As the saying goes, don't fight an unprepared battle, so you must prepare some necessary things such as permissions before doing SEO work. Only by making preparations in advance can we successfully advance and optimize our work. So before doing SEO work, you must be prepared and get something:

1, FTP permission: FTP is the space for website uploading. Only when you get the IP, account number and password of FTP can you modify the code of the website, so FTP is very important. Now many customers are reluctant to provide FTP for their websites. In fact, if the customer does not provide it, it will bring great trouble to our work, so FTP is necessary for the customer.

2. Website backstage: Website backstage is generally used to upload pictures and update articles. After doing SEO work, articles should be updated every day, so the backstage of the website is also necessary, and backstage customers will give it, so the backstage must also be prepared.

3. Register a forum account: You should register accounts for various posting forums and post bars, because you should not register before going to work now, because registration is a waste of time, so I suggest registering accounts for major forums when preparing for SEO optimization, so that your future work will be much easier.

Be prepared before you do SEO, because as long as you are prepared, you will save a lot of time for your work. So in order to finish the task as soon as possible, it is necessary to do SEO, and so is the novice.

Second, the choice of keywords

The choice of keywords will directly affect the traffic of your website search users, so doing a good job of keyword selection will bring tangible benefits to your website, so the choice of keywords should not be sloppy. Generally, many customers will choose long tail keywords when choosing keywords. In fact, long-tail keywords really don't bring much benefit to your website, so general websites should find some target keywords, and only target keywords will make more people search. So I suggest that when choosing keywords, choose more target keywords and related keywords, less long-tail keywords, and be optimistic about whether keywords can be optimized when choosing keywords. Some keywords will be blocked by search engines, so you must pay attention to which keywords cannot be optimized before choosing keywords, so you must do a good job of checking and market research when choosing keywords. Generally speaking, the work to be done when selecting keywords is as follows:

1. Select keywords: When selecting keywords, go to the search engine to see if the keywords have commercial value. Generally, those with commercial value will have an index in the keyword analysis of search engines. The higher the index, the more people search. So when choosing keywords, you should find the keywords that can really bring benefits to the website. Generally, the index should be less than 700, and it is difficult to optimize if there are more.

2. keywords that can't be optimized: don't choose keywords that can't be optimized, because search engines will block keywords that can't be optimized, so the keywords that can't be optimized on the homepage of websites are all websites trusted by large portals or search engines. The keywords that cannot be optimized are: pornographic (adult) content, eavesdropping equipment and services (telephone bugs, mobile phone bugs, fax interceptors, pinhole cameras), gambling-related industries, academic activities and services ("gunner" services, graduation thesis, academic papers and other services), AIDS for cheating in drug testing (drug scavengers, urine test additives), drugs and drug paraphernalia, dialer-related products, illegal.

3. keyword determination: when the index is searched, it is determined that the keyword can be optimized, then it can be optimized.

Third, the website work.

Website work is generally divided into two types, one is inside the station and the other is outside the station, so it should be done separately inside and outside the station. Generally, it is necessary to modify the code in the station, just once. Then update the link exchange and articles in the station every day. If it's off-site, just make an external link or guide spiders to crawl their own websites. So the two should be separated. Generally, I will explain to you what to do inside and outside the station:

1, at the station

(1) keywords should be added to the title, and the order of keywords should be arranged from short to long, and it should be noted that if you are doing Baidu, you should use the "_" separator, and if you are doing Google, you'd better use the ","separator.

(2) Be careful not to write the same information in keywords and descriptions in meta. Generally, only keywords are written in keyword, but one sentence is used in the description, and then the keywords are naturally embedded.

(3) alt should be added to the picture. Just add a keyword to each picture. Don't add too much If there are few pictures, you can add more keywords appropriately.

(4) Secondary navigation, which must appear on every page. Many friends don't know the function of secondary navigation. The function of secondary navigation is to improve the weight of the homepage of the website, so secondary navigation must appear on every page.

(5) Exchange friendship links, at least two every day. The exchange of friendly links is one of the important factors that directly affect the ranking of websites.

(6) Article update: 4 articles are updated every day. The contents of the articles should not contain advertisements or illegal information, and if there is a search engine, they will not be included.

2. Outside the station

(1), Posting: Be careful not to post advertisements or illegal information when posting. Once you find that the webmasters will delete your post, just add your keywords and link address to the answer.

(2) Q&A: Find questions related to the theme of the website, and then find relevant information to help the questioner answer. Don't bring advertisements, just add your keywords and link address to the answer.

(3) Soft text: Soft text can be used to capture snapshots, high-quality external links and other functions, so soft text is necessary. Generally, soft articles should be original, not advertising. A soft article should be about 500- 1500 words. Don't write illegal information.

(4) Friendship link exchange platform: The friendship link exchange platform can also import a single link, and it is enough to submit five links every day, and the price should not be too high.