As a typical product of the information society, catchwords express special meanings in vivid forms, enrich people's discourse space, and have a strong generalization of the original life form and content without losing humor and ridicule. From the perspective of communication, this paper analyzes and summarizes the current buzzwords from three aspects: pronunciation, vocabulary and pragmatics by means of investigation, collection and statistics, so as to explore the main characteristics of buzzwords.
Keywords: communication; Catchwords; Voice; Vocabulary; pragmatics
Catchwords refer to words that are widely known, used and publicized for a period of time. It is vivid, humorous, distinctive and spreads rapidly, and it is the most vital "language experimental field" in contemporary times. Catchwords are a double-edged sword for linguistics. On the one hand, it reflects the requirements of the new era; On the other hand, spreading vulgar culture such as low-level and feudal superstition has a negative impact on social and cultural atmosphere. Therefore, we should "get rid of its dross and take its essence" and treat it correctly. Lasswell, a pioneer of communication, believes that cultural communication has three social functions: monitoring the environment, coordinating the society to adapt to the environment, and passing on social heritage from generation to generation. As a linguistic phenomenon, buzzwords have played a great role in monitoring social environment and coordinating social adaptation to the environment.
First, the phonetic characteristics of buzzwords
Language is a special social phenomenon and the most important communication tool and thinking tool. Catchwords are a unique lexical phenomenon in language, which shows unique features in pronunciation, vocabulary, grammar and pragmatics. Phonologically, buzzwords have the following characteristics.
(A) monosyllabic buzzwords
Monosyllabic words are rare in many buzzwords, accounting for only 5%. Analyze the characteristics of current buzzwords from the perspective of communication. Such as "Lou", "Qin", "Lei", "Jiong" and "Khan" are all representatives of monosyllabic buzzwords. "Lou" is another name for the content published by users on the forum and their replies, which presents a structural form of downward display, and then derives words such as "landlord", "upstairs" and "next door". The small number of monosyllabic buzzwords has much to do with China people's language communication habits. In China, monosyllabic words are not very popular because they are meaningless and difficult to spread.
(B) AB two-syllable buzzwords
Disyllabic words account for 70% of popular words. For example, "Geili", "Loli" and "Pit Dad" are widely circulated and deeply loved by people. Take the word "geili" as an example. The meaning of "geili" is similar to "Jin Ge" and "Jin Ge", which represents a tone of appreciation and exclamation. It's one of the most popular words in 20 10, which made the front page of People's Daily and was accepted by mainstream media and even official media. Originally a northern dialect, it mainly came from the comic book Journey to the West-The End of Journey to the West. When the Monkey King arrived in Tianzhu, he complained, "Is this the end? Analyze the characteristics of current buzzwords from the perspective of communication: analyze the characteristics of current buzzwords from the perspective of communication/article /wk-785000094280 1.html Please keep this link! . "Disyllabic buzzwords reflect people's psychological attitudes towards social life at present. Compared with monosyllabic words, disyllabic words are easier to spread and can express profound meanings through shorter words.
(C) Multi-syllable buzzwords
Disyllabic words also occupy a certain proportion in popular words, but there are fewer disyllabic words and more monosyllabic words. Disyllabic words are more troublesome than disyllabic words in communication, and cannot simply express what the speaker wants to express, so the proportion is relatively small, which is 15%. For example, words such as "soy sauce", "Gao Fushuai", "NEET", "Xiao Qingxin" and "I believe in it anyway" are typical representatives of disyllabic words.
Homophonic buzzwords
Homophony is characterized by expressing the most vivid meaning with the simplest numbers and words. For example, 886 stands for "Bye-bye" and 520 stands for "I love you". The homophonic pronunciation of Chinese characters is very similar, but it is different from the real pronunciation, which leads to different tastes. Similarly, there are "God Horse" and "Tragedy".
Second, the lexical features of buzzwords
Catchwords have the following characteristics in word formation.
(1) abbreviation
When people express the same meaning, they all like to express it in a concise way. So when they say some words, they often use abbreviations to express them. For example, LG means husband and LP means wife. Nowadays, people are advocating the improvement of national quality. Therefore, some words with yellow or violent factors in popular words are not easily accepted by people, so abbreviations are used to implicitly express this abusive language.
(B) the use of abbreviations
The extensive use of abbreviations is also a major feature of buzzwords in recent years. Economy is the basic principle of language use, and abbreviations are an important way to realize the economy of language communication. It enables people to express complex meanings with the least words in the process of information dissemination. Therefore, abbreviations are generally accepted by people.
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For example, "Xueba" is the abbreviation of "Xueba".
(3) foreign language+Chinese or Chinese+foreign language
"Foreign language+Chinese affix" or "Chinese+foreign language affix" is mainly influenced by foreign words, especially English. In recent years, various media such as Weibo, MSN and WeChat have been widely used. It has made people accept western culture and language more and more, and this combination of Chinese and foreign languages will give people a novel, fashionable and unique feeling. Such as "I'll take you" and "take it". On the contrary, it also produced "can't hold on" and became the most popular buzzword of 20 1 1.