Motivation and resistance of Hony's three strategic changes. Hongyi was originally a manufacturer of plastic products, mainly providing various plastic accessories for home building materials enterprises, and experienced three strategic transformations:

1. Due to the fluctuation of raw material prices and market changes, Hony decided to enter the home building materials brand market and sell its own home building materials products. The driving force is: huge market potential and high profits. The obstacles are: enterprises lack industry experience, and brand promotion is difficult.

2, from operating single products to home improvement. Advantages are: market development trends and changes in consumer demand. The resistance is that it is difficult to adjust the internal organizational structure and supply chain of enterprises, and enterprises need to invest a lot of manpower and financial resources.

3. From home chain retailers to home industry integration merchants. Its motivation is: to better control the supply chain, optimize supplier resources, and at the same time obtain a more stable and efficient supply chain and improve the overall cost-effectiveness. The resistance lies in the fact that enterprises need to learn business, management and technology quickly in the face of the transformation and adjustment of the whole industry, and at the same time bear the pressure of upgrading and change brought about by this strategic adjustment.