Introduction: Business etiquette is a customary form and code of conduct that people have formed for a long time in business activities. The core of business etiquette is the code of conduct, which is used to restrain all aspects of our daily business activities. The following is the function of business etiquette I brought to you in communication, hoping to help you.
Chapter 1: The Role of Business Etiquette in Communication Business Etiquette refers to the etiquette norms applied to people's business communication. It is a process and means to show respect for each other in business communication with certain and established procedures and methods. Good manners can better show their strengths and advantages to each other, and she often determines whether the opportunity comes. If you want to win in the future employment. We should master basic business etiquette skills, establish a good image, enhance our self-image and enhance our competitiveness.
Business etiquette refers to the etiquette norms used by people in business communication, which is a process and means to show respect for each other in certain and established procedures and ways in business communication. American image design master Robert? Pound said: The overall display of your clothes, figure, face and attitude opens the door to victory for you, and your appearance conveys your authority, credibility and prestige to the world. ? Indeed, etiquette is the best display of a person's upbringing, manners and personality charm.
Psychologists point out that our impressions of others are generally formed within fifteen seconds. Others form impressions according to our clothes, conversation and behavior, and then infer our character. It is not easy to change a bad first impression, so employees must establish a good first impression in front of customers in order to achieve smooth cooperation.
There is a story: Ellie is a passionate and sensitive lady. She is the vice president of a famous real estate company in China. One day, she received Wei, the marketing manager of the visiting building materials company. Manager Wei was led into Ellie's office by the secretary, who said to Ellie. Mr. Ai, this is Manager Wei of XXX Company. ? Ellie left her desk with a smile and walked to Manager Wei. Manager Wei held out his hand first and asked Ellie to shake it. Ellie said to him politely:? I'm glad you came to introduce these products to our company. Well, let me have a look at these materials first and then contact you. ? Manager Wei was asked out of the office by Ellie in a few minutes. In a few days, Manager Wei called many times, and the secretary's answer was: Manager Ai is not here. ? What makes Ellie so disgusted with a man who only said two sentences? Ellie mentioned this in an image class: when we first met, he gave me the impression that he didn't understand basic business etiquette and didn't have a gentleman's demeanor. He is a man, and his position is lower than mine. How can he extend a noble hand to me like a prince? The hand he extended to me not only looked lifeless, but also felt more like a dead fish, cold, soft and without enthusiasm. When I shook hands with him, his palm didn't respond, which left me a very bad impression for a few seconds. His heart may be as cold as his hands. His hand didn't make me feel respect for me, nor did he care too much about our meeting. As a sales manager of a company, he doesn't know the basic way of shaking hands. He is obviously not the kind of person who has received advanced vocational training. Moreover, the company can hire a sales manager with such quality, which shows that the basic quality and level of the company manager are not too high. How can such a management composed of people with low quality strictly abide by business ethics and provide high-quality and reasonable-priced buildings?
Where are the materials? How can a real estate company as big as ours cooperate with such a small company? How can we get them to provide us with building materials?
Image is the first business card for business people. In addition to product competition, the competition in the modern market is also reflected in image competition. Imagine, if Manager Wei has mastered certain business etiquette and established a good initial image in front of Mr. Ai, will he be asked out of the office in a few minutes? No, he may also cooperate successfully with Mr. Ai.
Good manners can better show their strengths and advantages to each other, and she often determines whether the opportunity comes. Therefore, in order to be better than others in future employment, we must master basic business etiquette skills, establish a good image, enhance our self-image and enhance our competitiveness, so that the door to success will be opened to us.
Chapter ii: the role of business etiquette in communication according to historical records, it was regarded as the norm of words and deeds in Xia and Shang dynasties? A gift? It already exists. Confucius once said:? Yin yin, its gains and losses, we can also know; Obviously, Zhou's gains and losses are due to. ? There are many books on etiquette in ancient China, among which Zhou Li, Etiquette and The Book of Rites are famous? Three gifts? . In ancient China? A gift? , including both the system level and the abstract level, Xunzi. Self-cultivation says:? People are not born if they are rude, things are not rude, and countries are uneasy if they are rude. ? It can be seen that ceremony is not only the essence of ancient moral thought, but also the general plan of governing the country and ensuring peace. Generally speaking, etiquette has three aspects: first, it refers to the laws and regulations governing the country; Second, it refers to the etiquette system and the way of treating people as the code of conduct and communication ceremony formed in ancient social life; The third is the moral code that binds members of society.
Business etiquette refers to the norms or procedures that business personnel of a company or enterprise should follow in order to shape a good image of individuals and organizations in business activities and show respect and friendship to their associates. It is the application and embodiment of general etiquette in business activities, including business etiquette or ceremony. Business etiquette is a standard form that people have established and formed habits in order to show their respect for each other in business communication activities. Ceremony is a form of etiquette according to the procedure. Generally speaking, in business activities, words and deeds, feelings are reasonable, manners are elegant, generous, decent, meet the requirements, and treat people politely according to established rules; Receiving customers according to established and acceptable etiquette procedures belongs to the category of business etiquette.
Business etiquette and business etiquette are both related and different. Business etiquette came into being before business etiquette. In the initial stage of business activities, the etiquette between people engaged in business activities is monotonous and simple. With the complexity and modernization of business activities, business etiquette has become more and more complicated, and gradually formed a kind of? Make a quick rule? Therefore, there are certain etiquette procedures, and business etiquette is naturally exempt from business etiquette. Business etiquette is the basis of business etiquette. Without business etiquette, business etiquette does not exist. Without business etiquette, there is no business etiquette. Without certain procedural etiquette, it is chaotic etiquette, and it is impossible to achieve good results. But there is not much difference between business etiquette and etiquette in China at present.
Honesty refers to the quality of honesty, reliability and trustworthiness expressed through words and deeds. When an individual or company is forced or tempted to become dishonest, it is a test of honesty. A golden rule of good business conduct is that your honesty is beyond doubt, and no amount of lies can cover up your dishonesty.
Politeness refers to people's behavior patterns. When doing business with others, politeness can show them whether they are reliable, correct and fair. Rudeness, selfishness and carelessness are impossible to keep the communication between the two sides developing.
Personality refers to the uniqueness shown in business activities. For example, you can be passionate about business activities, but you can't be emotional; You can be disrespectful, but you can't be disloyal; You can make people laugh, but not frivolous; You can be brilliant, but not boring.
Even subconsciously, the host will judge a person by his appearance, dress neatly and behave gracefully, all of which are crucial factors to leave a good impression on business partners.
At the same time, we should be considerate, which is the most basic principle in good business etiquette. Successful negotiators often play the role of opponents in front of meetings. People can deal with each other more cautiously and sensitively if they imagine in advance the possible reaction of the other party when they are about to speak, write or make a phone call.
Everyone in smart shopping malls is likely to respond immediately to some provocations or take advantage of some obvious advantages; If we are impulsive, we will regret it. However, the deeper meaning of this golden rule is: when in doubt, keep silent.
Create a good image of individuals and enterprises. Business etiquette can show the degree of civilization, management style and moral standard of an enterprise and shape its image. A good corporate image is an intangible asset of an enterprise, which can undoubtedly bring direct economic benefits to the enterprise. one person
Pay attention to etiquette, and you will set up a good personal image in front of everyone; When members of an organization pay attention to etiquette, they will set up a good image for their organization and win public praise. Modern market competition is not only product competition, but also image competition. A company or enterprise with good reputation and image can easily gain the trust and support from all walks of life and be invincible in the fierce market competition. Therefore, business people always pay attention to etiquette, which is not only the embodiment of good quality of individuals and organizations, but also the need to establish and consolidate a good image.
As students majoring in international trade, we should be able to be full-time international business people in our future work.
International business work is a pioneering activity with strong knowledge and technology, which requires business personnel to have extensive knowledge and various talents. Especially in today's high-speed development of science and technology, rapid growth of global economy, continuous innovation of trade methods, and continuous emergence of new technologies and new products, international business personnel should constantly enrich and update their knowledge, and have information processing ability, professional technical ability and interpersonal skills. International business people are full-time personnel engaged in foreign economic and trade activities. The quality of international business personnel, including their cultural level, work skills, communication skills and ideological accomplishment, will directly affect the development of international business activities and the development of foreign markets. Therefore, the correct selection, training and training of international business talents has become an important task for many export-oriented enterprises and departments. Quality refers to a person's psychology, psychological personality characteristics and ideological and moral cultivation, which is manifested in a person's temperament, character, ability and conduct, and is an internal factor that determines a person's behavior characteristics. A person's quality is made up of natural physiology and acquired environment, so it has both stability and plasticity. Full-time international business personnel should have the following qualities:
International business is an open foreign economy, which has frequent contact with economic organizations and customers all over the world, and sometimes it is stationed abroad all the year round, such as establishing branches, business offices and foreign trade groups abroad. Some business transactions should be completed through various communication activities of business people, which requires business people to have extroverted and pioneering personality characteristics. Namely: cheerful personality, approachable, pioneering, broad interests, humorous language, proficient in foreign languages, able to deal with people with different personalities, with strong social skills.
Thinking quality
Ideological quality reflects a person's essence and is the first condition for choosing international business personnel. International business people should have the following ideological qualities: honest personality, high ideological accomplishment, love for the motherland, loyalty to their duties, good professional accomplishment and firm just stand. In practical work, international business people often deal with complex social relations abroad or at home. In order to balance and handle all aspects of relations, they often take some moderate measures, but they must stand firm on major issues of principle. Because he represents not only individuals, but the image of the country and enterprises. On the other hand, good ideological quality also determines the style and collectivism of dealing with people.
Cultural quality
Cultural quality is a person's knowledge level, the ability to accept and update knowledge, and the ability to combine theory with practice. Full-time personnel engaged in international business should receive formal higher education. Besides being proficient in foreign trade and economic cooperation, you should also be proficient in foreign language expression and computer application skills. At the same time, they should also know about international economic law and international commercial law, sociology, interpersonal relationship, history and geography. People engaged in foreign trade are exposed to all kinds of goods and technologies. Foreign trade personnel are required to receive commodity technical training and master rich knowledge. Once they are stationed in foreign markets, they are both sales personnel and after-sales service personnel, and they should be ready to answer customers' technical questions about goods at any time.
service ability
Working ability is a person's ability to handle and solve problems by using the knowledge and skills he has mastered in a specific working environment. The ability of international business people includes professional and technical ability, organizational ability, social ability and expression ability.
Professional and Technical Abilities An international business person should be a comprehensive talents with various business abilities. Such as market research, market development, settlement, after-sales service, intelligence information collection and other skills.
Organize and coordinate the import and export management of enterprises, establish and expand domestic and foreign markets. If you work abroad, you should be able to set up a foreign business organization soon, dredge all aspects of the relationship, have the ability to allocate people, money and materials, and start work as soon as possible.
Social ability Social ability is one of the signs to measure the degree of a modern person's adaptation to an open society, and it is also the responsibility of international business people.
One of the minimum conditions. Without certain social skills, it is difficult to establish business relationships.
Expression ability: the staff engaged in international business should not only have good native language expression ability, but also have good foreign language expression ability. Because his clients are mainly foreigners. Popular, serious and funny language can not only express good expression effect, but also create a harmonious atmosphere for communicating business and intimate customer relationship. Written expression, such as writing market research reports and presentation materials, is also a common job for international business people.
With the progress of science and technology, the development of transportation and telecommunications technology, and the narrowing of the distance between countries in the world, the whole world seems to have become a global village. With the increasing frequency of international communication and the enhancement of interpersonal cooperation, the significance of etiquette in the times has become increasingly prominent. Due to the different cultural backgrounds of different countries, different etiquette norms have emerged. Etiquette has created a relaxed, comfortable and harmonious civilized society for us. Therefore, I believe that etiquette will become more and more important with the progress of society in the future, and its stage and performers are popular. As students majoring in international trade, we should pay more attention to the importance of business etiquette.
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