reports in other sub-fields.