Toffler, a western economist, put forward a unique industrial evolution division of "manufacturing-service-experience industry" 30 years ago. The logic behind it can be understood according to Maslow's hierarchy demand theory:
Manufacturing meets the general needs of survival, service meets the needs of development, and experience meets the needs of self-realization.
In fact, we have entered the information economy society, and compared with traditional commodities, information commodities have put forward new strategic requirements in marketing. Because information goods are experiential goods, consumers don't know its value until they experience it, and once they experience it, they don't have to spend money to buy it. On the one hand, consumers have to experience it first, on the other hand, enterprises are worried that consumers will not pay the bill. The best marketing strategy is to provide browsing attempts and build brand awareness.