Whether it is physical products or digital content, order is the most basic element. Good order can help consumers accept and use products faster and better. No manufacturer dares to claim that their products don't need order, but the more chaotic the better.
Order is one of the manifestations of beauty.
Similarly, clarity and good recognition are also the elements pursued by all manufacturers, which is also one of the basic elements of beauty.
Humans, even prehistoric humans, are born to pursue beauty unless they are non-human. Amazon's statement is a show.