Corporate culture has great positive significance in the process of marketing management. Enterprise culture is the inherent need of the development of socialist market economy, and marketing is the need of enterprise development. The following is what I collected for you. Welcome to read the reference!

On the Promoting Effect of Enterprise Culture Construction on Enterprise Development

Corporate culture is related to the survival and development of an enterprise, and a good corporate culture has a positive impact on the overall atmosphere and image of the enterprise. Corporate culture cannot be achieved overnight. Corporate culture is an objective phenomenon accompanying enterprises. In other words, corporate culture existed at the beginning of the birth of this economic organization form, and gradually formed with the long-term construction and continuous innovation and development of the market economy. In the process of entrepreneurship and development, the spirit and values of the enterprise have been infiltrated, which has been recognized and observed by all employees. This concept must be advanced and oriented, and it is the spiritual pillar for the existence and implementation of enterprises and the driving force for the development of enterprises. The fundamental purpose of implementing corporate culture is to activate productivity with the power of culture, and to enhance internal cohesion, execution and creativity through the same values and ideas, thus enhancing the core competitiveness of enterprises. Corporate culture is not only a force of faith, but also a force of morality and psychology. The integration of these three forces promotes the formation of corporate cultural advantages and becomes an invisible force for enterprises to overcome difficulties and win.

1 Corporate culture construction is the foundation of enterprise development.

In today's world, culture, economy and politics blend with each other and play an increasingly prominent role in the competition of comprehensive national strength. The power of culture is deeply rooted in the vitality, creativity and cohesion of the nation. The position of culture in market competition has been recognized by more and more enterprises. As the main body of market competition, enterprises can only survive and develop by relying on their own core competitiveness. This kind of competition depends not only on the hard index of the enterprise's own economic strength, but also on the soft index of cultural quality. That is to say, behind the market competition is the competition of cultural content, and the enterprise culture has become an important factor in the market competition. Enterprise culture is the foundation of enterprise survival. Corporate culture forms a powerful normative force through business philosophy and values, becomes a code of conduct that employees consciously abide by, and then forms a powerful driving force to promote employees to actively achieve their set goals. This normative force and driving force is an indispensable internal driving force for enterprises in market competition.

2 The core of corporate culture construction is people-oriented.

Enterprise employees are the main body of enterprise culture system, and enterprise culture construction is the construction of all employees in the final analysis. Employees are participants in decision-making, executors of behaviors, creators and users of corporate culture. Therefore, we should emphasize people-oriented, always give priority to mobilizing the enthusiasm of enterprise employees, enhance their sense of ownership, improve enterprise cohesion, stimulate their potential, and promote the efficient completion of enterprise goals. Its main functions are as follows:

2. 1 coagulation. Corporate culture cultivates employees' team consciousness and urges everyone in the team to change their original values from a personal point of view. Over time, it has created an atmosphere of unity, friendship and harmony between enterprise managers and all employees, and formed an invincible and invincible team consciousness. This kind of team encourages each other, cooperates with each other, learns from each other's strengths, thinks about the future of the enterprise, worries about the fate of the enterprise, consciously cares about the enterprise, undertakes the responsibilities and goals of the enterprise, and subconsciously forms a strong cohesion and centripetal force within the enterprise.

2.2 motivation. Corporate culture emphasizes meeting the spiritual needs of employees, respecting everyone and trusting everyone. Everything is based on the same values of employees, enhancing mutual trust, exchange and communication, inspiring employees to cultivate persistent career pursuit and noble moral sentiments, linking personal ideals with enterprise development, striving for progress and self-transcendence, giving full play to employees' enthusiasm and creativity, and creating an atmosphere of respecting labor, knowledge and people.

2.3 promotion. Corporate culture promotes the improvement of employees' quality, which is the basis of corporate culture construction. Corporate culture is to help and guide employees to establish a correct world outlook, outlook on life, values and outlook on honor and disgrace. Through the education of professional thought, professional ethics, professional technology and professional discipline, the enterprise spirit should run through all kinds of education to improve the competitive advantage, benefit advantage and development advantage of enterprises and enhance their comprehensive competitiveness.

2.4 Constraints. As an organization, enterprises often have to formulate many rules and regulations to ensure the normal implementation of production and construction, which is of course absolutely necessary. But even thousands of rules and regulations can't cover all the behaviors of employees. Corporate culture is a code of conduct formed by intangible cultural constraints, which constrains employees' behavior to make up for the deficiencies in rules and regulations.

2.5 shaping. Corporate culture can establish corporate image and improve social visibility and reputation. Excellent corporate culture can not only show the public the successful management style, good operating conditions and noble spirit, but also create a good overall image for the enterprise and become a huge intangible asset of the enterprise. To establish a good corporate image in society, an enterprise not only depends on the quality of construction projects and excellent services, but also needs enterprises to constantly sum up themselves in long-term production and business activities, refine them into characteristic cultures, and improve their visibility and market share through continuous publicity and self-display.

3 corporate culture construction is the driving force for enterprise development

Corporate culture construction is the driving force, code of conduct and the core of success of enterprises, and it is also a banner of enterprises abroad. Internally, it can enhance the cohesion and centripetal force of enterprises and play a decisive role in the development of enterprises. Due to different development process, different enterprise composition, different competitive pressures and different ways to deal with the environment, each enterprise has different corporate culture, distinctive personality characteristics and unique style. Therefore, enterprises should pay attention to maintaining the characteristics of their own personalized construction in the construction of corporate culture, and at the same time pay attention to the following three aspects:

3. 1 Leadership is the key to strengthening corporate culture construction. The development and growth of an enterprise can not be separated from a high-quality enterprise leadership team, and the development of enterprise culture construction also needs leaders to position it. The construction of corporate culture not only needs the active participation of all employees, but also needs strong organizational leadership as a guarantee. Leaders play the roles of creators, advocates, organizers and demonstrators in the construction of corporate culture, and are the leaders of corporate culture construction. On the one hand, as an enterprise leader, we must attach great importance to the construction of enterprise culture and realize the importance and systematicness of enterprise culture construction. From the height of enterprise development strategy, we should strengthen the concept of corporate culture construction, carefully organize and think ahead, strengthen the guidance, communication and exchange of corporate culture in daily work, rely on our own personality strength, expertise, management ability, excellent style and leadership art, and promote corporate culture construction from top to bottom with scientific theory, and finally make corporate culture a code of conduct for all employees to act consciously.

3.2 Innovation is the foundation of corporate culture construction. As an ideology, corporate culture depends on continuous enrichment and development. Innovation is the core idea for enterprises to pursue Excellence, become bigger, stronger and better. The new situation, new problems and new challenges determine that corporate culture must be innovated. Only innovative corporate culture has strong vitality, can keep up with the pace of the times, gain a firm foothold in the market, and then improve the competitive strength of enterprises. This realistic requirement determines that enterprises should constantly improve their technological innovation, institutional innovation and management innovation capabilities in their development. Innovation is an important part of corporate culture, which contains the requirements of corporate culture innovation. It can be said that the corporate culture of keeping pace with the times is very necessary and important for promoting enterprises to improve their innovation ability. As the main founder of corporate culture, business leaders advocate and manage corporate culture. The values of enterprise leaders determine the foundation of enterprise culture, and the concept innovation of enterprise leaders drives the renewal of enterprise culture. As an enterprise leader, we should be good at re-examining the existing culture of the enterprise and conducting systematic research and continuous discussion on the enterprise culture. Second, we should fully realize that corporate culture construction is a systematic project, involving all aspects, with the characteristics of universality, continuity and complexity. Third, on the basis of finding problems, complete and establish a corporate culture that is suitable for the development of the times and rich in science and technology.

3.3 Full participation is the guarantee of corporate culture construction. Full participation is an important guarantee to strengthen the construction of corporate culture. Enterprise leaders should constantly strengthen the influence on employees' awareness of cultural construction, let employees identify with corporate cultural concepts, guide employees to cultivate their interest in learning, establish lifelong learning awareness, encourage employees to become talents in their posts and become self-taught, pay attention to the leading role of employees in learning, form a sense of responsibility and mission among employees, enhance employees' collectivism values and noble life values, create a harmonious and upward working atmosphere, and mobilize and inspire all employees to participate in it.

To sum up, in order to win in the fierce market competition, enterprises must try their best to promote their own continuous development. The construction of enterprise culture is the eternal theme of enterprise development. Enterprise culture and enterprise development are interdependent. Corporate culture plays a great role in promoting the establishment, survival and development of enterprises, and enterprises improve and enrich the connotation and spirit of corporate culture in the process of development and growth, thus embodying the perfect realm of pursuing common development among enterprises, employees and society.

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