Yes, the "back door legacy storm" has not subsided, and Hou Yaohua has caused another "endorsement advertisement" incident. On June 5438+065438+1 October1in 2009, China Advertising Association made comments on Hou Yaohua 10 illegal advertisements as a typical case of illegal endorsement in the forum of "Code of Conduct and Social Responsibility of Brand Spokesperson". According to experts, these illegal advertisements basically include all illegal forms of celebrity endorsement advertisements.
Prior to this, Hou's legacy case had greatly reduced his image as a brother, and this "endorsement storm" undoubtedly made his public image worse.
Recently, the author saw from the Internet that netizens were very angry about Hou Yaohua's "endorsement" advertising violations, and most of the comments were accusations and dissatisfaction, showing a one-sided trend. Not only did some netizens rename him "Hou Yaohua", but also some netizens doubted whether the advertisements of other products he endorsed had the same problem, which greatly reduced Hou Yaohua's credibility.
Indeed, in recent years, Hou Yaohua, a famous comedian, frequently appeared in TV advertisements, always smiling, and endorsed 10 advertisements such as Tianyuan Yake Oral Liquid, Oxabao Capsule, Ark Kaida Hypotensive Instrument, Eucommia ulmoides Hypotensive Tablet, Huangjin No.9, Kang Dafu Chayu Capsule, Gastrointestinal Yisheng Capsule and Canadian V6 Capsule. Covering almost all local TV stations except CCTV, the influence is very extensive. According to expert analysis, there are three kinds of illegal problems in the advertisements endorsed by Hou Yaohua. First, it was not approved; The second is to exaggerate the curative effect of kindness and harmony; The third is to tamper with the approval.
At present, the illegal advertisements endorsed by Hou Yaohua have been investigated and dealt with by the industrial and commercial, food and drug regulatory authorities. So what is Hou Yaohua's responsibility? A reporter asked Hou Yaohua that one of these advertisements was Eucommia ulmoides Hypotensive Tablets. Have you tried? Hou said, I don't have a heart attack and my blood pressure is not high. It is even more impossible for me to try this medicine. Do I have to take this medicine to endorse? However, in the advertisement of this drug, he lied about its "magical" effect. As a celebrity and star, since I don't take this medicine, how can I be so careless and "magical"?
The false advertisements of 10 endorsed by Hou Yaohua are all life-threatening food and drug advertisements, such as Osabao, Earl Health Care Capsule, Huangjin No.9, Yake Oral Liquid and Jiaoyan G Capsule, which are both food and medicine (so-called health care drugs) and will directly affect human diseases and health, so the lawyer said that Hou Yaohua may go to jail for it.
Admittedly, according to the United States, Britain and other western countries with sound democracy and legal system, celebrities who endorse false advertisements should be investigated for criminal responsibility, fined and prosecuted! What should China do if he makes false advertisements for Hou Yaohua and other stars? People will wait and see!